Mumbai’s Girl Child Campaign
Falling Child Sex Ratio ‘A Silent National Emergency’
<ul><li>The world population has a sex ratio of 990 females per 1000 males  </li></ul><ul><li>Sex ratio:  </li></ul><ul><l...
Some cold facts: In India, sex ratio in the age group 0-6 has declined sharply from 945 girls per 1000 boys in 1991 to 927...
Pre-natal sex selective abortions are the result of the misuse of sex determination technologies such as ultrasound scanni...
An additional hazard… <ul><li>‘ Selective Conception ’: </li></ul><ul><li>   This new technology aims to give the couple ...
Abortion is the right of the woman and is legalized in India under the Medical Termination of Pregnancy Act. However, havi...
Laadli : Objectives and Strategy
<ul><li>Creating awareness that sex selection is a crime </li></ul><ul><li>Making each one in the community feel that sex ...
We work with … <ul><li>Opinion makers, role models and youth icons  to  impart visibility and build public opinion </li></...
…  & the noise in Mumbai
Laadli  launch on June 9, 2005 Actor Mandira Bedi leads the audience and important guests in reading the  Laadli  pledge M...
Promotion material: Labels
Promotion   material:   Car stickers
Hoardings
 
 
 
 
 
 
 
Ganeshotsav
An audio-visual titled  Vansh  was created by the organisers of the Palanji Ratanji Ganesh Mandal that adopted  Laadli  as...
Model-actress Aditi Gowitrikar visits the Palanji Ratanji Ganesh Mandal.
Elphinstone College students perform a puppet show at the famous Lalbaug ka Raja Ganesh Mandal.
K.J. Somaiya College students perform a street play at the famous Lalbaug ka Raja Ganesh Mandal .
Poster campaign
 
 
 
 
 
 
 
 
 
 
Laadli  Flash <ul><li>On September 24, 2005 – SAARC International Day of the Girl Child  </li></ul><ul><li>Involving 1,600...
Students perform a street play  in a suburban slum area.
Students demonstrate with banners and placards at a popular mall in south-centra l  Mumbai
NSS  Volunteers demonstrate at a busy  location  in  suburban  Mumbai.
Students demonstrate at a busy location in suburban Mumbai.
Click on link box TVC Mumbai’s Girl Child Campaign
The   Way Forward Plans till January 2006
<ul><li>A Laadli Youth Fest Awards Function on December 13, 2005   </li></ul><ul><li>Promote the theme of our campaign, ‘C...
Media Campaign <ul><li>Sensitisation workshops for the media on: </li></ul><ul><li>Gender </li></ul><ul><li>Girl child iss...
Promotion of positive portrayals of  girl child in the media <ul><li>Develop a set of guidelines for tracking the portraya...
Promotion of positive portrayals of  girl child in the media  … contd <ul><ul><ul><li>Institute a  Laadli  award for best ...
Ward Level Initiatives <ul><li>Resource mapping of the wards </li></ul><ul><li>Ward level committees in C,D,E, and M wards...
Laadli  gets the official nod
The Prime Minister’s Blessings
Because we would like to see our daughters as achievers in the future                                                     ...
Thank You
Upcoming SlideShare
Loading in …5
×

Save The Girl Child and prevent Gender Selection by Supporting Laadli - Population First, India

15,747 views

Published on

About Laadli

Laadli, A girl child campaign is Population First's campaign against sex selection and falling sex ratio.Join us by making your pledge against female feticide
http://laadli.org/

Our Objectives

1. Creating awareness that sex selection is a crime

2. Making each one in the community feel that sex selection is not a private choice, but a public issue

3. Empowering individuals and communities to voice their disapproval and to initiate action against offenders

1 Comment
3 Likes
Statistics
Notes
  • To commemorate, celebrate, muse, ponder over why it was considered neccessary to designate a special day as International Year of the Girl Child these books may throw a light. Written by socially aware authors they delight as well as inform.
    Log onto Young India Books to see the reviews: http://youngindiabooks.com/article/international-day-girl-child
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
15,747
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
227
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide

Save The Girl Child and prevent Gender Selection by Supporting Laadli - Population First, India

