1) The CIO faces challenges around scalable infrastructure, connectivity, costs, and outsourcing partners. CtrlS offers solutions like the largest Tier IV datacenter in India with scalability for 10 years and carrier neutral connectivity. 2) CtrlS ensures better connectivity through a carrier neutral datacenter directly connected to NIXI nodes and teleco networks, with redundancy. 3) CtrlS can decrease costs through their location in Navi Mumbai which reduces taxes, rental costs and power tariffs, as well as power efficient systems that can save over 30% in TCO.

1. Creating new paradigms

2. In the mind of the CIO
I need IT
infrastructure
Priorities Mindset Reality
that is reliable
and always
Should not be restricted by
Growth the lack of DC & IT Already run out of it available;
infrastructure one that works
for me!
Connectivity to data Teleco’s rule the
Connectivity could be much better roost
Captive facilities lock us
Keep costs low but
Costs productivity high
in, 3rd party DC’s are
expensive
Outsource to vendors who Most DC vendors do
Outsourcing understand the business not understand

3. The CIOs challenge
Growth 1 Scalable infrastructure
Connectivity 2 Ensure better Connectivity
Costs 3 Decrease bottom-line
Outsourcing 4 Find a visionary partner

4. The CIOs challenge
Growth 1 Scalable infrastructure
Connectivity 2 Ensure better Connectivity
Costs 3 Decrease bottom-line
Outsourcing 4 Find a visionary partner

5. 1 Scalable infrastructure
Priorities Challenges Solution
1. How do we build
Our growth should
not be restricted by infrastructure that is flexible
Your business needs
the lack of to our needs? infrastructure that will
space, power or 2. Cost of power is rising and keep pace with your
cooling the quality is dropping. How growth
can we achieve stability?
• INFRASTRUCTURE
We have already run 3. Our DCs are not made for ON TAP
out of it efficient cooling and this • CAPEX ON STOP
costs us a lot.

6. 1 Scalable infrastructure
Scalability for a decade
Keep it running at all costs
Always plugged in
Sound Construction
Always guarded
Flood safe custom built DC

7. Scalability for a decade
2.1 lakh sq feet space
5,000 racks, to be
scaled up to 7,000
racks in 2 years
Typical floor plan
1 Scalable infrastructure

8. Keep it running at all cost
600 seat BCP and WAR
room space
2-side approach to
ensure accessibility to
DC
WAR Room and customer
office space layout
1 Scalable infrastructure

9. Always plugged in
Dual active power
source
Captive gas based 18
MW power plant
Electric power source from 2 sources
1 Scalable infrastructure

10. Always plugged in
DG plant with 210 KL
capacity HSD tanks for
back-up – India's
largest capacity in DCs
1 Scalable infrastructure

11. Sound construction
Perimeter walls
designed to withstand
collision with 10 ton
truck at 80 kmph
1 Scalable infrastructure

12. Always guarded
Armed guards to
prevent any
attack/sabotage
1 Scalable infrastructure

13. Flood-safe custom-built DC
Flood safe at 20
mtr above sea
level, >2000 mtr
from coast/inland
1 Scalable infrastructure

14. The CIOs challenge
Growth 1 Scalable infrastructure
Connectivity 2 Ensure better Connectivity
Costs 3 Decrease bottom-line
Outsourcing 4 Find a visionary partner

15. 2 Ensure better connectivity
Priorities Challenges Solution
1. We are at the mercy of
Connectivity to our carriers. They dictate Outsource your
datacenter could be terms primary systems and
much better yet ensure the least
2. Latency as well as possible latency
availability is an issue
• HIGH
Teleco’s are ruling AVAILABILITY
the roost. How can • LOW LATENCY
we fight them?

