SlideShare a Scribd company logo
Corporate Responsibility Report 2014
PREFACE
The only constant in life is change. As the
world around us moves forward, so does
Anova Seafood. The Corporate Responsibil-
ity Review 2014 presented here reveals our
progression. It is our fifth annual report,
though now it has a new name and a new
look. This year, Anova Seafood is moving on
from CSR 1.0 to CSR 2.0 and building on our
sustainable foundations, we are assuming a
wide range of responsibilities within our
sphere of influence. Accordingly, we are
delighted to present our Corporate Respon-
sibility goals, achievements and challenges
for 2014 to you.
In 2003, Anova Seafood started our
sustainability mission. In the eleven years
that have passed since then, we have
proved that sustainable seafood is success-
ful. We are proud to inform you that our
entire seafood range is available in a
responsible version and that the volume of
sustainable products is still growing. Conse-
quently, we are ready to take our responsi-
bility policy to the next level.
To help us to decide on our next steps,
we have done a cross-methodological
study to analyze the key issues among our
stakeholders, including key customers,
colleagues and NGOs. This helped us to
review our approach and prioritize our
issues.
As a business, we see ourselves moving
more and more towards a central place in
the (supply) chain. We strongly believe that
this position entails a wide range of respon-
sibilities for our company. We realise that
this goes beyond the sustainable catch and
aquaculture of fish. For example, we have
been focussing on the social compliance of
our suppliers in 2013 and will continue this
in 2014.
Our passion for fish, the responsibility
that we take and the strategic choices we
make are the reasons for our company’s
growth; in fact, we have gained the trust of
our partners with these policies. Customers
are paramount to Anova Seafood. From our
position in the supply chain, we set up
projects and stimulate responsible choices
and initiatives. We believe that, together
with our partners, we can create value
throughout the entire supply chain.
In 2014, the year of our 20th anniversary,
we look back with pride and look to the
future with enthusiasm. We are future-
orientated and continue to actively contrib-
ute to the availability of fish for the next
generations. And as the future changes the
chain in which we operate and the chain
itself changes the future, Anova Seafood
moves forward. We would like to thank our
partners and invite them to continue to
accompany us on our journey.
2
ess, we see ourselves moving
more towards a central place in
chain. We strongly believe that
entails a wide range of respon-
our company. We realise that
yond the sustainable catch and
of fish. For example, we have
ing on the social compliance of
s in 2013 and will continue this
ion for fish, the responsibility
e and the strategic choices we
he reasons for our company’s
act, we have gained the trust of
s with these policies. Customers
unt to Anova Seafood. From our
the supply chain, we set up
d stimulate responsible choices
ves. We believe that, together
Lia Huisman
Corporate Social Responsibility Officer
’s-Hertogenbosch, April 2014
(E: lhuisman@anovaseafood.nl)
OUR COMPANY PROFILE
Sustainable seafood sales
(in %, 1st quarter 2014)
Sustainable seafood customer groups
(in %, 1st quarter 2014)
Sustainable fish volume per region
(in %, 1st quarter 2014)
ABOUT ANOVA SEAFOOD
Anova Seafood is an international seafood
supplier of both fresh and frozen seafood.
Anova Seafood is based in the Netherlands,
with a solid customer base in Europe. We
supply a wide range of products, which we
design with the assistance of our valued
suppliers and customers. Our objective is to
provide sustainable fish to cater for
customer preferences at the best possible
prices and with the complete trust of our
consumers. It is our continuous aspiration
to do business in a responsible way.
MISSION
We are a reliable partner in tasty, responsi-
ble fresh and frozen seafood for retail,
foodservice and wholesale. We conduct our
business with passion, respect for people,
nature and with a strong focus on our
customers. From our central position in the
supply chain, we and our partners contrib-
ute to efficiency and responsibility.
