Customer disengagement
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The document discusses customer disengagement from brands. It notes that most people would not care if 74% of brands disappeared and only 20% of brands meaningfully improve people's well-being. The document identifies 7 "deadly sins" brands commit that contribute to disengagement, such as being out of favor with customers, interrupting them rudely, having poor timing, and failing to provide a connected customer experience. It concludes that brands focused on purpose, principles and participation outperform others financially and in business.
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TGG: Mind Control at Retail – Seconds to Seduce You! 01APR2015
Brand sensory attributes such as colors, shapes, sounds and scents reach the emotional center of consumers' brains to drive purchasing behavior in only a few seconds when they are seen on shelf. Learn to navigate these sensory drivers of the brands with which you work and gain insight into how your brand performs in your target consumer’s heart and mind. Understand why it is crucial that brand marketers give consumers “something to talk about" so they select your package over the competitive set and learn about the different verbal and visual territories that men and women respond to, as well as their shopping habits, rituals, wants, needs and aspirations.
FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings
This document summarizes the key findings of the 2009 Razorfish Digital Brand Experience Report. It found that digital experiences have a significant influence on brand opinion and purchasing behaviors. 65% of consumers reported a digital experience changing their opinion of a brand, and 97% said such an experience influenced a purchase. The report also found that consumers are highly engaged with brands online, with 97% searching for brands and over 70% participating in various digital activities. Brands that excel at digital experiences, like Nike, Uniqlo, and Virgin America, are creating more customers through these interactive brand touchpoints.
Predictable Social Selling
For a long time Social Selling has been a Buzzword, that people lost faith in. I have now managed to put ROI and conversion into Social Selling, and I can show you how to have a full scalable pipeline from Social that will convert 7 TIMES more then Cold Calling.
Consumer behaviour
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Buzz on Multicultural Millennials 2016
Resilient. Trendy. Unapologetic. These are the words Multicultural Millennials use to define themselves. We're in a marketing season where consumers are defining themselves, and deciding how and where they see themselves. They're filtering out what doesn't serve their vision of themselves.
We hope this report inspires you to expand how you view Multicultural Millennials and the clear marketing opportunity that exists wth this unique demographic.
Anti-Aging and the New Face of 40...Something
This document summarizes a presentation about anti-aging trends among 40-something women. It discusses how women in their 40s are embracing anti-aging products and procedures to look and feel younger. Key points include:
- 40-something women are a large demographic that is active, educated and open to new anti-aging technologies. They want to look as young as possible for as long as possible.
- Celebrities in their 40s appear ageless and inspire women to emulate their youthful appearance.
- These women are using various anti-aging skincare products and procedures like peels and laser treatments but are wary of surgery.
- The anti-aging market is large and growing,
Similar to Customer disengagement (20)
Bob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey
Bob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey
CONSUMER BEHAVIOR - How do you react when one of your favorite songs turns up...
CONSUMER BEHAVIOR - How do you react when one of your favorite songs turns up...
Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...
TGG: Mind Control at Retail – Seconds to Seduce You! 01APR2015
TGG: Mind Control at Retail – Seconds to Seduce You! 01APR2015
FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings
FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings
More from World Federation of Advertisers (WFA)
Global Intelligence - Data & insights for the new age of communication
Global Intelligence - Data & insights for the new age of communicationWorld Federation of Advertisers (WFA)
Zenith is partnering with the WFA to support Global Marketer Week. As the ROI Agency, Zenith provides comprehensive media and communications services including strategy, consumer journey orchestration, and automation & continuous improvement. Zenith is sharing its current issue of Global Intelligence magazine, which includes adspend forecasts, insights on digital channels, marketing tech, and category insights. The magazine hopes to stimulate discussion and share Zenith's perspectives on the changing advertising landscape.WFA Annual Report 2016
The annual report provides an overview of the World Federation of Advertisers (WFA) in 2016. Key points include:
1) The WFA represents global marketers and saw total revenues reach an all-time high in 2016 with 12% growth in corporate membership. This allowed the WFA to reinvest in membership services and resources.
2) The WFA held 80 meetings across 4 continents in 2016 and conducted over 200 benchmarks and 20 surveys to provide practical assistance to members on challenges like digital transformation and ad fraud.
