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1. ECOMMERCE
Proposal Template
Project proposal – (proposal name)
Client – (client name)
Delivered on – (submission date)
Submitted by – (user _assigned)

2. Cover Letter for Ecommerce Services
2
Dear (Client_name),
Thanks for reaching to us for the ecommerce website needs. We understand to thrive highly competitive
market, (Client_name) needs an attractive digital platform. The visitors can get more insights about
(client_name) offerings and buy them. The firm can get more visitor’s attention by customizing ecommerce
store. Chances of them becoming lead and customers is more.
We are confident that by our experience your firm will be able to achieve your goals mentioned as below –
› Improving conversion and client engagement by providing beautiful and logical shopping experience
› Revenue generation through cross- selling, strategic selling up, and product recommendation
› Automating of inventory management process
› Add Text Here
We will prepare the initial design phase of the project to provide you with appropriate look and feel of the
brand and design hierarchy.
Feel free to contact in case of any issue.
Sincerely,
(company_name)
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3. 3
Table of
Contents
Project Context & Objectives
Your Investment
Company Overview
› Why Us
› About Us
› Our Team
Our Past Experience
› Client Testimonials
› Case Study
Next Steps
Statement of Work & Contract
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
Our Process

4. 4
Table of
Contents
Project Context & Objectives
Your Investment
Company Overview
› Why Us
› About Us
› Our Team
Our Past Experience
› Client Testimonials
› Case Study
Next Steps
Statement of Work & Contract
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
Our Process

5. Project Context and Objectives for Ecommerce Services
5
› We have identified that your firm (client_name) is facing Ecommerce challenges due to which their client engagement
has been hampered.
› The firm is also facing issue regarding revenue as the revenue generation is not up to the mark.
Create customize online store to cater (client_name)’s unique needs – In competitive scenario, to grab customer’s attention and conveying unique
offerings to them is crucial. Unlike others, we design from scratch, allowing client to have complete flexibility at end product with unique and engaging look
Developing Revenue generating solution – We offer turnkey ecommerce solution. We design a fully functional store which will
be ready to process sales
Streamlining (client_name)’s online store for convenient usability & updates – Deign a store that is easy to use and modify with firm’s growth.
Managing and keeping track of ever changing inventory.
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Project Objectives
Project
Context

6. 6
Table of
Contents
Project Context & Objectives
Your Investment
Company Overview
› Why Us
› About Us
› Our Team
Our Past Experience
› Client Testimonials
› Case Study
Next Steps
Statement of Work & Contract
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
Our Process

7. Plan of Action for Ecommerce Services
Sitemap
(2-3 week)
› Sitemap plan for
pages for ecommerce
site and product
categories
› Add text here
Content
( 4-6 week)
› Compelling product
description
› New content for
landing pages
› Add text here
Visual Design
(6-8 week)
› Enhancing customer
experience and brand
image
› Responsive site
compatible for all
devices
› Add Text Here
Development
(8-10 week)
› Coding and testing at
various browsers and
devices
› Add text here
Training
(10-11 week )
› Website going live
› Add text here
Project Kickoff
(1-2 week )
› Understanding of
product and customers
› Payment gateway
selection
› Add text here
Launch
(12-13 week)
› Training to client’s
employee
› Add text here
7

8. Scope for Ecommerce Services
Research Planning
Web
Design
Front end
Development
Back end
Development
Quality
Assurance
8
› Specification finalize
› Target market
research
› Setting up strategies
for client goals
› In depth scope
of project
› Determining main
goals
› Preparing
wireframes
› Determining website
flow
› Determining and
finalizing graphical
theme of website and
web application
› Layout and structural
design
› Creating all graphical
elements
› Configuration and
setup
› Testing to ensure
no errors
› Migration to live
server
› Coding of web
pages
› Integration of front
end technologies
› Add Text Here
› Integration of
databases
› Integration of
ecommerce features
like checkout,
shopping cart and
checkout
› Application
programming
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9. Timeframe for Ecommerce Services
9
Stages Duration in weeks
Research 2
Planning 2-4
Web Design 4-6
Front End development 6-9
Back End development 9-12
Quality Assurance 12-13