  1. 1. Mumbai’s Girl Child Campaign
  2. 2. Falling Child Sex Ratio ‘A Silent National Emergency’
  3. 3. <ul><li>The world population has a sex ratio of 990 females per 1000 males </li></ul><ul><li>Sex ratio: </li></ul><ul><li>Japan 1041 </li></ul><ul><li>USA 1029 </li></ul><ul><li>Indonesia 1004 </li></ul><ul><li>Bangladesh 953 </li></ul><ul><li>China 944 </li></ul><ul><li>India 933 </li></ul><ul><li>India has one of the lowest sex ratios in the world </li></ul>
  4. 4. Some cold facts: In India, sex ratio in the age group 0-6 has declined sharply from 945 girls per 1000 boys in 1991 to 927 girls today. Himachal Pradesh, Punjab, Chandigarh, Uttaranchal, Haryana, Delhi, Rajasthan and UP have worse s ex ratios than the national average in the 0-6 age group. The sudden fall in the number of girls in the youngest age group is believed to be proof of the increased incidence of pre-natal sex selection.
  5. 5. Pre-natal sex selective abortions are the result of the misuse of sex determination technologies such as ultrasound scanning and amniocentesis.
  6. 6. An additional hazard… <ul><li>‘ Selective Conception ’: </li></ul><ul><li> This new technology aims to give the couple a choice of sex selection in the pre-conception stage. </li></ul><ul><li> The X-Y sperm separation and the Pre-implantation Genetic Diagnosis are done as early as three days after fertilization </li></ul><ul><li>So if one has the money to spend, one can have more options: selective abortion or selective conception. </li></ul>
  7. 7. Abortion is the right of the woman and is legalized in India under the Medical Termination of Pregnancy Act. However, having an abortion based only on the gender of the foetus is illegal…. … ..and a horrible form of gender discrimination.
  8. 8. Laadli : Objectives and Strategy
  9. 9. <ul><li>Creating awareness that sex selection is a crime </li></ul><ul><li>Making each one in the community feel that sex selection is not a private choice, but a public issue </li></ul><ul><li>Empowering individuals and communities to voice their disapproval and to initiate action against offenders </li></ul>
  10. 10. We work with … <ul><li>Opinion makers, role models and youth icons to impart visibility and build public opinion </li></ul><ul><li>Youth of the city, to take the discussion on the issue into homes and communities </li></ul><ul><li>Community-based organisations and NGO networks to create awareness, provide support services and bring in greater vigilance </li></ul><ul><li>Media to shape public perceptions and values </li></ul><ul><li>Medical professionals for effective implementation of the PNDT Act </li></ul>
  11. 11. … & the noise in Mumbai
  12. 12. Laadli launch on June 9, 2005 Actor Mandira Bedi leads the audience and important guests in reading the Laadli pledge Mumbai mayor Datta Dalvi officially launches Laadli
  13. 13. Promotion material: Labels
  14. 14. Promotion material: Car stickers
  15. 15. Hoardings
  16. 23. Ganeshotsav
  17. 24. An audio-visual titled Vansh was created by the organisers of the Palanji Ratanji Ganesh Mandal that adopted Laadli as it’s theme for Ganeshotsav 2005.
  18. 25. Model-actress Aditi Gowitrikar visits the Palanji Ratanji Ganesh Mandal.
  19. 26. Elphinstone College students perform a puppet show at the famous Lalbaug ka Raja Ganesh Mandal.
  20. 27. K.J. Somaiya College students perform a street play at the famous Lalbaug ka Raja Ganesh Mandal .
  21. 28. Poster campaign
  22. 39. Laadli Flash <ul><li>On September 24, 2005 – SAARC International Day of the Girl Child </li></ul><ul><li>Involving 1,600 students </li></ul><ul><li>From 24 city colleges </li></ul><ul><li>80 times in one day </li></ul><ul><li>At 40 locations spanning Colaba to suburban Mira Road </li></ul><ul><li>Spontaneous activities to draw the attention of passers-by to the issue of sex selection </li></ul>
  23. 40. Students perform a street play in a suburban slum area.
  24. 41. Students demonstrate with banners and placards at a popular mall in south-centra l Mumbai
  25. 42. NSS Volunteers demonstrate at a busy location in suburban Mumbai.
  26. 43. Students demonstrate at a busy location in suburban Mumbai.
  27. 44. Click on link box TVC Mumbai’s Girl Child Campaign
  28. 45. The Way Forward Plans till January 2006
  29. 46. <ul><li>A Laadli Youth Fest Awards Function on December 13, 2005 </li></ul><ul><li>Promote the theme of our campaign, ‘Celebrate Her Life’ </li></ul><ul><li>8 different creative competitions like essay, short story and slogan writing, radio jingle, photography, filmmaking, poster making and street plays </li></ul><ul><li>All the creative work produced will be showcased at the venue and winners will be awarded. </li></ul>Laadli Youth Fest
  30. 47. Media Campaign <ul><li>Sensitisation workshops for the media on: </li></ul><ul><li>Gender </li></ul><ul><li>Girl child issues </li></ul><ul><li>Falling sex ratio in Mumbai </li></ul><ul><li>To be conducted for: </li></ul><ul><li>Middle-level journalists both, in print and TV media </li></ul><ul><li>In Hindi, Marathi, Gujarati, Urdu and English </li></ul>
  31. 48. Promotion of positive portrayals of girl child in the media <ul><li>Develop a set of guidelines for tracking the portrayal of the girl child in the mainstream media </li></ul><ul><li>Involve the media regulatory bodies in promoting the guidelines </li></ul><ul><li>Advocate the inclusion of gender sensitivity as a category in all media awards </li></ul><ul><li>Institute a Laadli award for best portrayal of girl child in advertising / television serials </li></ul>… contd
  32. 49. Promotion of positive portrayals of girl child in the media … contd <ul><ul><ul><li>Institute a Laadli award for best portrayal of girl child in advertising / television serials </li></ul></ul></ul><ul><ul><ul><li>Build public opinion on negative portrayals of the girl child/women in the media </li></ul></ul></ul><ul><ul><ul><li>Motivate corporates to promote gender sensitive portrayals in their media campaigns </li></ul></ul></ul>
  33. 50. Ward Level Initiatives <ul><li>Resource mapping of the wards </li></ul><ul><li>Ward level committees in C,D,E, and M wards </li></ul><ul><li>Working with Violence Against Girl Child Network to focus on the falling sex ratio and the pre-conception and pre-natal sex selection processes </li></ul>
  34. 51. Laadli gets the official nod
  35. 52. The Prime Minister’s Blessings
  36. 53. Because we would like to see our daughters as achievers in the future                                                                                                        
  37. 54. Thank You

×