3) Marketing remains focused on digital issues, customer-centricity, and building trust while also addressing regulatory pressures. The WFA aims to offer solutions and promote collaboration and transparency within the
WFA Brochure 2016
You can't solve every problem on your own. That's why our members turn to the collective intelligence of our global network for help and inspirations. Here are some of the benefits of being a member of the WFA - the only organisation representing and connecting global marketers.
WFA Annual Report 2015
The annual report summarizes the World Federation of Advertisers' (WFA) activities and accomplishments in 2015. It provides an overview of the WFA's global presence and events held around the world. It also describes the various marketing groups that were established to connect senior marketers, including the CMOFORUM, IMCFORUM, MEDIAFORUM, CDOFORUM, SOURCINGFORUM, and INSIGHTFORUM. These groups addressed priority issues for members like digital transformation, media transparency, and evolving agency models. The report highlights the WFA's work on key issues like advertising fraud and the future of the media landscape.
The EU Pledge
The EU Pledge (www.eu-pledge.eu) is a commitment by 21 leading food and beverage brand owners to change how they market their products to children across a variety of media.
WFA auditing the auditors
The document discusses a survey of 29 companies representing $35 billion in global media spend on their views and use of media auditing companies. Key findings include:
- Most advertisers see auditors as indispensable partners that are crucial for measuring media value and will remain important in the future.
- Digital media is seen as the key area for future development of auditor services.
- Auditors are used extensively in Europe but their use is also rising in Asia and North America. However, the portion of digital budgets that auditors can measure remains low and may be declining in some regions.
- The document provides some guidelines for advertisers to make the best use of auditors, including ensuring the right to audit
WFA Annual Report 2013
The annual report summarizes the WFA's activities and events in 2013. It includes messages from the President and Managing Director, an overview of peer-to-peer groups and forums, events held throughout the year, trends and forecasts, and financial statements. Key initiatives included expanding membership services, recruiting new staff with digital expertise, and hosting the Global Marketer Week celebration of the WFA's 60th anniversary in Brussels.
Global Brand Purpose
New research released by the World Federation of Advertisers shows that marketers around the world overwhelmingly believe purpose needs to be part of a successful brand building strategy.
The EU Pledge
The EU Pledge is a voluntary initiative by 20 leading food companies to change how they advertise to children under 12 years old in Europe. An independent monitor found that from 2005 to 2013, children saw 31% less food ads on TV for all pledge company products, 47% less for products that don't meet nutrition criteria, and 82% less for unhealthy products around children's TV programming. The pledge also aims to not advertise any products to children under 12 in primary schools, print media, online, or on company websites. Compliance is nearly 100% across these other media.
Integrated Marketing Communications (IMC) infographic
The World Federation of Advertisers (WFA) has unveiled new research detailing the specific challenges that the world’s largest advertisers are having in developing integrated marketing communications.
Global Marketer Conference 2013 - Andy Fennell, CMO, Diageo
The document discusses Diageo's strategy for growth. It notes that Diageo has the number one brand in several spirits categories. It aims to focus on emerging markets, marketing innovation, new price points, product innovation, and targeting new consumer groups like women and multicultural audiences. Diageo will leverage its portfolio breadth, invest in markets like China and India, and use new marketing approaches like music, data, and technology to engage consumers. The goal is to drive growth while maintaining agility as a large company.
Media auditing in rapid growth markets
WFA webinar featuring Nick Manning of Ebiquity: focused on auditing in less mature advertising markets.
WFA & SPIRE Webinar on marketing procurement maturity
This WFA webinar in partnership with SPIRE helps procurement and marketing understand:
- How the top performers set themselves up for success;
- What entry level/advanced characteristics are displayed by best-in-class organisations;
- Drivers to help procurement further integrate with marketing;
- How to diagnose the capabilities and set up action plans to improve your performance.
Introducing the WFA
This document summarizes the benefits of joining the World Federation of Advertisers (WFA) global marketing network. In 3 sentences: The WFA provides peer-to-peer groups and benchmarking services to help marketers learn from others' experiences and solve problems more quickly. It also offers access to a global knowledge base and meetings with other sophisticated multinational marketers to gain diverse insights. Membership in the WFA network allows marketers to make better informed decisions, negotiate from a position of strength, and stay aware of important industry issues.