10. Additional Service Offerings for Ecommerce Services
10
› On call assistance
› Design enhancement
› Bugs fixation
Web Support Retainer
› Configuring analytics platform
› Information regarding highest traffic
Setting up Advanced Analytics
› Professional photographs of product
impacting purchasing decision of user
Product Photography
› Publishing content at regular basis
› Prospective customer engagement
Inbound Marketing
› Persuasive sales copy
› Add Text Here
Copywriting
› Your Text Here
› Your Text Here
Your Text Here

11. 11
Table of
Contents
Project Context & Objectives
Your Investment
Company Overview
› Why Us
› About Us
› Our Team
Our Past Experience
› Client Testimonials
› Case Study
Next Steps
Statement of Work & Contract
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
Our Process

12. Your Investment for Ecommerce Services (1/2)
12
Stages Price
Research $500
Planning $500
Web Design $4,500
Front end Development $2,500
Back end Development $3,500
Quality Assurance $1,200
Total (before tax) $12,700
Taxation Rate, 5% $635
Total $13,335
Additional services Price
› Web Support Retainer $500
› Advanced Analytics Setup $500
› Product Photography $500
› Inbound Marketing $500
› Copy Writing $500
Total $2,500

13. Your Investment for Ecommerce Services (2/2)
13
Stages Activities Duration in Week Estimated Cost
Research
› Specification finalize
› Target market research
› Setting up strategies for client goals
› In depth scope of project
2 $500
Planning
› Determining main goals
› Preparing wireframes
› Determining website flow
2-4 $500
Web Design
› Determining and finalizing graphical
theme of website and web application
› Layout and structural design
› Creating all graphical elements
4-6 $4500
Front end Development
› Coding of web pages
› Integration of front end technologies
› Add Text Here
6-9 $2500
Back end Development
› Integration of databases
› Integration of ecommerce features like
checkout, shopping cart and checkout
› Application programming
9-12 $3500
Quality Assurance
› Configuration and setup
› Testing to ensure no errors
› Migration to live server
12-13 $1200
(Designer_name) will perform different activities in different phases:

14. 14
Table of
Contents
Project Context & Objectives
Your Investment
Company Overview
› Why Us
› About Us
› Our Team
Our Past Experience
› Client Testimonials
› Case Study
Next Steps
Statement of Work & Contract
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
Our Process

15. Why Us for Ecommerce Services
15
Our Client (client_name) requires a compelling digital platform for client engagement, lead generation and
conversion. Necessities like developing, designing and launching of online store can be fulfilled by hiring us.
Strengths that will add to your firm:
Our company (company_name)’s design will work and look great at every platform in order to provide a remarkable impression on
visitors. Responsive and mobile friendly designs to enhance shopping experience.
Ecommerce store is developed on open source and free software in order to lower down costs.
The online store is designed in keeping in mind the long run of client (company_name). The designs are based on the facts of being
easy to use and intuitive.
Add text here
Add text here
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We promise to create an online shopping experience which will be easy to handle,
use, appealing to customers and will match client(client_name)’s vision.

16. WHO WE ARE
Founded in 2002, we are a
firm that provide and
implement digital marketing
strategy and online
applications for customer
engagement
About Us for Ecommerce Services
16
We offer cathartic growth through digital excellence
Vision
Growth of customer by digital disruption
Mission
› Trusted partner
› Digital excellence
Core Values
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17. Our Team (1/2)
17
Katherine Reynolds
Ecommerce Solutions
Morgan Ryan
Technology Director
Marquis Salazar
Marketing Director
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18. Aniyah Peters
Ecommerce Solutions
Dexter Murphy
Technology Director
Our Team (2/2)
18
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19. 19
Table of
Contents
Project Context & Objectives
Your Investment
Company Overview
› Why Us
› About Us
› Our Team
Our Past Experience
› Client Testimonials
› Case Study
Next Steps
Statement of Work & Contract
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
Our Process

