Customer Relationship Management (CRM)
•Download as PPTX, PDF•
0 likes•43 views
this is all about customer relation and how a company going to satisfy their customer and make them happy by providing goods and services.
Report
Share
Report
Share
Recommended
CRM presentation
A presentation on customer relationship management , making it easy for you to understand what 'CRM' actually is! this presentation is a part of my course titled
'E-business management' . special thanks to my team mates ammara ahmad , tanvi chaturvedi,and lekshmi jagan for helping me out with this amazing presentation.
360° Sales CRM System | Customer relationship-management (Web Based)
360° Sales eXiger CRM system to manage and organize the business processes, and enhance sales with customer relationship management software in a professional and automated way.
Crm
The document discusses how CRM software can help companies better understand their customers to improve customer retention. It explains that CRM provides a single view of the customer across all channels and interactions. Implementing a full CRM strategy requires defining business processes, skills, and a technology platform to integrate customer data and enable multi-channel engagement. The benefits of CRM include protecting valuable customers, tailoring service levels, enabling a sales-focused culture, and reducing costs through streamlined processes.
CRM, CMR, CEM, sCRM - what's it called again?
CRM stands for Customer Relationship Management. This document discusses different evolutions of CRM strategies including CMR (Customer Managed Relationships), CEM (Customer Engagement/Experience Management), and sCRM (Social Customer Relationship Management). CMR focuses on engaging customers wherever they are in their buying journey. CEM focuses on managing customer touchpoints and improving the customer experience. sCRM focuses on monitoring customer interactions on social media platforms and engaging customers through social channels. While these strategies have different focuses, they are all subsets of CRM that can transform customer relationships when implemented correctly.
ForchuTeck Customer Relationship Management
Customer Relationship Management (CRM) focuses on prioritizing customer relationships and centralizing customer information. CRM allows companies to provide personalized customer service, increase efficiency, and build customer loyalty. Implementing a successful CRM strategy presents challenges around minimizing costs, leveraging information, and meeting diverse customer needs across channels. CRM providers like CRM Pro aim to deliver flexible and affordable solutions through expertise, partnerships, and addressing industry-specific requirements.
CRM Overview
CRM software allows companies to better understand their customers through consolidated customer data and integrated sales, marketing, and service capabilities across channels. This helps address common customer complaints about inconsistent experiences and information silos between departments. Successfully implementing CRM requires defining business processes to focus on customers, developing an organizational culture of customer-centricity, and using technology to enable strategic customer segmentation, lifecycle management, and multi-channel engagement.
Customer relationship management
This document discusses customer relationship management (CRM). It defines CRM as managing detailed customer information and touchpoints to maximize loyalty. CRM is important for revenue generation, satisfaction, and building long-term customer relationships at lower retention costs. The document outlines CRM strategies like acquisition, retention and loyalty. It also discusses CRM aspects like front office support, direct communication, and data analysis. Pitfalls include poor change management, communication and lack of strategic focus. In conclusion, CRM can increase customer lifetime value by improving interactions and retention.
Crm strategy of call centre
Customer Relationship Management (CRM) is a strategy and process to build relationships with valuable customers through acquiring, retaining, and partnering with them. CRM uses technology to integrate customer data across departments to increase profits and productivity. It puts customers at the core of a company's processes. Call centers have benefited from CRM by using customer data collected from calls to provide better customer service and increase customer satisfaction. CRM software allows call centers to store valuable customer information that representatives can access to handle calls more efficiently with shorter call times and improved customer understanding. This leads to increased productivity and customer loyalty for call centers.
Recommended
CRM presentation
A presentation on customer relationship management , making it easy for you to understand what 'CRM' actually is! this presentation is a part of my course titled
'E-business management' . special thanks to my team mates ammara ahmad , tanvi chaturvedi,and lekshmi jagan for helping me out with this amazing presentation.
360° Sales CRM System | Customer relationship-management (Web Based)
360° Sales eXiger CRM system to manage and organize the business processes, and enhance sales with customer relationship management software in a professional and automated way.
Crm
The document discusses how CRM software can help companies better understand their customers to improve customer retention. It explains that CRM provides a single view of the customer across all channels and interactions. Implementing a full CRM strategy requires defining business processes, skills, and a technology platform to integrate customer data and enable multi-channel engagement. The benefits of CRM include protecting valuable customers, tailoring service levels, enabling a sales-focused culture, and reducing costs through streamlined processes.
CRM, CMR, CEM, sCRM - what's it called again?
CRM stands for Customer Relationship Management. This document discusses different evolutions of CRM strategies including CMR (Customer Managed Relationships), CEM (Customer Engagement/Experience Management), and sCRM (Social Customer Relationship Management). CMR focuses on engaging customers wherever they are in their buying journey. CEM focuses on managing customer touchpoints and improving the customer experience. sCRM focuses on monitoring customer interactions on social media platforms and engaging customers through social channels. While these strategies have different focuses, they are all subsets of CRM that can transform customer relationships when implemented correctly.
