The EU Pledge (www.eu-pledge.eu) is a commitment by 22 leading food and beverage brand owners to change how they market their products to children across a variety of media.
The EU Pledge (www.eu-pledge.eu) is a commitment by 21 leading food and beverage brand owners to change how they market their products to children across a variety of media.
WFA webinar featuring Anthony Rushton, CEO of Telemetry to discuss "digital pre and post buy: towards more transparency in online video", and the TLM100 index.
WFA and We Are Social have identified the seven key ways that brand marketing is most likely to annoy consumers.
We Are Social conducted a detailed analysis of English language Twitter comments about ads over the course of six months in the context of Project Reconnect, the WFA's flagship initiative to better align brand and marketing strategy with people's changing expectations in the digital age. The goal was to help marketers identify acceptable versus unacceptable behaviours with a view to identifying potential recommendations and solutions.
The results were presented on 19 March 2015 at a Project Reconnect session as part of the WFA's Global Marketer Week in Marrakech. They formed the backdrop and context to a presentation by Jon Wilkins, Executive Chairman of Karmarama, on where he thinks the industry may be getting it wrong.
Find out more:
www.project-reconnect.com
Press release: http://ow.ly/XFIu7
Video: http://ow.ly/XFHWZ
The EU Pledge (www.eu-pledge.eu) is a commitment by 21 leading food and beverage brand owners to change how they market their products to children across a variety of media.
WFA webinar featuring Anthony Rushton, CEO of Telemetry to discuss "digital pre and post buy: towards more transparency in online video", and the TLM100 index.
WFA and We Are Social have identified the seven key ways that brand marketing is most likely to annoy consumers.
We Are Social conducted a detailed analysis of English language Twitter comments about ads over the course of six months in the context of Project Reconnect, the WFA's flagship initiative to better align brand and marketing strategy with people's changing expectations in the digital age. The goal was to help marketers identify acceptable versus unacceptable behaviours with a view to identifying potential recommendations and solutions.
The results were presented on 19 March 2015 at a Project Reconnect session as part of the WFA's Global Marketer Week in Marrakech. They formed the backdrop and context to a presentation by Jon Wilkins, Executive Chairman of Karmarama, on where he thinks the industry may be getting it wrong.
Find out more:
www.project-reconnect.com
Press release: http://ow.ly/XFIu7
Video: http://ow.ly/XFHWZ
Qué definirá las buenas prácticas del marketing en el futuro? Es parte de "Project Reconnect", preguntamos a los influenciadores de la industria y a sus redes a través de las redes sociales.
"Project Reconnect" es una iniciativa liderada por la WFA con el fin de escuchar lo que la gente realmente espera de las marcas y el marketing. Esperamos que brinde a los anunciantes una guía práctica que los ayude a garantizar que sus comportamientos reflejen lo que la gente quiere y espera.
AVERIGÜE MÁS: PROJECT-RECONNECT.COM
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Auditing programmatic Furlanetto Harrison Nov 10 2016Paola Furlanetto
Programmatic: What Advertisers can do to be Audit-Proof ?
The Presentation was given to Italian Advertisers attending the UPA Programmatic Buying Course, by Lens Academy.
Among key topics:
. 5 types of media audit categories
. How media audit categories apply to programmatic
. Most common issues in programmatic
. How to solve or prevent issues
. Arbitrage: what can be done
. The Audit-Proof Advertiser: 7 Golden Rules
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The European soft drinks industry and balanced lifestylesPanimoliitto
The soft drinks industry has taken significant steps to support people in making balanced lifestyle choices. It provides a range of product formulations and packaging formats that allow people to choose a drink to suit their lifestyle and energy needs.
Fiona Watson's presentation on the Food Foundation's work towards a UK Food-EPI exercise,10 February 2016.
Audio: https://goo.gl/WMFWhp
More info: http://foodfoundation.org.uk/activities/projects/
Start up of a new product on the Irish market. A Business Plan including the Company Description, the Industry and the Market Analysis, Marketing and Sales strategies, the Risks and Contingencies Analysis was requested.
On Wednesday, 3 March 2021, ESRI researcher Maev-Ann Wren presented the topic ‘How does Irish healthcare expenditure compare internationally?’ at the conference ‘Irish hospital expenditure beyond the era of COVID-19.’
The conference examined issues relating to expenditure on acute hospital care in Ireland. Findings from recent ESRI research, undertaken as part of the ESRI Research Programme in Healthcare Reform, which is funded by the Department of Health, were presented.
