The document discusses the five stage model of consumer decision making which includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It analyzes internal factors like motivation, perception, learning, beliefs and attitudes, as well as external factors like culture, social class, reference groups, family that influence consumer decisions. The document also presents results from a consumer survey and discusses how situational factors and Maslow's hierarchy of needs affect consumer behavior.

1. Submitted By:
Group 6
Lavish Khurana
Lokendra Singh Rathore
Mehak Kaul
Navlika Sinha
Nikita Sharma
Simranjeet Kaur
Yash Kanchan
Zahid M Jamal
Submitted to:
Professor Semila Fernandes
Consumer
Behavior

2. CONSUMER DECISION PROCESS
The Five Stage Model

4. Consumer Decision Making

5. Internal Factors affecting
consumer decision
External factors affecting consumer
decision

6. Consumer Survey

7. Consumer Survey

8. Consumer Survey

9. Situation in which buyer is placed
• Cognitive
• Effective
• Conative

10. Maslow law