Culture
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Americans write their names with the first name, then middle name, and last name or surname which is usually taken from the father. When addressing someone directly or through mail, it is common to use honorific titles like Mr., Mrs., Miss, Ms. or Dr. followed by the surname until a closer familiar relationship develops. Handshaking is a standard greeting in the US, sometimes followed by hugging between long-time friends or acquaintances of the same or opposite sex. American culture also values equal treatment of women and people of all races. Market segmentation involves dividing the market into groups with similar characteristics, such as demographics, geography, or age. Nestle's products appeal to a wide demographic across areas, cultures,
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American Cultural Values
American cultural values place a strong emphasis on independence, work ethic, and achievement. Individualism is valued over group membership, and it is seen as virtuous to work hard and be self-reliant. Americans feel pressure to be successful and leave a legacy. They prioritize efficiency with their use of time and expect punctuality from others. Politeness and friendliness are also important cultural values, with Americans using please, thank you, and small talk frequently in interactions. Political correctness around topics like race, gender and religion is also highly valued.
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Americans value individuality and see diversity in customs, traditions, race, gender and orientation. Time is considered a valuable resource and punctuality shows respect. Direct communication with eye contact and questions are preferred to seem interested and engaged. The legal system prohibits certain behaviors and respects equality under the law. Making friends involves joining groups, being friendly, and doing casual activities like studying together.
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Nolakoa da gure gorputza?
Hona hemen lehen hezkuntzako ikasleekin gorputz atalak lantzeko zenbait ideia. Aurkezpen hau lehenengo zikloko ikasleentzat pentsatuta dago.
Ikusi eta ea zer deritzozuen!
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Culture
- 1. Culture • Spelling of name Name of Americans own name written in the first name, then the middle name and finally is surname. Surname taken from their father and do not taken from their mother. • Way of communicating Except for some special cases, Americans often call each other by their first name. However, there are some common principles that foreign traders should follow. For once direct contact or by mail first, should call each other by Mr., Mrs., Miss, Ms. or Dr. and then is surname.
- 2. • Greeting As in other places in the United States, shaking hands is a common greeting .Sometimes , man with woman or woman with woman greet each other by hugging, and even has the cheek to cheek or kiss cheek each other. Forms are usually offered only to those who are long time friends, or at least have known each other well. • Equal treatment for women • Equal treatment with the other races
- 3. Market segmentation • Market segmentation: dividing a market into distinct groups of buyers who share the same or similar attitudes and patterns of behavior. • Market can be segmented by: ₊ Demography ₊ Geography ₊ Age
- 4. • Demography: ₊ Nestle ‘s demographic segmentation than they will find that our product is for everyone. People from any area , any culture , any age , any sex , any belief and an income will use it . It is not any luxury item which is used by a specific people. • Geography: ₊ The company segments its market geographically on divisional basis. They divide each division in different zones and every distributor is restricted to sale its products. • Age: ₊ The products for everyone , for all age , for all social. Anyone can use the products as per need.