This document discusses plans to start an immersive gaming business. It notes that the gaming industry in Malaysia generates an estimated $7 billion in annual revenue. It identifies classic games like Tetris, Pong, and Breakout as potential competitors but notes their weaknesses include a lack of variety and catering to specific groups. The business will use marketing strategies like immersive experiences, hype from advertising and events, and in-game currency/purchasable items. Management roles are assigned to the four shareholders as CEO, Marketing, Technology Development, and Finance. Startup capital of $15 million is planned, with financial forecasts projecting profits of $6.73 million in the third year of operation.