ForchuTeck Customer Relationship Management
Customer Relationship Management (CRM) focuses on prioritizing customer relationships and centralizing customer information. CRM allows companies to provide personalized customer service, increase efficiency, and build customer loyalty. Implementing a successful CRM strategy presents challenges around minimizing costs, leveraging information, and meeting diverse customer needs across channels. CRM providers like CRM Pro aim to deliver flexible and affordable solutions through expertise, partnerships, and addressing industry-specific requirements.
CRM Overview
CRM software allows companies to better understand their customers through consolidated customer data and integrated sales, marketing, and service capabilities across channels. This helps address common customer complaints about inconsistent experiences and information silos between departments. Successfully implementing CRM requires defining business processes to focus on customers, developing an organizational culture of customer-centricity, and using technology to enable strategic customer segmentation, lifecycle management, and multi-channel engagement.
Customer relationship management
This document discusses customer relationship management (CRM). It defines CRM as managing detailed customer information and touchpoints to maximize loyalty. CRM is important for revenue generation, satisfaction, and building long-term customer relationships at lower retention costs. The document outlines CRM strategies like acquisition, retention and loyalty. It also discusses CRM aspects like front office support, direct communication, and data analysis. Pitfalls include poor change management, communication and lack of strategic focus. In conclusion, CRM can increase customer lifetime value by improving interactions and retention.
Crm strategy of call centre
Customer Relationship Management (CRM) is a strategy and process to build relationships with valuable customers through acquiring, retaining, and partnering with them. CRM uses technology to integrate customer data across departments to increase profits and productivity. It puts customers at the core of a company's processes. Call centers have benefited from CRM by using customer data collected from calls to provide better customer service and increase customer satisfaction. CRM software allows call centers to store valuable customer information that representatives can access to handle calls more efficiently with shorter call times and improved customer understanding. This leads to increased productivity and customer loyalty for call centers.
New Crm Presentation
The document discusses customer relationship management (CRM) systems. It defines CRM as managing detailed customer information and touchpoints to maximize customer loyalty. CRM systems aim to increase revenue through customer acquisition, satisfaction, and retention. They analyze customer data to design targeted marketing campaigns and make management decisions. The document outlines CRM strategies like acquisition, retention, loyalty and evangelism, and discusses aspects of CRM architecture including front office support, direct communication, and data analysis. It also notes potential pitfalls of CRM systems and promotes the benefits of a customized CRM solution.
SAP CRM Overview
This document provides recommendations for AES Solutions Pvt Ltd to develop a marketing plan and campaigns in SAP Customer Relationship Management to increase LCD TV sales in Chennai. It outlines developing a marketing plan at the strategic level to determine and execute marketing policy. It also discusses campaign management at the operative level to determine and execute specific marketing activities and campaigns. The document provides an overview of elements in CRM for marketing planning and campaign management, including how to structure a marketing plan, determine target groups, segment business partners, and analyze campaign execution phases.
Ppt top challenges in crm implementation
CRM is specially designed to maintain a healthy relationship with the customers. The sales end is the one that enjoys most of the benefits of CRM software. CRM software acts as a hub to provide benefits to the various departments in a company such as the marketing team, sales team, and customer support teams.
Lecture Slides 11 05 08
The document discusses customer relationship management (CRM) and its benefits. It defines CRM as using information technology to create an integrated enterprise system that automates customer-facing processes. CRM provides a single customer view across departments and integrates front and back office functions. CRM allows companies to retain customers, customize products based on customer data, and provide consistent service across contact points. The document also discusses operational CRM, which supports transactions, and analytical CRM, which supports strategic analysis without direct customer contact.
CRM Systems for Travel Agencies
CRM system specifically designed for travel agencies includes factions that aimed to satisfy specific needs of travel and hospitality agencies and companies. Custom Relationship Management (CRM) system in travel and hospitality industries helps to focus your services, business processes and team on the acquisition and retention of relevant customers by responding to their individual needs and values. With custom CRM solution it’s easy to use financial transactions services, cloud based apps including Google Apps, database, sales tools, analytics and mailing. It can enclose reporting, pricing and customer services. CRM developed for travel industry is a perfect solution to win new customers and better management operations, increase your company’s efficiency.
CUSTOMER RELATIONSHIP MARKETING
CRM involves developing and maintaining long-term relationships with valuable customers through personalized interactions and maximizing customer lifetime value. A successful CRM implementation requires properly trained staff, good use of customer data, integrated front and back office workflows and software, and management support. Benefits include increased efficiency, profits, customer satisfaction and decision making through a holistic view of customers.
Customer Relationship Management (CRM) Overview
The document discusses customer relationship management (CRM) software and its benefits for businesses. CRM software allows businesses to centralize customer data, automate sales and marketing processes, and provide better customer service experiences. However, many CRM implementation projects fail because they do not focus on user adoption or choose the right functionality. The key to success is having a clear vision, focusing on usability, getting user input, and starting simply before expanding functionality. Different types of CRM solutions like SaaS, on-premise, and hybrid models are described.