16. Carrier neutral datacenter
Directly connected to
the NIXI nodes in India
2 self-sufficient MMR's with a
capacity of 60 racks each
2 in, 2 out redundancy to address
cable cutting instances
All major Teleco’s
connected
MMR Layout
2 Ensure better connectivity

17. The CIOs challenge
Growth 1 Scalable infrastructure
Connectivity 2 Ensure better Connectivity
Costs 3 Decrease bottom-line
Outsourcing 4 Find a visionary partner

18. 3 Decrease bottom line
Priorities Challenges Solution
1. Taxes, tariffs and capex
We need to keep are killing us
our costs low yet Engage with a
maintain a high 2. Higher productivity with Datacenter that
breathes business
level of productivity rising costs and lower sense
budgets?
Captive facilities 3. 60% of our budget goes • TCO DOWN
lock us in and 3rd • PRODUCTIVITY
into IT operations. How do UP
party datacenter
costs are high we cut it down?

19. Vantage
Location

20. Location analysis
Navi
Mumbai
Mumbai
A total TCO
Taxes 5.5% No Octri benefit of 30%
(Octroi) delivered due
to location
Rs. 100 to 200 Rs. 40 to 100
Rental advantage
per Sq ft per Sq ft
Power Rs. 8 to 10 Rs. 6 per unit
tariff per unit
3 Decrease Bottom line

21. Guaranteed power efficiency
1.42
Heavy investment in
energy efficient system
Cost of PUE over 1.7 will
be borne by us
With a PUE of 1.42, we are the most
power efficient datacenter in the country Every 0.1 unit saved in
PUE on a 1 MW system
can save you
Rs 60 lakhs per annum
3 Decrease Bottom line

22. Plans to suit every need
Not a one size fits all
approach to business
Minimize risk with pay-
per-use
Scale up or down at
will with on-
demand services
3 Decrease Bottom line

23. Bandwidth up, cost down
Carrier
neutral, hence
Teleco’s cannot
dictate terms on
cost and
connectivity
3 Decrease Bottom line

24. Overall TCO advantage
Overall
Location advantage Advantage from on-
demand services
TCO
Benefits of
upto 40%
PUE advantage Bandwidth driven
advantages
The CtrlS Advantage
3 Decrease Bottom line

25. The CIOs challenge
Growth 1 Scalable infrastructure
Connectivity 2 Ensure better Connectivity
Costs 3 Decrease bottom-line
Outsourcing 4 Find a visionary partner

26. 4 Find a visionary partner
Priorities Challenges Solution
1. We cannot quality control a
Outsource? But
Datacenter vendors third party datacenter.
A datacenter provider
don’t really 2. They sell space. We need
understand my who understands the
services. Managed Services
business
3. The quality of their Landscape
manpower is never
Most DC vendors do • INFRASTRUCTURE
not understand consistent. They have high
churn rates WITH SERVICE
Managed Services
Business 4. They lack ownership and
vision

27. Established systems and processes
Certifications TIA Tier 4 certification , ISO 20000, ISO 27001, BS 25999
Processes ITIL + Lean Six Sigma model of operation
TOI Index An average TOI rating of 4.5 in 2010
4 Find a visionary partner

28. Skilled manpower on tap
240 employees slated to
grow to 600 in 1 year
Bench strength of 50
people at all times to
handle emergency
4 Find a visionary partner

29. Cloud
SAP Linux
Program
management
CtrlS Academy
CRM IT
Databases Network Windows
Team Infrastructure
Data
Security Messaging
assurance and OS
DR on
Demand
Our Services Framework
4 Find a visionary partner

30. WHAT DOES THIS MEAN
FOR YOU?

31. Infrastructure Largest, First T-
Solutions Services IV DC
that are
Disaster
disrupting Recovery
DR on Demand
current Managed CtrlS delivery
business Services Framework
paradigms CtrlS Cloud MyCloud
On-Demand private
Datacenters Computing cloud
Core Value - Total ownership to
meet and surpass commitments

32. The CIO’s dilemma, answered
Mindset Reality Solution
Should not be restricted by
Scalability for
the lack of DC & IT Already run out of it Largest T-IV DC
infrastructure 10 years
Connectivity to data Teleco’s rule the Carrier neutral Bandwidth
could be much better roost MMR surplus
Captive facilities lock us
Keep costs low but TCO benefit Saved cost on
in, 3rd party DC’s are
productivity high expensive of 40% intangibles
Outsource to vendors who Most DC vendors do Tested services
understand the business
Total ownership
not understand framework

33. Thank you