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Project 2 Timeline 
W9 W10 W11 
(19-26 OCT) 
W12 
W14 
INTRO TO 
PROJECT 2 
PACKAGING 
PROPOSAL 
2 
IDJ 2 + 3 
BRIEF 
W13 
IDJ 2+3 
SUBMISSION 
SEMESTER 
BREAK 
INDIVIDUAL PACKAGING 
SUBMISSION 
FINAL TUTORIAL 
(INDIVIDUAL) 
W15 W16 W17 
MARKETING 
STRATEGY 
MARKETING 
STRATEGY 
FINAL 
SUBMISSION 
(GROUP) 
WE ARE HERE 
ACTIVITY 
WEEK
IDJ 2 : MY FUTURE PRODUCT 
( USING SCAMPER 
TECHNIQUE)
WHAT IS SCAMPER? 
The SCAMPER technique will assist you in thinking of changes you can 
make to an existing product to create a new one via a checklist. 
The changes SCAMPER stands for are: 
S – Substitute - components, materials, people 
C - Combine - mix, combine with other assemblies or services, integrate 
A - Adapt - alter, change function, use part of another element 
M - Modify - increase or reduce in scale, change shape, modify attributes 
(e.g. color) 
P - Put to another use 
E - Eliminate - remove elements, simplify, reduce to core functionality 
R - Reverse - turn inside out or upside down.
EXAMPLE 
For instance, imagine that you are a producer of computers and printers, and 
you are looking for new products. SCAMPER would give you: 
Substitute – use of high tech materials for specific markets – use high-speed 
components? 
Combine – integrate computer and printer, printer and scanner 
Adapt – put high quality ink in printer, use high quality paper 
Modify – produce different shape, size and design of printer and computer 
Put to another use – printers as photocopies or fax machines 
Eliminate – eliminate speakers, colour screens, colour ink etc… 
Reverse – make computer desks as well as computers and printers, or 
computer chairs 
By using SCAMPER we are able to identify possible new products. Many of the 
ideas may be unfeasible or may not suit the equipment used by the 
manufacturer, but some ideas could be good starting points for discussion of 
new products
IDJ 3 : LAUNCHING OF FUTURE PRODUCT
IMAGINE THE EVENT 
(WHERE)
AN AWESOME 
EVENT WILL NEED AN 
AWESOME INVITATION 
(HOW.WHO.WHEN)
YOUR AUDIENCE ?

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Cts week 10 to do

  • 1. Project 2 Timeline W9 W10 W11 (19-26 OCT) W12 W14 INTRO TO PROJECT 2 PACKAGING PROPOSAL 2 IDJ 2 + 3 BRIEF W13 IDJ 2+3 SUBMISSION SEMESTER BREAK INDIVIDUAL PACKAGING SUBMISSION FINAL TUTORIAL (INDIVIDUAL) W15 W16 W17 MARKETING STRATEGY MARKETING STRATEGY FINAL SUBMISSION (GROUP) WE ARE HERE ACTIVITY WEEK
  • 2. IDJ 2 : MY FUTURE PRODUCT ( USING SCAMPER TECHNIQUE)
  • 3. WHAT IS SCAMPER? The SCAMPER technique will assist you in thinking of changes you can make to an existing product to create a new one via a checklist. The changes SCAMPER stands for are: S – Substitute - components, materials, people C - Combine - mix, combine with other assemblies or services, integrate A - Adapt - alter, change function, use part of another element M - Modify - increase or reduce in scale, change shape, modify attributes (e.g. color) P - Put to another use E - Eliminate - remove elements, simplify, reduce to core functionality R - Reverse - turn inside out or upside down.
  • 4. EXAMPLE For instance, imagine that you are a producer of computers and printers, and you are looking for new products. SCAMPER would give you: Substitute – use of high tech materials for specific markets – use high-speed components? Combine – integrate computer and printer, printer and scanner Adapt – put high quality ink in printer, use high quality paper Modify – produce different shape, size and design of printer and computer Put to another use – printers as photocopies or fax machines Eliminate – eliminate speakers, colour screens, colour ink etc… Reverse – make computer desks as well as computers and printers, or computer chairs By using SCAMPER we are able to identify possible new products. Many of the ideas may be unfeasible or may not suit the equipment used by the manufacturer, but some ideas could be good starting points for discussion of new products
  • 5. IDJ 3 : LAUNCHING OF FUTURE PRODUCT
  • 7. AN AWESOME EVENT WILL NEED AN AWESOME INVITATION (HOW.WHO.WHEN)