Atrc dcs crm_presentation_10_sep_2014-1
Customer relationship management (CRM) is a method that uses technology to organize a company's interactions with customers and prospects across marketing, sales, customer service, and technical support. The main goals of a CRM system are to find new clients, retain existing clients, and regain former clients while reducing marketing and customer service costs. A CRM also aims to improve quality, efficiency, and collaboration between departments through features like sales automation, marketing campaigns, customer service tracking, analytics, and appointment scheduling.
CRM OVER MOBILES
Customer Relationship Management (CRM) involves using technology to organize, automate, and synchronize business processes related to sales, marketing, customer service, and technical support. The goals are to find new customers, keep existing customers, win back former customers, and reduce the costs of marketing and customer service. CRM systems on mobile devices provide access to sales opportunities, forecasts, customer service cases, and documents, allowing companies to attract more prospects and increase repeat business. Cloud-based CRM solutions require little technical expertise, provide productivity benefits, and promise a quick return on investment while focusing on core competencies.
Mobile CRM
A presentation to describe the importance of Mobile CRM application in business. It is also describes how a mobile CRM needs to be developed.
BAASS Connect 2013- Where CRM Works Inside a Business
Designed for both the novice or avid user of Sage CRM, join our session to unveil the roadmap of success for a
CRM soluon in your business.Understand how CRM delivers business benefits while exploring the key question of “how” it can benefit your business. By discussing common business challenges amongst varying industries, our team will take you through various role perspectives in
your organization and share the keybenefits for each.
Customer relationship management
CRM or Customer Relationship Management refers to the methodologies and tools that help businesses manage customer relationships in an organized way. The main objective is to learn more about the needs and behavior of customers. It helps to build stronger relationships with them.
Electronic Customer Relationship Management (E-CRM)
The document discusses Customer Relationship Management (CRM) and Electronic Customer Relationship Management (E-CRM). CRM aims to optimize profitability through enhanced customer satisfaction by automating and enhancing customer-centric processes. E-CRM expands on traditional CRM by integrating electronic channels like web, wireless, and voice technologies. E-CRM provides avenues for business-customer-employee interactions through web technologies and combines software, hardware, and processes to support enterprise-wide CRM strategies. The goals of both CRM and E-CRM are to maximize revenue from existing customers, provide excellent service using integrated customer information, and introduce consistent channel processes to acquire, enhance, and retain profitable customers.
Brief about CRM
Customer relationship management (CRM) refers to the practices, strategies, and technologies that companies use to manage customer interactions and data in order to strengthen relationships with customers and drive sales growth. CRM systems help companies gain a complete understanding of customers, protect customer data, and allow access to customer information both in the office and on the road. While CRM can help identify leads, track the customer lifecycle, and improve forecasting, CRM implementations often fail due to unclear goals, lack of executive support, overcustomization, poor data quality, insufficient training, and team dynamics issues. Selecting and implementing CRM is hugely complex with difficulties at every stage.
The Benefits of Using a CRM
A CRM training program outlines 3 main benefits of using a CRM for real estate agents: improved productivity by keeping important client information in one centralized system, reduced costs by making it easier to maintain relationships with existing clients, and increased sales velocity as agents are more likely to earn over $100,000 using a CRM and marketing system to generate more business.
crm, customer realtionship
This document discusses operational, analytical, and collaborative CRM. It defines each type of CRM and their key components. Operational CRM involves sales force automation, customer service, and marketing automation. Analytical CRM blends customer data with external sources to understand customers and improve value. Collaborative CRM exploits customer interactions through touchpoints. The relationships between the three types of CRM are also explained.
Crm overview from_mindaclient
The document provides an overview of customer relationship management (CRM) systems and their benefits. It discusses how CRM systems allow businesses to track important customer information like purchase history, complaints, and marketing response in order to improve customer service, retain existing customers, and identify new sales opportunities. The document also outlines key factors for successful CRM implementation, such as gaining user buy-in, providing training, and offering ongoing support. It concludes by promoting the features of the MindaClient CRM system.
5 Essential Features of Call Center CRM
This document discusses 5 essential features of call center CRM software: 1) call center analytics to analyze customer trends and patterns, 2) an integrated agent desktop for a 360-degree view of customer interactions, 3) multiple channel integration such as social media and chat, 4) a knowledge database for agents to efficiently resolve customer queries, and 5) automatic escalations to pass incidents to higher authorities if needed. The CRM software helps call centers better manage customer data and interactions to improve customer service.
CRM in Sales Management
This document provides an overview of Customer Relationship Management (CRM) and its key components. It discusses CRM as a strategic effort to acquire, retain and develop profitable customers. The document then summarizes CRM technology architecture and its main applications to manage customer interactions. Finally, it presents a case study of an online customer portal implemented by an organization to better manage customer relationships.
Customer Relationship Management
Customer Relationship Management (CRM) is a comprehensive strategy and process to acquire, retain, and partner with selective customers. It focuses on putting customers at the core of a company's processes and practices through strategic planning, marketing techniques, and relationship building. CRM uses technology to achieve ongoing dialogue with customers across all contact points and provide personalized treatment to valuable customers to increase retention and marketing effectiveness. It involves targeting, understanding, attracting, qualifying, and developing loyal customers over their lifetime with a company.
