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Serving the Difference

Semiotics added value explained for Brand communication strategies.

written by thierry mortier, semiotic architect
calibrate.semiotic.tv

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Serving the Difference

  1. 1. Calibrating the view of Pea
  2. 2. The Marketing of Pea Pea; The Brand Producer > Prod uct>Place>People >Promotion>Pack aging>Price>Prof it >
  3. 3. The six honest serving-men I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When and How and Where and Who. - Rudyard Kipling, “The Elephant’s Child”
  4. 4. Marketing Pea + six serving-men Producer > Prod uct>Place>People >Promotion>Pack aging>Price>Prof it > WHO - - - - W H AT --WHERE--WHO -HOW-WHEN-HOW -WHERE-WHY---W HY - - -
  5. 5. The Semiotic Sign a SIGN stands for SOMETHING else, in a certain capacity for SOMEONE.
  6. 6. Semiotic Sign + six serving-men a Pea stands for WHAT, HOW, WHEN and WHERE for WHO(M) and WHY.
  7. 7. The Semiotics of Pea Pea; The Sign (Pea) Interpretant (Pea) Sign (Pea) Object (Pea) Representamen
  8. 8. Semiotics studies SIGN PRODUCTION, SIGN PROCESSES & the RELATIONS between SIGNS.
  9. 9. The SEMIOTIC BIG DATA of Pea Every Pea is a Sign Producer > Pro duct>Place>Peop le >Promotion>Pac kaging>Price>Pr ofit >
  10. 10. The Map of Pea Pea; The Semiotic Brand Sign
  11. 11. The calibrated view of Pea Pea; The Signs understood
  12. 12. Your Pea stands for WHAT, HOW, WHEN and WHERE for WHO(M) and WHY. Applied Semiotics of Pea Pea; The Difference
  13. 13. Your Pea!The differentiated view of Pea
  14. 14. calibrate.semiotic.tv Strategic Brand Calibration Serving the difference
  15. 15. calibrate.semiotic.tv Strategic Brand Calibration Brand Calibration Cultural Insights Strategic Inspiration Semiotic Analyses

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