Sustainable wild fish
Sustainable aquaculture
14
12
74
Retail
Fish Industry
Foodservice & Wholesale
Sustainable wild fish
Sustainable fish from aquaculture
Non-Certified
100%
North-West
Europe
Southern
Europe
Central-East
Europe
Other
0 %
76%
15% 35%
3
47
20
33
Sustainable
Non-Certified
PRODUCTPRODUCT
PEOPLEPEOPLE
ENVIRONMENTENVIRONMENT
PRODUCTPRODUCTPRODUCTPRODUCT
ENVIRONMENTENVIRONMENTENVIRONMENTENVIRONMENT
Cooperation
Cooperation
Cooperation
Cooperation
Cooperation
Responsibility
Transparency
Integrity
4
OUR CSR VALUES
RESPONSIBILITY
We feel responsible for our society, our
environment and our products. That is why
in our work, we have respect for each other,
the people around us and nature. Global
involvement and participation are impor-
tant to us.
TRANSPARENCY
We show our responsibility and integrity by
working transparently; full traceability is a
key factor in this.
INTEGRITY
We are honest and reliable towards our
partners. We are aiming for demonstrable
integrity by measuring and securing the
quality and sustainability of our products.
COOPERATION
We believe we can achieve more through
cooperation and partnerships. We recog-
nize and instigate our coordinating role in
the supply chain allowing us to create an
efficient supply chain that contributes to a
more responsible business.
1994 2003 2006 2008 2009 2012 2013 2014 2016
Anova Seafood was
founded
Introduction of
Anova’s sustainability
mission
Anova started the
sustainable artisanal
tuna fisheries project
Fishing & Living with
WWF Indonesia
- First ASC certified
pangasius on the
market
- Introduction of
MSC-certified Cod
from the Barents
Sea
Anova offers
responsible
alternatives for our
entire seafood range
PPP project between
Anova and GIZ-
Vicfish Tanzania to
certify the first small-
scale Lake Victoria
Perch fishery in
anemerging country
Naturland Wildfish
certification awarded
for Lake Victoria
Perch from Tanzania
- Successful launch of
the first MSC tuna
from Fiji
- Encouraging
external social
compliance audits
for suppliers from
emerging countries
We aim to accom-
plish 70 % responsi-
ble seafood sales in
2016 throughout the
whole of Europe
ANOVA SEAFOOD SUSTAINABILITY HISTORY
OUR PROGRESS
2013: 50% of our suppliers from emerging countries are
socially compliant.
2014: our objective is to increase this to 70%.
Progress
Progress
Progress
Continuous increase of our sustainable seafood sales.
All information is available. We will implement the new label
regulations on packaging in 2014.
Actively raising the issue of energy consumption within the
supply chain in dialogue with suppliers.
Identifying the options for smarter packaging methods and
start a dialogue on this issue with key customers.
Investing in single frozen and frozen-at-sea products and the
shortest and purest route to market.
Gaining more understanding of animal welfare practices
through research.
Actively raising the issue of using additives with our partners.
100 % of our seafood range is available in a responsible
version.
Goal of 70% sustainable fish sales was not achieved in 2013
(43%). In 2014, we are aiming for at least 60%; we have
already seen a 10% increase in the first quarter of 2014, to
53%.
Continue with‘effective change management’training for
Anova employees.
In 2013, the number of responsible suppliers on our full
product range increased and we are continuing to increase it
in 2014.
Focus on social compliant audits suppliers
Theme
Theme
Theme
Making healthy and responsible choices available to consumers
Transparent communication in accordance with new label
regulations
Energy reduction
Responsible packaging
Product quality
Animal welfare as raising issue
Reduce the use of additives
Continue to expand our sustainable seafood range
Increase sustainable seafood volumes in retailers’ranges
Company development and training
Sourcing responsible fish suppliers, both wild capture and
aquaculture
➚ On track
Status
Status
Status
➚ On track
➚ On track
❢ Challenge
❢ Challenge
➚ On track
❢ Challenge
★ New goal
BRC compliant (GSFI accepted quality management system)Food safety ✔ Goal achieved
✔ Goal achieved
➚ On track
➚ On track
➚ On track
PRODUCT
PEOPLE
ENVIRONMENT
5
People are paramount to the daily business of Anova
Seafood. First of all, our Anova Seafood team are the
corner stones of our business. Our company can only
move forward if our team leads the way. We feel we
can stimulate their development by providing them
with training and a pleasant working environment.