Customer relationship management
The document provides an overview of customer relationship management (CRM). It discusses how CRM is a comprehensive strategy and process to acquire, retain and partner with selective customers to create value for both the company and customer. CRM leverages technology, strategic planning, marketing techniques and organizational development tools to build internal and external relationships that increase profits and productivity. It also examines the CRM lifecycle and different CRM programs focused on continuity marketing, one-to-one marketing, and partnering/co-marketing.
Crm 27 Aug08[1]
The document provides an overview of customer relationship management (CRM). It discusses how CRM is a comprehensive strategy and process to acquire, retain and partner with selective customers to create value for both the company and customer. CRM leverages technology, strategic planning, marketing techniques and organizational development tools to build internal and external relationships that increase profits and productivity. It also examines the CRM lifecycle and different CRM programs focused on continuity marketing, one-to-one marketing, and partnering/co-marketing.
More Related Content
What's hot
New Crm Presentation
The document discusses customer relationship management (CRM) systems. It defines CRM as managing detailed customer information and touchpoints to maximize customer loyalty. CRM systems aim to increase revenue through customer acquisition, satisfaction, and retention. They analyze customer data to design targeted marketing campaigns and make management decisions. The document outlines CRM strategies like acquisition, retention, loyalty and evangelism, and discusses aspects of CRM architecture including front office support, direct communication, and data analysis. It also notes potential pitfalls of CRM systems and promotes the benefits of a customized CRM solution.
SAP CRM Overview
This document provides recommendations for AES Solutions Pvt Ltd to develop a marketing plan and campaigns in SAP Customer Relationship Management to increase LCD TV sales in Chennai. It outlines developing a marketing plan at the strategic level to determine and execute marketing policy. It also discusses campaign management at the operative level to determine and execute specific marketing activities and campaigns. The document provides an overview of elements in CRM for marketing planning and campaign management, including how to structure a marketing plan, determine target groups, segment business partners, and analyze campaign execution phases.
Ppt top challenges in crm implementation
CRM is specially designed to maintain a healthy relationship with the customers. The sales end is the one that enjoys most of the benefits of CRM software. CRM software acts as a hub to provide benefits to the various departments in a company such as the marketing team, sales team, and customer support teams.
Lecture Slides 11 05 08
The document discusses customer relationship management (CRM) and its benefits. It defines CRM as using information technology to create an integrated enterprise system that automates customer-facing processes. CRM provides a single customer view across departments and integrates front and back office functions. CRM allows companies to retain customers, customize products based on customer data, and provide consistent service across contact points. The document also discusses operational CRM, which supports transactions, and analytical CRM, which supports strategic analysis without direct customer contact.
CRM Systems for Travel Agencies
CRM system specifically designed for travel agencies includes factions that aimed to satisfy specific needs of travel and hospitality agencies and companies. Custom Relationship Management (CRM) system in travel and hospitality industries helps to focus your services, business processes and team on the acquisition and retention of relevant customers by responding to their individual needs and values. With custom CRM solution it’s easy to use financial transactions services, cloud based apps including Google Apps, database, sales tools, analytics and mailing. It can enclose reporting, pricing and customer services. CRM developed for travel industry is a perfect solution to win new customers and better management operations, increase your company’s efficiency.
CUSTOMER RELATIONSHIP MARKETING
CRM involves developing and maintaining long-term relationships with valuable customers through personalized interactions and maximizing customer lifetime value. A successful CRM implementation requires properly trained staff, good use of customer data, integrated front and back office workflows and software, and management support. Benefits include increased efficiency, profits, customer satisfaction and decision making through a holistic view of customers.
Customer Relationship Management (CRM) Overview
The document discusses customer relationship management (CRM) software and its benefits for businesses. CRM software allows businesses to centralize customer data, automate sales and marketing processes, and provide better customer service experiences. However, many CRM implementation projects fail because they do not focus on user adoption or choose the right functionality. The key to success is having a clear vision, focusing on usability, getting user input, and starting simply before expanding functionality. Different types of CRM solutions like SaaS, on-premise, and hybrid models are described.
Atrc dcs crm_presentation_10_sep_2014-1
Customer relationship management (CRM) is a method that uses technology to organize a company's interactions with customers and prospects across marketing, sales, customer service, and technical support. The main goals of a CRM system are to find new clients, retain existing clients, and regain former clients while reducing marketing and customer service costs. A CRM also aims to improve quality, efficiency, and collaboration between departments through features like sales automation, marketing campaigns, customer service tracking, analytics, and appointment scheduling.
CRM OVER MOBILES
Customer Relationship Management (CRM) involves using technology to organize, automate, and synchronize business processes related to sales, marketing, customer service, and technical support. The goals are to find new customers, keep existing customers, win back former customers, and reduce the costs of marketing and customer service. CRM systems on mobile devices provide access to sales opportunities, forecasts, customer service cases, and documents, allowing companies to attract more prospects and increase repeat business. Cloud-based CRM solutions require little technical expertise, provide productivity benefits, and promise a quick return on investment while focusing on core competencies.
