2012 Austin CTAUN Conference: Global Technology and The Workforce of the 2030s - Working and Collaborating Across Cultures

1. Working and Collaborating
Across Cultures
Paul Teich
22 September 2012
www.moorinsightsstrategy.com/paul-teich/
www.productlensllc.com
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2. What is Culture?
• Cultivated behavior: the totality of a person's
learned, accumulated experience which is socially
transmitted; behavior through social learning.
• A way of life of a group of people:
behaviors, beliefs, values, and symbols that they
accept, generally without thinking about them, and that are
passed along by communication and imitation.
• Symbolic communication: some of its symbols include a
group's skills, knowledge, attitudes, values, and motives.
Source: www.tamu.edu/faculty/choudhury/culture.html

3. Is “Work Style” Culture?
Temperament Role Role Variant
Abstract Cooperative Directive Expressive
or or or or
Concrete? Utilitarian? Informative? Attentive ?
Mentor (NFJ) Teacher (ENFJ): Educating
Idealist (NF) Developing Counselor (INFJ): Guiding
Diplomatic Advocate (NFP) Champion (ENFP): Motivating
Introspective Mediating Healer (INFP): Conciliating
(N) Coordinator (NTJ) Fieldmarshal (ENTJ): Mobilizing
Rational (NT) Arranging Mastermind (INTJ): Entailing
Strategic Engineer (NTP) Inventor (ENTP): Devising
Constructing Architect (INTP): Designing
Administrator (STJ) Supervisor (ESTJ): Enforcing
Guardian (SJ) Regulating Inspector (ISTJ): Certifying
Logistical Conservator (SFJ) Provider (ESFJ): Supplying
Observant Supporting Protector (ISFJ): Securing
(S) Operator (STP) Promoter (ESTP): Persuading
Artisan (SP) Expediting Crafter (ISTP): Instrumenting
Tactical Entertainer (SFP) Performer (ESFP): Demonstrating
Improvising Composer (ISFP): Synthesizing
http://en.wikipedia.org/wiki/Keirsey_Temperament_Sorter

4. Past Timeline
Date Event
1990 Born
1995 Entered public school
2008 Graduated high school
2012 Graduated 4-year college

5. Technology Timeline
Date Event Technology
1990 Born CDs, VCRs, analog tube TVs, Windows 3.0 and 386 processors,
AOL and CompuServe, Game Boy and Super NES, overhead
projectors, chalk boards
1995 Enter K-12 World Wide Web, Windows 95 and Pentium processors,
PlayStation, 2G cellphones, email, instant messaging, Internet
video conferencing rooms, overhead projection panels, white
boards, digital cameras
2008 Grad K-12 DVD and Blu-Ray discs, Windows Vista, notebook PCs, PCs
create/play media, Xbox 360, PSP, The Sims, World of
Warcraft, iPods, 3G smartphones, iPhones and App Store,
texting, video projectors, WiFi, HDTV and flat panel displays,
hi-def personal video conferencing, broadband Internet,
megapixel digital cameras, HD digital camcorders, social media
2012 Bachelors iPads, tablets, and eBooks, Wii and Kinect, Skype video and
Google+ Hangouts, location-based social media

6. Future Timeline
Date Event
2013 Born
2018 Enters public school
2031 Graduates high school
2035 Graduates 4-year college

7. Future Tech
• Ubiquity
– Audio and video communications on global scale
– Pixels, audio and input everywhere you need them
• Rapidly improving real-time translation
– Documents
– Voice
– Gesture and sentiment
• Game based collaboration tools
– Persistent
– Inclusive
• “Manufacture anywhere” starts to outweigh
“ship anywhere”
– Shipping shifts to raw and refined materials

8. Product Manufacturing
and Globalization
US
? Design has
Ever more
stayed in
Japan &
exotic Fueled by
Germany
developed
locales decreasing cost
of communication,
regions until
manufacturing and quite
shipping recently, but
Mexico,
Vietnam,
Korea and
Asian
that is
etc. “Tigers” changing…

9. A Truly Global Economy
Sales Invention
Which parts
must be local
and which can
Market
Distribution
Needs float depending
on cost and
value?
Production Design

10. Demographic Timelines
What impact will
education for cultural
Less Developed Regions and diversity tolerance
have on workforce
competitiveness in the
truly global economy
Least Developed Regions of the 2030s?
More Developed Regions
UN Population Projections

11. Workforce Evolution
New Old
• Adaptability • Command-and-Control
• Tolerance • Cultural Arrogance
• Diversity • Monoculture
• Creativity • Dogma
• Critical Thinking • Rote Learning
• Proactive • Reactive