Secondly, we feel responsible for the people within our
supply chain. Social compliance audits in emerging
countries ensure that human rights are respected
throughout the chain. Thanks to the ‘shared value’
principle, all people within the chain will benefit.
Various projects focus on improvement of working and
living conditions in the supply chain. Finally, we also
recognize our role in society. Together with our
partners, we want to see the consumption of fish
increase. We believe we can only achieve this by
providing consumers with healthy, sustainable, high
quality seafood products.
6
PEOPLE
PEOPLE
TRANSPARENT
COMMUNICATION
Anova Seafood is transparent in our
communication towards our partners and
will continue to be. We achieve transpar-
ency by:
- The development of a new corporate
website in 2014, containing information
about our company, products and corpo-
rate responsibility activities.
- Sharing full product specifications with
our partners.
- Transparent product labelling fully in
accordance with the new law on labelling
(December 2014). The labels will inform
consumers about catch or harvesting
methods and areas, date of freezing and
the amount of added water.
EMPLOYEE DEVELOPMENT
AND EXCELLENT CORPORATE
CULTURE
Anova Seafood has a horizontal organiza-
tional structure. Good ideas from within the
organization receive full support due to our
various initiatives. We take note of talent
development, for example, by providing
‘effective change management’ training
courses. In addition, we want to create a
pleasant working environment for our
team. In 2014, we will be celebrating the
20th anniversary of our company together.
FOCUS ON SOCIAL
COMPLIANT SUPPLIERS
As an international supplier, we play a role in
improving working conditions in the supply
chain of our products. We have our own
Code of Conduct which is publicly available
on our website. Furthermore, we recom-
mend and encourage our suppliers in
emerging countries¹ to opt for independent
social audits like BSCI, ETI or SA8000. These
audits focus on the International Labour
Organization (ILO) conventions for human
rights and working conditions. In 2013, 50 %
of our suppliers from emerging countries
were audited for social compliance. Our
objective for 2014 is that 70 % of our suppli-
ers are audited for social compliance.
1
: The classification of emerging countries is based on the Human
Development Index of the United Nations and the Corruption
Perceptions Index of Transparency International
methods and areas, date of freezing and
the amount of added water.
7
PEOPLE
ADVICE AND INFORM PART-
NERS TO OFFER HEALTHY
AND RESPONSIBLE CHOICES
TO CONSUMERS
We see that our customers are becoming
more and more interested in providing
healthy and responsible choices for
consumers. We recognize our crucial role in
this and can advice and inform our partners
on this topic. Our natural seafood products
(filets, steaks and loins) make a very healthy
choice. Besides that, we have responsible
product options from well-managed
fisheries or aquaculture for 100 % of our
seafood range. We are proud to see the
continuous increase of our sustainable
seafood sales. Together with our partners,
we are successfully increasing the volume
of responsible fish in the market, including
untreated ASC pangasius.
AWARDS AND RECOMMENDATIONS FOR ANOVA SEAFOOD’S PRODUCTS
The January 2014 edition of the Swedish magazine MaBra featured Anova’s MSC tuna from
Fiji, which is available at the Swedish retailer ICA. MaBra is a leading magazine on lifestyle,
food and health. In one of their items, they test new products. They evaluated our MSC tuna
and gave it the maximum score of 5 points (‘excellent’) awarding the tuna with their title of
‘this year’s best’.