Mobile CRM
A presentation to describe the importance of Mobile CRM application in business. It is also describes how a mobile CRM needs to be developed.
BAASS Connect 2013- Where CRM Works Inside a Business
Designed for both the novice or avid user of Sage CRM, join our session to unveil the roadmap of success for a
CRM soluon in your business.Understand how CRM delivers business benefits while exploring the key question of “how” it can benefit your business. By discussing common business challenges amongst varying industries, our team will take you through various role perspectives in
your organization and share the keybenefits for each.
Customer relationship management
CRM or Customer Relationship Management refers to the methodologies and tools that help businesses manage customer relationships in an organized way. The main objective is to learn more about the needs and behavior of customers. It helps to build stronger relationships with them.
Electronic Customer Relationship Management (E-CRM)
The document discusses Customer Relationship Management (CRM) and Electronic Customer Relationship Management (E-CRM). CRM aims to optimize profitability through enhanced customer satisfaction by automating and enhancing customer-centric processes. E-CRM expands on traditional CRM by integrating electronic channels like web, wireless, and voice technologies. E-CRM provides avenues for business-customer-employee interactions through web technologies and combines software, hardware, and processes to support enterprise-wide CRM strategies. The goals of both CRM and E-CRM are to maximize revenue from existing customers, provide excellent service using integrated customer information, and introduce consistent channel processes to acquire, enhance, and retain profitable customers.
Brief about CRM
Customer relationship management (CRM) refers to the practices, strategies, and technologies that companies use to manage customer interactions and data in order to strengthen relationships with customers and drive sales growth. CRM systems help companies gain a complete understanding of customers, protect customer data, and allow access to customer information both in the office and on the road. While CRM can help identify leads, track the customer lifecycle, and improve forecasting, CRM implementations often fail due to unclear goals, lack of executive support, overcustomization, poor data quality, insufficient training, and team dynamics issues. Selecting and implementing CRM is hugely complex with difficulties at every stage.
The Benefits of Using a CRM
A CRM training program outlines 3 main benefits of using a CRM for real estate agents: improved productivity by keeping important client information in one centralized system, reduced costs by making it easier to maintain relationships with existing clients, and increased sales velocity as agents are more likely to earn over $100,000 using a CRM and marketing system to generate more business.
crm, customer realtionship
This document discusses operational, analytical, and collaborative CRM. It defines each type of CRM and their key components. Operational CRM involves sales force automation, customer service, and marketing automation. Analytical CRM blends customer data with external sources to understand customers and improve value. Collaborative CRM exploits customer interactions through touchpoints. The relationships between the three types of CRM are also explained.
Crm overview from_mindaclient
The document provides an overview of customer relationship management (CRM) systems and their benefits. It discusses how CRM systems allow businesses to track important customer information like purchase history, complaints, and marketing response in order to improve customer service, retain existing customers, and identify new sales opportunities. The document also outlines key factors for successful CRM implementation, such as gaining user buy-in, providing training, and offering ongoing support. It concludes by promoting the features of the MindaClient CRM system.
5 Essential Features of Call Center CRM
This document discusses 5 essential features of call center CRM software: 1) call center analytics to analyze customer trends and patterns, 2) an integrated agent desktop for a 360-degree view of customer interactions, 3) multiple channel integration such as social media and chat, 4) a knowledge database for agents to efficiently resolve customer queries, and 5) automatic escalations to pass incidents to higher authorities if needed. The CRM software helps call centers better manage customer data and interactions to improve customer service.
CRM in Sales Management
This document provides an overview of Customer Relationship Management (CRM) and its key components. It discusses CRM as a strategic effort to acquire, retain and develop profitable customers. The document then summarizes CRM technology architecture and its main applications to manage customer interactions. Finally, it presents a case study of an online customer portal implemented by an organization to better manage customer relationships.
What's hot (19)
BAASS Connect 2013- Where CRM Works Inside a Business
BAASS Connect 2013- Where CRM Works Inside a Business
Electronic Customer Relationship Management (E-CRM)
Electronic Customer Relationship Management (E-CRM)
Similar to Customer Relationship Management (CRM)
Customer Relationship Management
Customer Relationship Management (CRM) is a comprehensive strategy and process to acquire, retain, and partner with selective customers. It focuses on putting customers at the core of a company's processes and practices through strategic planning, marketing techniques, and relationship building. CRM uses technology to achieve ongoing dialogue with customers across all contact points and provide personalized treatment to valuable customers to increase retention and marketing effectiveness. It involves targeting, understanding, attracting, qualifying, and developing loyal customers over their lifetime with a company.
Customer relationship management
The document provides an overview of customer relationship management (CRM). It discusses how CRM is a comprehensive strategy and process to acquire, retain and partner with selective customers to create value for both the company and customer. CRM leverages technology, strategic planning, marketing techniques and organizational development tools to build internal and external relationships that increase profits and productivity. It also examines the CRM lifecycle and different CRM programs focused on continuity marketing, one-to-one marketing, and partnering/co-marketing.