Global digital marketing KPIs infographic
Research from the World Federation of Advertisers (WFA) and Warc has highlighted the changes that brands face in dealing with the torrent of data being generated by digital channels.
WFA webinar: is the EU going to kill digital marketing?
It’s been one-year since the EU “cookie law” officially came into effect. This webinar reviews the current situation, shares WFA members' perceptions and offers recommendations on how advertisers can respond to this changing landscape.
DSPs and trading desks webinar
WFA webinar featuring Anthony Rhind, Global CEO of Havas Digital to introduce programmatic digital management or "what are DSPs and trading desks all about?"
Luke Dowdney, Luta
LUTA is a fightwear and lifestyle clothing brand inspired by the strength and struggle of Brazilian jiu-jitsu and boxing. It was founded to support the charity Fight for Peace, which uses martial arts to help young people in disadvantaged communities. LUTA's clothing lines include technical fightwear, training gear, and streetwear influenced by Rio's favelas. The brand is committed to sharing profits with Fight for Peace and empowering conscious consumers.
More from World Federation of Advertisers (WFA) (18)
Global Intelligence - Data & insights for the new age of communication
Global Intelligence - Data & insights for the new age of communication
Integrated Marketing Communications (IMC) infographic
Integrated Marketing Communications (IMC) infographic
Global Marketer Conference 2013 - Andy Fennell, CMO, Diageo
Global Marketer Conference 2013 - Andy Fennell, CMO, Diageo
WFA & SPIRE Webinar on marketing procurement maturity
WFA & SPIRE Webinar on marketing procurement maturity
WFA webinar: is the EU going to kill digital marketing?
WFA webinar: is the EU going to kill digital marketing?
Recently uploaded
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
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Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your Competition在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
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6:个人职称评审加20分
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandBasic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Recently uploaded (20)
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Customer disengagement
- 1. CUSTOMER DISENGAGEMENT WFA CMO FORUM CANNES 23rd June 2016
- 3. PEOPLE ARE LESS RECEPTIVE TO COMMUNICATIONS AND IT IS OUR FAULT
- 4. THE KEY CHALLENGE: BRING THE LOVE BACK! • Most people would not care if 74% of brands disappeared • Only 20% of brands improve our sense of well-being and quality of life, in a meaningful way
- 5. THE BRAND’S PARADOX: DISCONNECTION BECOMES THE “NEW NORMAL” IN AN INCREASINGLY CONNECTED WORLD
- 6. WHAT’S GOING ON? 80% OF BRANDS BELIEVE THEY DELIVER GREAT CONSUMER EXPERIENCES ONLY 8% OF CONSUMERS AGREE
- 8. SIN 1: 0UT OF FAVOUR
- 9. SIN 1: 0UT OF FAVOUR
- 10. SIN 2: INTERRUPTION IS RUDE
- 11. SIN 2: INTERRUPTION IS RUDE
- 12. SIN 3: TIMING IS EVERYTHING
- 13. SIN 4: REALITY BITES
- 14. SIN 5: IT’S PERSONAL
- 15. SIN 5: IT’S PERSONAL
- 16. SIN 5: IT’S PERSONAL
- 17. SIN 6: QUALITY OVER QUANTITY
- 18. SIN 7: WHAT CONNECTED EXPERIENCE?
- 19. Abuse consumer control at your risk SIN 7: WHAT CONNECTED EXPERIENCE? Video advertising receptivity when… Negative Positive Net When you don’t control it 60% 15% -45% When you can control it 30% 30% Neutral When there is a reward 25% 50% +25% Q: How would you characterize your attitude towards the following formats of online video advertising?
- 21. MEANINGFUL BRANDS OUTPERFORM THE STOCK MARKET BY 133%
- 22. MEANINGFUL BRANDS OUTPERFORM IN BUSINESS TERMS
- 23. THREE RECURRING THEMES: THE 3Ps PURPOSE From making things, to making things better PRINCIPLES Using values to deliver enduring value PARTICIPATION Involving people, instead of interrupting them
- 24. THANK YOU