To view the presentation slides and other event details, click here: https://www.esri.ie/events/irish-hospital-expenditure-beyond-the-era-of-covid-19
To view a video of the presentation, click here: https://www.youtube.com/watch?v=3kBX0uIm_Zo
An increasing number of foods sold in the EU bear nutrition and health claims.
A nutrition claim states or suggests that a food has beneficial nutritional properties, such as “low fat”, “no added sugar” and “high in fibre”.
A health claim is any statement on labels, advertising, or other marketing material, declaring that health benefits can result from consuming a given food, for instance, that a food can help reinforce the body’s natural defenses
Qué definirá las buenas prácticas del marketing en el futuro? Es parte de "Project Reconnect", preguntamos a los influenciadores de la industria y a sus redes a través de las redes sociales.
"Project Reconnect" es una iniciativa liderada por la WFA con el fin de escuchar lo que la gente realmente espera de las marcas y el marketing. Esperamos que brinde a los anunciantes una guía práctica que los ayude a garantizar que sus comportamientos reflejen lo que la gente quiere y espera.
AVERIGÜE MÁS: PROJECT-RECONNECT.COM
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Auditing programmatic Furlanetto Harrison Nov 10 2016Paola Furlanetto
Programmatic: What Advertisers can do to be Audit-Proof ?
The Presentation was given to Italian Advertisers attending the UPA Programmatic Buying Course, by Lens Academy.
Among key topics:
. 5 types of media audit categories
. How media audit categories apply to programmatic
. Most common issues in programmatic
. How to solve or prevent issues
. Arbitrage: what can be done
. The Audit-Proof Advertiser: 7 Golden Rules
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The European soft drinks industry and balanced lifestylesPanimoliitto
The soft drinks industry has taken significant steps to support people in making balanced lifestyle choices. It provides a range of product formulations and packaging formats that allow people to choose a drink to suit their lifestyle and energy needs.
Fiona Watson's presentation on the Food Foundation's work towards a UK Food-EPI exercise,10 February 2016.
Audio: https://goo.gl/WMFWhp
More info: http://foodfoundation.org.uk/activities/projects/
Start up of a new product on the Irish market. A Business Plan including the Company Description, the Industry and the Market Analysis, Marketing and Sales strategies, the Risks and Contingencies Analysis was requested.
On Wednesday, 3 March 2021, ESRI researcher Maev-Ann Wren presented the topic ‘How does Irish healthcare expenditure compare internationally?’ at the conference ‘Irish hospital expenditure beyond the era of COVID-19.’
The conference examined issues relating to expenditure on acute hospital care in Ireland. Findings from recent ESRI research, undertaken as part of the ESRI Research Programme in Healthcare Reform, which is funded by the Department of Health, were presented.
To view the presentation slides and other event details, click here: https://www.esri.ie/events/irish-hospital-expenditure-beyond-the-era-of-covid-19
To view a video of the presentation, click here: https://www.youtube.com/watch?v=3kBX0uIm_Zo
An increasing number of foods sold in the EU bear nutrition and health claims.
A nutrition claim states or suggests that a food has beneficial nutritional properties, such as “low fat”, “no added sugar” and “high in fibre”.
A health claim is any statement on labels, advertising, or other marketing material, declaring that health benefits can result from consuming a given food, for instance, that a food can help reinforce the body’s natural defenses
Le cycle de conférences "les rendez-vous des entreprises" vise le rapprochement des entreprises avec l’université Galatasaray.
M. Donatien FAUCHEUR, Contrôleur Financier en Turquie était invité dans le cadre du cours du Yard. Doç. Dr. Gönen EREN et par les étudiants des clubs d'ingénierie et d'entrepreneuriat de l'Université Galatasaray avec le soutien de l'Agence Universitaire de la Francophonie.
Le conférencier a abordé les points suivants : Danone en Turquie et dans le monde, Parcours des conférenciers, Spécificité du marché Turc, l'entrepreneuriat social avec "Danone Communities".
Knut-Inge Klepp, Marketing of foods and non-alcoholic beverages to childrenTHL
Knut-Inge Klepp, Ending Childhood Obesity in the Nordic Countries workshop, 16-17.11.2016. Nordic Welfare States and Public Health - A Need for Transformative Change? -conference.
Taxes won't work - Why? Taxation is the wrong tool to address obesity and make consumers’ diets healthier. Taxing food and drink will have a negative impact on the economy.Governments should be encouraging people
to eat a healthy diet and lead balanced lifestyles, not taxing them.
