Customer Co-creation in Indesit Company
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Sarah e Caterina!. La customer co-creation è il coinvolgimento diretto dei clienti (user e rivenditori) nella progettazione di nuovi prodotti. Qui sono stati riportati gli effetti dell'impiego della Customer co-creation su indesit
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This document summarizes a case study on the Indesit Company and whether it should expand globally. It finds that Indesit could benefit from expanding to lower-cost markets in Asia to reduce costs through lower labor expenses. However, the company also has financial weaknesses like high debt levels that need to be addressed first. The document recommends that Indesit pursue a joint venture entry strategy in markets like India to overcome barriers while managing risk and coordination issues. Expanding globally could help Indesit achieve economies of scale and efficiencies to better compete.
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Take over: Company B could not resist being hostile take over by Company A.
How about cross-border M&A?
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It’s a cross-border transaction.
Legal barriers are more complex.
The gap between business cultures is larger.
And so many other things needed to be considered.
For those who are still being confused out there, cross-border M&A is a concept in which…
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The two parties will be responsible for the “family” finance and management strategies.
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From the buyer side:
To enter a new market
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From the seller side:
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100%: to retire, get the cash and move to another business
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Wait, so what is M&A?
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Merge: Company A and Company B are willing to comes together co-equal basis.
Acquisition: Company A buys Company B’s stock in order to have management control.
Take over: Company B could not resist being hostile take over by Company A.
How about cross-border M&A?
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It’s a cross-border transaction.
Legal barriers are more complex.
The gap between business cultures is larger.
And so many other things needed to be considered.
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It also saves cost but adds more skills and capability for new product development.
And it definitely create added-value and reshapes your competitive scope.
Thank you!!!
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1) Mercantilism, absolute advantage, comparative advantage, and factor proportions trade theories are outlined by several students.
2) New theories like international product cycle and new trade theory are also introduced, focusing on how differences in technology and economies of scale can influence trade patterns.
3) Porter's diamond of national advantage is explained, identifying factors like skilled labor, demand conditions, supporting industries, and corporate strategy that promote competitive advantage in certain industries.
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1. Internationalization is an incremental process involving a gradual increase in commitment to foreign markets through geographical expansion and higher commitment entry modes like establishing sales subsidiaries or foreign production.
2. This incremental process is driven by the interplay between increasing market knowledge and expanding commitments as firms gain experience in foreign markets.
3. The model explains internationalization as a gradual learning process rather than optimal allocation of resources across countries. Commitments lead to more knowledge which enables identification of new opportunities.
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3) Internalization advantages where firms choose to internally produce rather than through partnerships to exploit firm-specific advantages.
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The language services and technologies industry is both highly competitive and rich in stakeholders. Doing business is not just about making your customer happy, but also your language resources, staff, investors, management, and more. VoiceBoxer is a Danish start-up offering a novel technology in the remote interpreting world: a multilingual web platform that allows presentations and webinars anywhere, in any language. The company’s recipe for success relies on the concept of co-creation, an approach that serves the interests of all stakeholders, and results in a real competitive advantage. In this session, we’ll discuss the notion of co-creation and explore how it has led to success for VoiceBoxer.
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Frank Piller: Open Innovation & Customer Co-Creation
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The Digital Insurer speaks at AIA's inaugral bancassurance seminar
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El problema principal que se plantea es que, a pesar de existir numerosas iniciativas de innovación en el sector público a nivel internacional, en América Latina estas experiencias son menos conocidas y no se han sistematizado de manera académica y operativa para facilitar su replicabilidad.
En particular, en el Perú no existe un modelo de gestión de la innovación para los gobiernos locales que permita promover la innovación de manera sostenible en estos niveles de gobierno.
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- La literatura existente se
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Customer Co-creation in Indesit Company
- 1. 2,2 Customer co-creation for the new products development in the Home Appliances industry 20 minutes with Sarah Cirillo and Caterina Salvidio Rome, 14th June 2011
- 3. Innovationisour business 2 Customer co-creation is the process by which new products are developed jointly by companies and their stakeholders and their consumers. Since 2008 Indesit engages people as active co-creators of value to reach win more-win more transactions. Indesit is the only one in its industry to use the Customer co-creation.
- 5. Competitive advantage- Growth and New opportunities
- 7. The social networking and the speed of communication
- 8. The transformation from firms considered as a portfolio of business units, to an opened and networked firm, which is related with the context
- 10. Why are customers able to create value for the firms? 6 The Customer satisfaction reached by innovation is Indesit’s strategic goal. We are “obsessed” by the customers’ needs. To innovate is the capability to give a concrete answer to a precise problem of a target market segment. Sometimes to innovate means creating new problems and giving new solutions. Customers are perfect “problem creators”!
- 11. Customer co-creation weakens Porters’ five forces 7
- 12. SWOT ANALYSIS 8 STRENGTHS WEAKNESSES Client and user at the center Emotional choices Customer satisfaction Products without market
- 13. SWOT ANALYSIS 9 OPPORTUNITIES THREATS Increase in market share Information flow No patents Improved relationship with clients and users Difficulty in engineering process
- 15. Ebit
- 18. Potential market share gains in EU 13 Market Share Units (%) 17,9% 13,1% 12,3% 8,9% 7,0% 3,9% 3,4% 2,7% 2,7% 2,6%
- 19. On the costs side: Design and planning costs will grow followingcustomer co-creation indications. At the same time, the total effect on costs will decrease, thanks to a reduction in expenses connected to basic marketing researches and advertising. 14
- 20. CONCLUSIONS Higher brand awareness Higher consumer satisfaction, regarding bothcustomers and users Higher loyalty from ourcustomers Weakening of Porter’s Five Forces 15
- 21. 3 Any questions?