3. Facts and Figures
• Population: 43,024,374 million
• Languages: Spanish (official), Italian, German,
French and English
• Religion: Roman Catholic, Protestant and
Judaism
• Monetary Unit: Peso
• Member of WTO, UN, WFTU, and Mercosur
4. Whole Foods Market
• The largest retailer of natural and organic
foods in the U.S.
• 416 store in total
– 397 stores in the U.S.
– 10 stores in Canada
– 9 stores in the U.K.
• Team Members: more than 88,000
• Sales: $14.2 billion in fiscal year 2014
5. Why Whole Foods?
• Argentina is rich in natural
resources
• Primary Industry:
Agricultural production
• Whole Foods is very
committed to buying
from local producers
6. SWOT Analysis
Strengths
• Experience in the industry
and has been successful in
the London and Glasgow
stores
• It offers a broad range of
products
• Company has a set of
foundations and programs
that help out the local
community
Weaknesses
• Price-higher than
competitors
• Weak international
operation system
• Unknown brand
7. SWOT Analysis (cont.)
Opportunities
• Job creation
• Boost local economy by
decreasing tariffs and costs
• Create and establish their
name in South America as a
company that gives back
Threats
• Fierce competition-
Carrefour and Wal-Mart
• Probability of a very high
inflation rate-25.3%
8. Where in Argentina?
• Capital- Buenos Aires
• Home to 12.9 million Constant moving
• Extensive system of public transportation
Located in South America, Argentina is the second largest country within the continent after Brazil
It borders Chile, Bolivia, Paraguay, Brazil and Uruguay
It is divided into 23 provinces and the capital is Buenos Aires
As of July 2014, Argentina has over 43 million people
92% of the population is a practicing Roman Catholic, 2% of Argentinians are Protestant and only 2% of population are Jewish
The exchange rate is 1 Argentine Peso=0.11 U.S. Dollars
Argentina participates a lot in different international organization (about 69) and these are just some of the more common ones: the World Trade Organization, United Nations, World Federation of Trade Unions and Mercosur is a regional economic group with the South American countries.
Due to its climates and geography,
24% of its exports are primary agricultural commodities and 36% are processed agricultural products
This is actually an advantage for Whole Foods because as they state on their annual report
Product is based on High Quality Natural and Organic Food so they want to keep them as fresh as possible
They have to met their standards
Environmental friendly, one of Whole Foods core Values
Strengths
Some support schools, families and children, bring fresh food to underserved communities
The company has one of its foundations (Whole Planet Foundation) where they create economic partnerships with the poor within the communities of the country
Are in 2 cities and whole foods sources its berries from there
Weakness
because it carries a lot of organic products, they are priced at a higher price and even if it’s $1 or $2 more, ppl that go grocery shopping, still notice
Outside of the U.S., they are just in Canada and the U.K.
Since there aren’t any whole foods in S. America, at the beginning, the people will not know who they are
Opportunity
Great thing about Whole Foods is that there isn’t a set number of square feet that the store has to be
They can open up one of 15,000 to 75,00, they can and the store employees between approximately 50 to 650 people
By eliminating the exportation costs, famers, ranchers, growers and producers receive a maximum return on their investment
Threats
Top supermarket chains in Argentina is Carrefour and Wal-Mart
As we all know, this is not good for the economy because it weakens the currency, Peso, and there is a slow growth in the economy
Very densely areas
Its 34% of the nations population living here