Crm 27 Aug08[1]
The document provides an overview of customer relationship management (CRM). It discusses how CRM is a comprehensive strategy and process to acquire, retain and partner with selective customers to create value for both the company and customer. CRM leverages technology, strategic planning, marketing techniques and organizational development tools to build internal and external relationships that increase profits and productivity. It also examines the CRM lifecycle and different CRM programs focused on continuity marketing, one-to-one marketing, and partnering/co-marketing.
Crm unit 1
Customer relationship management (CRM) refers to the principles, practices and guidelines that an organization follows when interacting with its customers. CRM involves compiling customer data, analyzing customer behavior, and developing customized communications to retain and attract customers. The goal of CRM is to improve customer service, increase customer retention and loyalty, and maximize profits.
Relationship Management and CRM
This document summarizes a presentation about relationship marketing and customer relationship management. It defines relationship marketing as a long-term strategy to build relationships with individual customers through consistent application of customer knowledge. Customer relationship management is described as managing detailed customer information to maximize loyalty by carefully managing all customer touchpoints. The presentation compares traditional and relationship-based marketing approaches and outlines the key aspects, functions, and strategies of CRM, including retention, acquisition, and cost reduction. It discusses the advantages of focusing on customer retention over acquisition and lists some benefits and limitations of CRM.
crm
The document provides an overview of customer relationship management (CRM). It discusses that CRM focuses on understanding customer needs and creating value through relationships rather than just transactions. CRM involves gathering customer data, customizing communications and offers, and using integrated systems to support relationship management across departments. The goal is to encourage repeat purchases and reduce customers switching to competitors by delivering superior personalized service and value.
Customer Relationship Management
The document discusses customer relationship management (CRM) and its evolution since the 1960s. It defines CRM as an integrated system using software and databases to manage customer-focused business processes throughout a customer's relationship with a business. The objectives of CRM include creating customer value, gaining competitive advantage, and increasing customer service and efficiency. Traditional CRM focuses on automation, while strategic CRM aims to build high-value customer relationships. Information technology plays a key role in CRM through personalized communication. The implementation of a CRM system requires a strategic review and selection of appropriate technologies and partners.
crmnew-160425095952.pdf
13 Teams
__
Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
___
Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our stressful situations.
15 Marriage
____
The secret of long and happy marriages is sincerity in your feelings. If your marriage was not built on this basis of intimacy from the very beginning, it will begin to crack over the years. Even small problems become unsolvable. You have to be emotionally open at the beginning of the road.
16 Leadership
______
Leadership does not mean dominance. Leading your colleagues to a common goal and making them believe in the reality of this purpose. Successful leaders are those who can keep their team’s motivation alive for many years. You have to make them desire the work to be done.
17. Emotions Are All Normal
___
Anger, hatred, love, happiness… You can understand when and under what circumstances these feelings will emerge by following yourself. You may have these feelings depending on how you interpret the events you encounter. The important thing is to be able to react independently of your feelings. You may find yourself making promises that you cannot keep because you are happy, or you may resort to violence when you are angry.
18/ Being able to Express Your Emotions
____
Not everyone’s level of empathy can be very good. You may be in a difficult situation immediately. You may feel bad, but people may not understand it. In these situations, you may need to express your feelings a little more directly.
19/You Are Not Your Emotions
______
Keep doing what you need to do, no matter how you feel. Success is achieved by people who cannot give up no matter what their feelings and thoughts are. Don’t let your feelings affect your actions.
20/ Timing
__
As soon as you feel a different emotion, try to think before you act. Because emotional intelligence moves faster than rational intelligence, it can make you act irrationally and make you say any unnecessary words.
Thanks for reading
~ 𝗧𝗼𝗻𝗴𝘀𝗮 𝗚𝘂𝘆
Book:- https://amzn.to/3XsVTz2..
coMMERCE rELATED fILE mANAGEMENT sCIENCES.pptx
Customer Relationship Management (CRM) involves understanding customers and managing relationships to maximize customer lifetime value. It has evolved from mass marketing in the 1960s to focus on customer retention and relationship building. CRM uses integrated software and databases to support customer-focused processes across acquiring, retaining, and understanding customers. The objectives of CRM are to create value for both customers and the company through competitive advantage, increased customer service, and lower marketing costs.
All in 1 PPT.pptx management
Covers the basics of the law of supply and demand, as well as some of the factors of production and demandMarkets used to exchange the services of a factor of production: labor, capital, land, and
entrepreneurship. Factor markets, also termed resource markets, exchange the services of factors, NOT
the factors themselves. For example, the labor services of workers are exchanged through factor markets
NOT the actual workers. Buying and selling the actual workers are not only slavery (which is illegal) it's
also the type of exchange that would take place through product markets, not factor markets. More
realisticalervices of these resources, however, are exchanged through factor markets. The value of the services
exchanged through factor markets each year is measured as national income.
