By Yong-Sang Cho, Ph.D zzosang@gmail.com FB: /zzosang Twitter: @zzosang Dr. Cho is from National Standards Coordinator for Smart Media, Korea. This speech is for 2011 EPUB Asia-Pacific Summit in Taiwan. Check out: http://goo.gl/ntAv3

1. +
The Current Status and
Future Development of
Digital Publishing Industry
in Korea
National Standards Coordinator for Smart Media
Yong-Sang Cho, Ph.D
zzosang@gmail.com
FB: /zzosang Twitter: @zzosang

2. At a glance:
digital publishing industry in Korea
+

3. + At a glance:
digital publishing industry in Korea
▶ Market growing of digital publishing
(Unit: M USD)
06-13
2006 2007 2008 2009 2010 2011 2012 2013 Growing
Ratio
eBook 825 123.5 127.8 132.3 197.5 289.1 325 583.8 32.3%
Dictionary 122 210 240 254.2 259.7 261.3 251.8 258.1 11.3%
Flash/
AppBook 208 265 279 247 533 929 131.5 202.4 38.4%
Knowledge/
Article 127 192 214 248 251 264 270 282 12.1%
Audio Book 72 115 118 104 122 139 142 165 12.6%
Other
Digital Pub. 941 120.3 126.2 132.2 143 149.2 152.8 167.8 8.6%
Sum 3,393 5,110 5,551 5,786 6,908 8,328 9,023 12,568 20.6%
* Source: Korea Electronic Publishing Association (2009)

4. + At a glance:
digital publishing industry in Korea
▶ Market trends and issues
• Diversification of device; eBook reader, Tablet, internet TV, etc

5. + At a glance:
digital publishing industry in Korea
▶ Market trends and issues
• Emergence of AppBook; requirements for multimedia and interaction
* Image Source: http://203.241.185.12/asd/read.cgi?board=news&nnew=2&y_number=15334

6. + At a glance:
digital publishing industry in Korea
▶ And,
Digital Textbook !!!

7. SMART education and
digital textbook
+

8. + Background of SMART education
▶Ranked top in the OECD’s Digital Reading Assessment (DRA)
<Source: OECD, PISA 2009 Database>

9. + Background of SMART education
▶ OECD DRA records reflected
- Korean government’s policy efforts which are aimed to enhance
the digital infrastructure of schools and apply it in real life and teaching
▶ However, new policy is needed to enhances the capacity of
learners in the 21st century
- by moving away from uniform to individualized education,
- from standardized to diversified knowledge,
- and from admission-oriented to creativity-based learning
<Source: https://community.oecd.org/community/educationtoday/blog/2011/07/26/korea-s-choice-smart-education >

10. +“Promotion Strategy for SMART Education”
▶ SMART education is
- To respond to the changing environment, by focusing on customized
learning and teaching
- And will become a momentum for the innovation of the overall
education system, including its environment, content, teaching method,
and evaluation
<Source: https://community.oecd.org/community/educationtoday/blog/2011/07/26/korea-s-choice-smart-education >

11. +“Promotion Strategy for SMART Education”
“Having proven the potential through trial runs since 2007, the Korean
government will continue its development to distribute digital textbooks to
elementary schools from 2014 and ultimately to middle, and high schools by
2015.
The development standard and utility platform will be available to the private
sector, thereby promoting the participation of companies and the blooming
of smart education industries.”
(Minister of Education and Science Technology, Dr. Ju-Ho Lee)
<Source: https://community.oecd.org/community/educationtoday/blog/2011/07/26/korea-s-choice-smart-education >

12. +“Promotion Strategy for SMART Education”
▶ SMART education is composed of;
Innovation Development & Adoption of Digital Textbook
of
Education Promotion of Online Classes & Assessment
System
Promotion of Online Classes & Assessment
Teacher’s
Role Enhancement of Teacher’s Competency
Enhancing
School’s Education Cloud Infra & Platform Development
Infra

13. + Learned from
digital textbook pilot projects
▶ Digital content type on laptop, called digital textbook
- As a full set of digital textbook it contain all resources and tools
- Problem of this model are file size and performance on thin clients
* Need downsizing to tablets and thin clients with digital publishing technology

14. + Learned from
digital textbook pilot projects
▶ eBook type, called eTextbook
- Just deliver content itself
- Without interaction, quiz & test, learning application, and web resources
* Need innovation to extent functionalities related to learning technologies

15. Convergence model and
standardization
+

16. + Requirements for convergence model
▶ To be digital textbook as a convergence model …
- Textbook and resources must be lightweight
- To avoid locking on devices have to use open standards
- But how many standards are needed and how to mix ?
i.e, EPUB3, IMS Common Cartridge, IMS Learning Tools Interoperability,
IMS Question & Test Interoperability, etc

17. + Requirements for convergence model
▶ Idea no. 1
- As a base format of digital textbook to adopt eBook technologies
- For this method use EPUB3 standard including SVG, CSS3, HTML5 ...

18. + Requirements for convergence model
▶ Idea no. 2
- On the eBook format use learning technologies
- In particular IMS standards such as QTI for assessment and BLTI for
3rd party learning tools

19. + Requirements for convergence model
▶ Idea no. 3
- Same context, but different delivery to user;
i.e, EPUB3 for mobile devices and
IMS Common Cartridge for desktop/laptop

20. + Requirements for convergence model
▶ Cloud based SMART education & digital textbook

21. + FYI: SMART on ICT Intl’ Open Forum 2011
(Nov. 14th – 15th, Seoul, Korea)
▶ http://smart-on-ict.net/eng

22. Thank You !!!
+
Contacts:
National Standards Coordinator for Smart Media
Yong-Sang Cho, Ph.D.
zzosang@gmail.com
FB: /zzosang Twitter: @zzosang