20. Client Testimonials (1/2)
20
Designation
Company Name
Designation
Company Name
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Lewis
Spencer
Rowan
Hooper

21. Client Testimonials (2/2)
21
Dexter Turner Company name
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capture your audience's attention.
Ben Watts Company name
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capture your audience's attention.
Isabella Owen Company name
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capture your audience's attention.

22. Case Study for Ecommerce Services
22
Firm wanted to expand customer reach on online platform. They wanted to increase relevant
traffic at website to increase revenue. Customized experience to customers for their
retention. The need to make website more responsive.
Project Goals
Developing online store customize to cater unique needs of customers. When client
engagement is improved then the conversion rate enhanced lead to increased revenue
generated. Fully functional online store which is easy to use in long run.
Our Solution
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Add text here
Achieved 40%
more conversions
Boost sales
by 12%
Results
“(company_name) has done a remarkable job by redesigning our project. It was amazing to work with such
knowledgeable and dedicated professionals. Our sales increased by 12% after successful launch.”
– Joseph Fletcher (XYZ Solutions)

23. 23
Table of
Contents
Project Context & Objectives
Your Investment
Company Overview
› Why Us
› About Us
› Our Team
Our Past Experience
› Client Testimonials
› Case Study
Next Steps
Statement of Work & Contract
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
Our Process

24. 24
Statement of Work and Contract for Ecommerce Services
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to develop and design a website for
the estimated total cost of $XXXX as outlined.
› 3 week opportunity to review our week and provide feedback
› Not liable to the firm and third party for damages
Services Rendered
› We agree to put our best efforts in return we expect your cooperation in providing needed information regarding to website
Mutual Cooperation
› Fifty percent of initial fees at the point of contract signing and it will act as deposit
› Remaining 50% has to be submitted after project completion
Terms of payment
› Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs and expenses
Plans Cancellation
Confidentiality
› All efforts to preserve confidentiality of information
› This agreement should commence from (date) and shall continue till termination by either party by not less
than 60 days notice given in writing.
Terms and Termination
CONTRACT

25. 25
Table of
Contents
Project Context & Objectives
Your Investment
Company Overview
› Why Us
› About Us
› Our Team
Our Past Experience
› Client Testimonials
› Case Study
Next Steps
Statement of Work & Contract
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
Our Process

26. Next Steps for Ecommerce Services
26
Signature
Proposed Lead
{ user_assigned }, { user_title }
Signature
Default Contact
{ client_contact_first }, { client_contact_last }
{ client_name }
Discuss the desired changes
Feel free to contact
Accept the proposal
Sign and finalize the proposal
Submit an initial payment of 50% of total fee of project
Once we get the notification of your proposal acceptance, we will send you the separate
copy of the signed contract for your record
Add Text Here
Add Text Here
We firmly believe in clarifying things and sorting out the issues
in order to find the most suitable way to work together.
It is requested to read the
contract to get the understanding
of the details involved in working
with us. Everything should be
fair, transparent and easily
understandable at the beginning
in order to lay a solid foundation
for better work relationship.

27. 27
Contact
Us
Company Name
Your Text Here
Company Address
Your Text Here
Phone Number
Your Text Here
Email Id and Website
Your Text Here

28. Additional Slides
28

29. About Us
29
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Preferred by Many
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Value Clients
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Target Audience

30. 30
Our
Mission
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Vision
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Mission
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Goal

31. 31
Roadmap for Process Flow
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32. 30 60 90 Days Plan
32
Days
30
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Days
60
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Days
90

33. Timeline
33
2016
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audience's attention.
2019
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audience's attention.
2017
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2018
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