4. CULTURE
Def init ion:
Shar ed pat t er ns of behaviour and int er act ion,
cognit ive const r uct s and af f ect ive
under st anding t hat ar e lear ned t hr ough a
pr ocess of socializat ion.
Accor ding t o Damen, L. (1987), Cult ur e is
mankind’s primar y adapt ive mechanism.
5. Relation between technology and
culture.
According to Baark and Jamison (1986), at any historical juncture,
the “cultural critique of technology exists in society as an overall
societal assesment of technological change” (p.4). Considering both
the technological imperative as well as the cultural critique of
technology, they have developed what they term is the technology and
culture problematique.
7. Gerhard and Jean Lenski (1995) argue that a society’s
level of technology is crucial in determining what
cultural ideas and artifacts emerge or are even
possible.
Thus, they see a sociocultural evolution, or historical
change in culture caused by a new technology, passing
through four levels of development which are outlined
in the next slide.
8.
9.
10.
11.
12. In a nutshell, technology plays a crucial role in the development
of a culture as technology is the knowledge that people apply in
adapting to their environments and this affects the behaviour of
mankind in the process of adaptation.
13. Technology…the knack of so arranging the world that we need not
experience it.
Homo Faber (1957) pt. 2