The World Federation of Advertisers (WFA) is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum – through a unique, global network of the world’s biggest markets and biggest marketers. WFA’s champions responsible and effective marketing communications worldwide.
You can't solve every problem on your own. That's why our members turn to the collective intelligence of our global network for help and inspirations. Here are some of the benefits of being a member of the WFA - the only organisation representing and connecting global marketers.
WFA and We Are Social have been exploring the factors that define 'best practice marketing' in today’s connected age. Our conversations with more than 100 of the world’s top marketers revealed three critical factors that enable brands to become leaders in our increasingly digital world. In this presentation, we explain these factors - the new 3Ps of connected marketing - and provide examples and actionable next steps. The initiative is part of our Project Reconnect: www.project-reconnect.com
The World Federation of Advertisers has launched Project Reconnect, an initiative where we listen to what people really want from brands and advertising, in order to give marketers practical guidance and ensure that their behaviour is in tune with what people want and expect. In doing so, we have teamed up with We Are Social and talked with marketers about the marketing that they find most inspiring - the marketing that has built truly Great Brands. This presentation shares some of the discoveries we've made.
WFA shares research results and some guidance in relation to working with media auditors around the world. For more information contact Matt m.green@wfanet.org
New research released by the World Federation of Advertisers shows that marketers around the world overwhelmingly believe purpose needs to be part of a successful brand building strategy.
The World Federation of Advertisers (WFA) has unveiled new research detailing the specific challenges that the world’s largest advertisers are having in developing integrated marketing communications.
This WFA webinar in partnership with SPIRE helps procurement and marketing understand:
- How the top performers set themselves up for success;
- What entry level/advanced characteristics are displayed by best-in-class organisations;
- Drivers to help procurement further integrate with marketing;
- How to diagnose the capabilities and set up action plans to improve your performance.
Research from the World Federation of Advertisers (WFA) and Warc has highlighted the changes that brands face in dealing with the torrent of data being generated by digital channels.
It’s been one-year since the EU “cookie law” officially came into effect. This webinar reviews the current situation, shares WFA members' perceptions and offers recommendations on how advertisers can respond to this changing landscape.
WFA webinar featuring Anthony Rhind, Global CEO of Havas Digital to introduce programmatic digital management or "what are DSPs and trading desks all about?"
More from World Federation of Advertisers (WFA) (20)
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
1. THE EU PLEDGE
A COMMITMENT
BY WFA TO THE
EUROPEAN COMMISION
MONITORED
INDEPENDENTLY BY
ONLY ADVERTISE PRODUCTS
THAT MEET COMMON
NUTRITION CRITERIA TO
UNDER 12 YEAR OLDS*
*Common nutrition criteria are scientifically grounded and
have been scrutinized and welcomed by non-industry experts,
NGOs and the European Commission
*Except when the school specifically requests materials and
only for educational purposes
THE PLEDGE COVERS
TV
PRINT
INTERNET
NO COMMERCIAL
COMMUNICATIONS IN
PRIMARY SCHOOLS*
More information and full results at
www.eu-pledge.eu
www.wfanet.org @wfamarketers
OUTCOME: THE TREND OBSERVED OVER 6 YEARS SHOWS
THAT CHILDREN SEE A LOT LESS FOOD AND SOFT DRINK
ADS ON TV COMPARED TO 2005
less for all Pledge
company products
less for products that don’t
meet the nutrition criteria
32% 48%
less for products that don’t meet
the nutrition criteria in and
around children’s programmes
83%
A VOLUNTARY INITIATIVE BY 22 LEADING
COMPANIES TO CHANGE FOOD ADVERTISING TO KIDS
COMPANIES REPRESENTING OVER FOOD AD SPEND IN THE EU80%
OVER 80% FOOD MARKETING BUDGETS TYPICALLY GO ON TV ADVERTISING.
FOR OTHER MEDIA, WE MEASURE COMPLIANCE AS DATA ARE NOT AVAILABLE
TO MEASURE CHANGE.
ONLINE
ADVERTISING*
COMPANY-OWNED
WEBSITES
SCHOOLS*PRINT*
100% 100% 97% 98%
HIGH COMPLIANCE ON OTHER MEDIA AND IN SCHOOLS
*2013 Compliance Levels
OR NOT ADVERTISE ANY PRODUCTS
AT ALL TO UNDER 12 YEAR OLDS