Assumption is a belief or feeling that something is true or that something will happen, although there is
no proof. Economists make frequent use of assumptions in putting forward their theories.
Perfect competition refers to a situation in which no firm or consumer is big enough to affect the
market price.
DEMAND ANALYSIS
Shortage:
A shortage is a situation in which demand exceeds supply, i.e. producers are unable to meet market
demand for the product. Shortages cause prices to raise prompting producers to produce more and
consumers to demand less.
Surplus:
A surplus is a situation of excess supply, in which market demand falls short of the quantity supplied;
i.e. the producers are unable to sell all the produced goods in the market. Surpluses cause prices to fall
prompting producers to supply less and consumers to demand more. rkets used to exchange final good or service. Product markets exchange consumer goods purchased
by the household sector, capital investment goods purchased by the business sector, and goods
purchased by government and foreign sectors. A product market, however, does NOT include the
exchange of raw materials, scarce resources, factors of production, or any type of intermediate goods.
The total value of goods exchanged in product markets each year is measured by gross domestic
product. The demand side of product markets includes consumption expenditures, investment
expenditures, government purchases, and net exports. The supply side of product markets is production
of the business sector.
Factors markets:
Markets used to exchange the services of a factor of production: labor, capital, land, and
entrepreneurship. Factor markets, also termed resource markets, exchange the services of factors, NOT
the factors themselves. For example, the labor services of workers are exchanged through factor markets
NOT the actual workers. Buying and selling the actual workers are not only slavery (which is illegal) it's
also the type of exchange that would take place through product markets, not factor markets. More
realistically, capital and land are two resources and are legally exchanged through product markets. The
services of these resources, however, are exc
CRM Strategy Planning.pptx
The document discusses the key building blocks of a successful customer relationship management (CRM) strategy. It outlines eight building blocks: 1) CRM vision, 2) strategy, 3) valued customer experience, 4) organizational collaboration, 5) CRM processes, 6) CRM information, 7) CRM technology, and 8) CRM metrics. For each building block, the document provides details on what organizations should consider to develop an effective CRM strategy, including understanding customer needs, creating a customer-centric culture, collecting and analyzing customer data, and continuously improving processes. It also discusses challenges of CRM adoption and moving from a product-focused to customer-centric approach.
Chp06 Crm
The document discusses customer relationship management (CRM) and the importance of integrating sales, marketing, and service to build customer relationships. It outlines the benefits of CRM, such as increased customer retention and understanding customers to increase opportunities. It also discusses challenges like organizational resistance and the need to transition to a customer-centric model from siloed departments. Successful CRM requires defining a strategy, understanding customers, evaluating applications, and measuring results through a scorecard.
Mba ii ewis u iv crm
The document provides an overview of customer relationship management (CRM). It discusses the history and evolution of CRM from database marketing in the 1980s to relationship marketing in the 1990s to CRM in the early 2000s. It defines CRM as everything involved with managing the customer relationship. The goals of CRM are also outlined, such as providing better customer service and cross-selling products more effectively. Different types of relationship marketing are described, from basic transactions to partnership models. The document also discusses implementing a CRM program and the importance of an integrated approach.
Crm new1
CRM refers to Customer Relationship Management, which is a strategy used by companies to optimize value from customer relationships. It involves acquiring, retaining, and partnering with customers to create value for both the company and customer. CRM uses technologies like databases, customer analytics, and customer service to understand customer needs and provide personalized customer experiences across sales, marketing, and service channels. The goal is to improve customer satisfaction, loyalty, and lifetime value.
CRM
The document provides information about Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM). It defines ERP as a solution that facilitates integrated information systems across business functions. It explains that CRM involves using technology to organize customer interactions and processes like sales, marketing, and support. The document also summarizes some key CRM software vendors like SAP, Oracle, and Salesforce and discusses potential positive and negative business impacts as well as management considerations of implementing a CRM system.
Customer relationship management
Advance technology and globalization has lead to competition so fierce never before.
Due to this intense competitive environment has shown a paradigm shift from transaction model to the relationship model where the focus is on long term customer satisfaction rather than short term profit acquiring by the business.
So, keeping your existing customer satisfied and maximizing Customer Lifetime Value (CLV) have significant importance than acquiring new customer.
In marketing, customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV) is the net present value of the cash flows attributed to the relationship with a customer.
The use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.
The concept of CLV helps the marketer to analyze the cost of acquiring , servicing and retaining a certain set of customer in the market
Customer loyalty and technology as crm tool
This document discusses customer relationship management (CRM) and its benefits. It defines CRM as integrating all customer interactions through various channels to provide end-to-end customer management. CRM requires organizational change and information/application support. It should have consistent, repeatable processes. Customers want more value, responsiveness and flexibility for less aggravation. CRM helps increase customer retention and profitability by understanding customers. Technology like data warehousing enables CRM by providing customer insights.
