Elements of Highly Converting Pages

422 views

Published on

Highly Converting Pages

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
422
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Elements of Highly Converting Pages

  1. 1. IsYour Website Optimized for Conversions? Elements of Highly Converting Pages for Maximized Profit Roland Mirabueno Conversion Rate Optimization Expert Saturday, September 21, 13
  2. 2. Are you pumping money to a leaky bucket? Saturday, September 21, 13
  3. 3. How much time and money do you spend sending traffic to your website? Saturday, September 21, 13
  4. 4. How much time and money do you spend making sure that your website if performing for you? Saturday, September 21, 13
  5. 5. Why Selling to the Logical Mind Won’t Bring Results Tim Ash Saturday, September 21, 13
  6. 6. Reasons & Plans Saturday, September 21, 13
  7. 7. Feels & Remembers Saturday, September 21, 13
  8. 8. Reacts & Survives Saturday, September 21, 13
  9. 9. Who is your potential customer? • Automatic • Lazy • Impatient • Drowning in Information • Has multiple tabs open • Has multiple devices Saturday, September 21, 13
  10. 10. Does your website... • Tell the visitor what the website is about in 3 to 5 seconds? • Tell the visitor what you want them to do on the website? Is your call to action obvious? • Use images that add value to your content? Saturday, September 21, 13
  11. 11. “Deliver relevant information, with proper timing, in the right form” The Goal of Conversion Rate Optimization: Saturday, September 21, 13
  12. 12. Basic Checklist to Make Sure Your Website is Optimized... • Does your headline communicate your value proposition? • Did you introduce your call to action at the right time? • Did you use visual hierarchy to highlight important parts of your websites? • Does your copy have persuasive elements? • Is my site ZMOT friendly? Saturday, September 21, 13
  13. 13. Headline • Benefit vs Modality • Specificity • The 3 to 5 Second Rule • Distraction-Free • Well-Branded Saturday, September 21, 13
  14. 14. Call to Action • Match your message • Must be noticeable and stands out • Use verbs (action words) • Make your language consistent Saturday, September 21, 13
  15. 15. Visual Hierarchy Let’s do some exercises... Ready? Saturday, September 21, 13
  16. 16. Saturday, September 21, 13
  17. 17. Saturday, September 21, 13
  18. 18. Saturday, September 21, 13
  19. 19. Saturday, September 21, 13
  20. 20. Saturday, September 21, 13
  21. 21. 1 Saturday, September 21, 13
  22. 22. 1 2 Saturday, September 21, 13
  23. 23. 1 2 3 Saturday, September 21, 13
  24. 24. Saturday, September 21, 13
  25. 25. Saturday, September 21, 13
  26. 26. Visual Hierarchy • Use White Space • It’s not about the color, it’s about the contrast • Size matters (the bigger, the more important it seems) • Use visual cues to highlight where the eyes should go first Saturday, September 21, 13
  27. 27. Visual Hierarchy: Things to Avoid • Images of People Looking atYourVisitor • Images of People Looking Outside the Screen • Stock Photos (Real Images are always better) • Photos that were added for design and not context Saturday, September 21, 13
  28. 28. Copy • Relevance (Do you offer the solution to your visitor’s problem?) • Trust Building (social proof, reality infusion, badges, seals) • Relatable and Likable (Are you just like your visitor? Do you understand what they are going through?) • Friction (Turn away some people and focus on a particular group to solidify your offer and message) • Market Sophistication (Do you know how aware your potential customers are about you?) • Tone, Pain vs Desire - Overall Writing Style Saturday, September 21, 13
  29. 29. Zero Moment of Truth • Navigation Bars Need to have Call to Action • Craft a signup page and link it from the homepage • Optimize pages that gets more visit • Rearrange the elements presented on the homepage Saturday, September 21, 13
  30. 30. Live Optimization Clinic Saturday, September 21, 13

×