This document discusses techniques for effective alcohol management provided by the Team Coalition. It summarizes the Coalition's mission to enhance the entertainment experience through alcohol management training and promoting responsible consumption. It provides details on the Coalition's employee training programs, designated driver initiatives, and support for venues on alcohol policies.

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WHEN EVERYONE TAKES RESPONSIBILITY
EVERYONE WINS

2. TEAM COALITION members are united by a shared mission to:
• Enhance the entertainment experience
• Provide effective alcohol management training in public
assembly facilities
• Promote RESPONSIBLE ALCOHOL CONSUMPTION
through the use of POSITIVE MESSAGES that REWARD
RESPONSIBLE BEHAVIOR and help to reduce negative
alcohol-related incidents both in facilities and on
surrounding roadways, recognizing that the vast
majority of fans are responsible

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6. Employee Training in Effective Alcohol Management
Designated Driver Program
Responsibility Has Its Rewards (RHIR) Sweepstakes
Fan Code of Conduct Cards
Public Relations Support
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7. 40,213 sports & entertainment facility employees certified in
2011
1,945 from Live Nation Amphitheaters
LLIIVVEE NNAATTIIOONN TTRRAAIINNIINNGG SSUUMMMMAARRYY
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OPS/SEC CONCESSIONS TOTAL
2011 1,946 1,946
2010 7 2,680 2,687
2009 25 2,055 2,080
TOTAL 32 6,681 6,712

8. PPAARRTTIICCIIPPAATTIINNGG LLIIVVEE NNAATTIIOONN VVEENNUUEESS
VENUE VENUE
COMCAST THEATRE PNC BANK ARTS CENTER
CRICKET WIRELESS AMPHITHEATRE SAN MANUEL AMPHITHEATER
FIRST NIAGARA PAVILION SARATOGA SPRINGS PERFORMING ARTS CENTER
GREEK THEATRE SHORELINE AMPHITHEATRE
JIFFY LUBE LIVE SUSQUEHANNA BANK CENTER
JOURNAL PAVILION VERIZON WIRELESS AMPHITHEATER
NIKON AT JONES BEACH THEATER
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10. Train-the-trainer model
◦ 2 year certification
◦ $475 registration fee
◦ Online recertification every other certification period
Employees are certified by in-house trainers
◦ Operations and concessions
◦ 3 year certification
◦ $12 per employee
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9/12-13/2012
Comcast Arena
Everett, WA
4/11-12/2012
Ralph Wilson Stadium
Buffalo, NY
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5/2-3/2012
Salt River Fields
Phoenix, AZ
5/1-2/2012
Quicken Loans Arena
Cleveland, OH
8/14-15/2012
NOKIA Theatre
Los Angeles, CA
8/22-23/2012
Schottenstein Center
Columbus, OH

11. Alcohol Service is MOST Responsible Option
West Virginia University served alcohol in 2011
TEAM Coalition trained all Sodexo food & beverage
staff
CSC trained all event staff
Beer sales of $520,000 were half of what WVU athletic
director Oliver Luck thought possible
Overall concessions sales were $1.26 million, up 84%
over the 2010 season
Non-alcoholic beverages outsold alcoholic beverages at
every game but one — a game against Louisiana State
— and food sales alone increased 60% for the season
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12. Arrests were down significantly, likely a reflection of
Luck’s decision to eliminate pass-out policy that
allowed fans to leave the stadium at halftime and re-enter
all the more intoxicated and rowdy.
WVU police chief Bob Roberts witnessed positive
trends at games in Morgantown emerging as early as
last October
A game in the 2010 season between LSU and Alabama
led to 149 arrests
“There were more arrests during that one game than
we had during the whole 2011 season,” and calling
2011 “probably the best season I’ve ever worked”
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13. Three years of fan outreach
U.S. DOT National Highway Traffic Safety
Administration (NHTSA) funding
Partnership with HERO Campaign
TEAM Coalition provides booth, pledge forms,
give away items
Volunteers staff booths
Online banner ad
Video board static ads wherever possible
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15. DDEESSIIGGNNAATTEEDD DDRRIIVVEERR PPRROOGGRRAAMM EEXXTTEENNSSIIOONN

16. We hope everyone has a fun, but safe
St. Patrick's Day tomorrow, and want
to remind you that if you drive
buzzed, it could cost you some
serious green -- like $10,000 -- Buzzed
Driving is Drunk Driving. See the
infographic for more info, then learn
how to make your night rock with
a designated driver by going to
http://buzzeddriving.adcouncil.org
Posted on 5 Live Nation Facebook pages
◦ Chicago
◦ Dallas
◦ Florida
◦ New York
◦ Washington, DC
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17. All participating Live Nation venues randomly
select one fan as the Designated Driver for the
Season
Designated Drivers for the Season receive two
tickets to a concert of their choice at that venue
in the following season
2010 Winner from PNC Bank Arts Center
attended Journey concert
TEAM Coalition administers the sweepstakes
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22. Jiffy Lube Live tailgating policies
PNC Bank Arts Center policies to prevent
underage drinking
Nikon at Jones Beach Theater proposal to
serve alcohol to general admission guests
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23. WWHHEENN EEVVEERRYYOONNEE TTAAKKEESS
RREESSPPOONNSSIIBBIILLIITTYY
EEVVEERRYYOONNEE WWIINNSS
JILL PEPPER
TEAM COALITION
703-647-7431
JILL@TEAMCOALITION.ORG