1crm 120208025631-phpapp01
The document discusses key elements of customer relationship management (CRM). It outlines four cornerstones of CRM: 1) customer knowledge, 2) relationship strategy, 3) communication, and 4) individual value proposition. It emphasizes that CRM requires understanding customers through segmentation, building long-term relationships rather than single transactions, enabling two-way communication across channels, and customizing products, services and prices for each customer. CRM systems can help manage large customer groups but require integrated front-office, mid-office and back-office IT.
Crm
The document discusses how CRM software can help companies better understand their customers to improve customer retention. It explains that CRM provides a single view of the customer across all channels and interactions. This comprehensive view of customers enables companies to segment customers, deliver personalized service, and ensure consistency in communications. The document also stresses that effective CRM requires aligning business strategies, processes, skills, and technology to focus on customer needs.
CRM Introduction
Customer relationship management (CRM) involves creating and enhancing individualized relationships with customers to maximize their lifetime value. CRM originated in the 1970s as a process to manage customer relationships beyond individual business transactions. The purpose of CRM is to create long-term value for both customers and companies by understanding customer needs and preferences through mass customization and one-to-one marketing rather than mass production and standardization. CRM allows companies to gain a competitive advantage through superior customer service and retention.
Similar to Customer Relationship Management (CRM) (20)
Recently uploaded
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Cover Story - China's Investment Leader - Dr. Alyce SU
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Profiles of Iconic Fashion Personalities.pdf
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSTIMES BPO: Business Plan For Startup Industry
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Transport Solution
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
AI Transformation Playbook: Thinking AI-First for Your Business
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Tesla Energy rEVolution And The Golden Age For Copper: Kirill Klip GEM Royalty TNR Gold Copper Presentation
DearbornMusic-KatherineJasperFullSailUni
My powerpoint presentation for my Music Retail and Distribution class at Full Sail University
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Recently uploaded (20)
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
Customer Relationship Management (CRM)
- 1. By V. Archana Devi Haari Subramanium Pramod Kumar Sah Ravi Singh
- 2. o CRM introduction o Functioning targets and roles o Aspects of CRM o Architecture o Strategies o Pitfalls WHAT I AM GOING TO DISCUSS?
- 3. WHAT IS CRM?
- 4. The process of managing the detail information about individual customer sand carefully managing all the customers touch point with the aimof maximizingcustomer loyalty.
- 6. WHY CRM IS REQUIRED ?
- 7. Customer focus PRIMARY CONCERN OFANY BUSINESS REVENUE GENERATION Satisfaction Delight Experience
- 8. Relationship building HIGH ACQUISITION COST Low retention cost Long term gains
- 9. Management PRODUCT DELIVERY SATISFACTION Measure and manage Customer profitability Customer-centric
- 14. 1. Relationship building 2. Customer service and support 3. Built loyalty in customers 4. Personalization 5. Management and quality related service. 6. Customer-focused organization 7. Identifying high value customers
- 15. Still, why to spend on Customer-retention rather than customer acquisition ???
- 16. Acquisition of Customer Retention of Customer 3% increase in profits 17% increase in profits Cost is very high Cost is very low Life cycle is short Life cycle is long Short term profit Long term profit Unpredictable value chain building Value chain building
- 18. • Front office business support • Contact history is recorded • No communication gap
- 19. •Direct communication •Cost reduction •Service improvement •E.g.- mail, internet
- 20. • Analysis of customer data • Design and target marketing campaigns • Product and service decision making • Management decisions
- 22. Lead Management Campaign Management BUILDING BLOCKS OF CRM CUSTOMER PROFILING Call center Field service Web service Activity management Opportunity management Contact management
- 23. Manager view Service viewSupport viewMarketing viewSales view Web Windows Wireles s C R M software Web/intranet/extranet Project management Support view PIMROI Sales ForecastingOpportunity Management Automation ERP/back office Legacy applications Other applications Customer database Customer touch points CRM SYSTEM
- 24. Acquisition Retention Loyalty Evangelism Cost Reduction
- 26. RETENTION Improving customer satisfaction Need analysis 1to 1 communication Updating
- 30. • Change Management • Poor communication • Weak Leadership • No strategic focus on business value. • Sloppiness to ‘Process and People issue’. • Information handling PITFALLS OF CRM SYSTEM
- 31. Concluding in the end… CRM helps in ↑ Customer life cycle ↑ Customer life-time value By implementing a right CRM system, you can improve your customer interaction and Retain the customer for long, thus increasing your market share Both in terms of capital and customer.
- 32. • We can analyze your requirements and can develop and implement a CRM system catering to your needs. • Better fit customized CRM system. • Lower cost and more flexibility than other consultancy offering proprietary solutions. • Experienced staff and management. UG SOFTWARE TECHNOLOGIES CAN HELPYOU….
- 33. o Lower cost o High ROI o Stability o Security o Higher customization Adding advantage with open source software solutions
- 34. Reliable, implemented and tested More visible and ease of control Fast and flexible service Reasonable prices and quick payback High customer satisfaction WHY TO CHOOSE US?
- 35. Gain Competitive advantage by acquiring our customized CRM SYSTEM and become a LEADER in your Industry. COMPETITIVE EDGE……
- 37. Thank you