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Culture versus
   Strategy
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Exploiting Chaos - Jeremy Gutsche
Culture
Culture

Perspective
Culture

Perspective

Intentional Destruction
Culture

Perspective

Intentional Destruction

Failure
Culture

Perspective

Intentional Destruction

Failure

Customer Obsession
Guess?
Guess?
“has been turning creative ideas into
breakthroughs for well over a
century.”
Guess?
“has been turning creative ideas into
breakthroughs for well over a
century.”

Invented grammar checkers.
Guess?
“has been turning creative ideas into
breakthroughs for well over a
century.”

Invented grammar checkers.

Invented electronic dictionaries
(1985)
Guess?
“has been turning creative ideas into
breakthroughs for well over a
century.”

Invented grammar checkers.

Invented electronic dictionaries
(1985)

Invented the laptop word processor
(1989)
Guess?
“has been turning creative ideas into
breakthroughs for well over a
century.”

Invented grammar checkers.

Invented electronic dictionaries
(1985)

Invented the laptop word processor
(1989)

Started building PDA (1994)
Smith Corona
Smith Corona
Perspective: Smith
      Corona
Perspective: Smith
      Corona
Biggest Name in Type-Writing Machine
Perspective: Smith
      Corona
Biggest Name in Type-Writing Machine

500 million worth
Perspective: Smith
      Corona
Biggest Name in Type-Writing Machine

500 million worth

Had a partnership with Acer
Perspective: Smith
      Corona
Biggest Name in Type-Writing Machine

500 million worth

Had a partnership with Acer

Broke Partnership with Acer
Perspective: Smith
      Corona
Biggest Name in Type-Writing Machine

500 million worth

Had a partnership with Acer

Broke Partnership with Acer

Filed for Bankruptcy
Perspective: Smith
      Corona
Biggest Name in Type-Writing Machine

500 million worth

Had a partnership with Acer

Broke Partnership with Acer

Filed for Bankruptcy

Acer became 4th biggest name in
computing
Specifically, what
are YOU trying to
       do?
Companies Built
During Crisis Time
Companies Built
During Crisis Time
Disney
Companies Built
During Crisis Time
Disney

Apple
Companies Built
During Crisis Time
Disney

Apple

Microsoft
Companies Built
During Crisis Time
Disney

Apple

Microsoft

ADOBE
Companies Built
During Crisis Time
Disney

Apple

Microsoft

ADOBE

CNN
Are We Good at What
       We do?
Are We Good at What
       We do?
Are We Good at What
       We do?
Are We Good at What
       We do?
Are We Good at What
       We do?
Customer Obsession
Customer Obsession

Tell
Customer Obsession

Tell

Motivate
Customer Obsession

Tell

Motivate

Connect
Customer Obsession

Tell

Motivate

Connect

Empower
Win Like You’re Used
to It. Lose Like You
     Enjoy It.

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Culture versus strategy

Editor's Notes

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