In March 2014, Anova Seafood was nominated as one of the ‘Tasty 10’: 10 food companies
from the southern region of the Netherlands which set an example in terms of corporate
responsibility. Anova was judged by the organization Switch against the seven criteria of the
ISO 26000. Later this year, a public vote and a jury will determine which of the Tasty 10 will
win the ‘Golden Spoon 2014’.
sible
aged
f our
e the
nable
ners,
ume
ding
8
©MarloesCoppes
‘For most of history, man has had to fight nature to
survive; in this century he is beginning to realise that, in
order to survive, he must protect it’ - Jean-Yves Coust-
eau. It is our responsibility to look after the environ-
ment we work in. Naturally, our main focus is on the
sustainability of fisheries and aquaculture. Overfishing
and damage to ecosystems still occurs on a global
scale. We have an initiating role in responsible sourcing
and communicate in a transparent way about catch
and aquaculture methods and areas. Anova Seafood
now has a responsible version for 100 per cent of its
seafood range. These species of fish are caught in a
responsible way thanks to methods that are less harm-
ful to ecosystems, that prevent overfishing and that
minimize unwanted bycatch. Various sustainability
certificates like ASC, MSC and Naturland guarantee
that strict conditions are met. We acknowledge that
our business has an impact on other aspects of the
environment too and we are outlining our steps to
reduce this impact.
ENVIRONMENT
9
©NorwegianSeafoodCouncil
ENVIRONMENT
10
IDENTIFYING ANIMAL
WELFARE ISSUES
Animal welfare is a raising issue in the
seafood industry. We believe that at this
stage more research on this topic is needed.
Currently, we are in a project group of the
Dutch Fish Federation, analyzing legislation
and doing research on animal welfare of
fish.
One of the issues we are already dealing
with is slaughtering the fish in animal
friendly ways. Working with Wageningen
University (WUR) and the European Union,
we have developed stun-fishing equip-
ment. This equipment ensures humane
slaughtering of fish in European aquacul-
ture. The method was implemented at our
Claresse farm in 2011 and works well.
ORIENTATE ON IMPROVED
PACKAGING
Anova Seafood launched a project to
optimize packaging and packaging flow to
reduce our environmental impact. Packag-
ing needs to be food-safe and efficient and
we are paying extra attention to lower the
pressure on the environment. We will report
on our achievements in 2015.
INCREASED EFFORT FOR
MORE RESPONSIBLE
SEAFOOD SOURCES
Anova Seafood is always looking for the
most sustainable solution for its products.
This means we initiate and accompany
projects to make fisheries more sustainable.
We believe in the strength of certification
schemes like MSC and ASC but also value
Fishery Improvement Projects (FIP) like our
Fishing & Living artisanal handline yellowfin
tuna project. We fully support this project
and are able to demonstrate and prove
progress. However, we need support from
NGOs acknowledging fish from FIPs as a
‘good choice’ in European fish guides to
make the market access for projects like this
successful.
THE IMPORTANCE OF RESPONSIBLE
SOURCING
““I consider it my most important task to
make sure that Anova Seafood supplies
products that taste good, look good and,
last but not least, feel good. The products
should inspire such trust and confidence
in the consumer that he or she will buy the
product over and over again.” – Rens
Elderkamp, Senior Sourcing Manager at
Anova Seafood.
s as a
es to
ke this
©ASC
ENVIRONMENT
11
ATTENTION FOR ENERGY
REDUCTION
Energy reduction is a complicated issue in
our industry. Energy costs still amount to a
large part of the price of fish.Yet we see that
this issue has little priority in some fisheries
and aquaculture. Anova Seafood is working
on supply chain efficiency and this includes
efficient energy use. The main issues here
are transport and fishing methods. We
encourage our partners to learn from
successful fisheries that have implemented
energy efficient operations. We are actively
raising the issue with our partners, looking
for opportunities to reduce the environ-
mental impact of our supply chain.
In our daily business at Anova Seafood,
we focus on energy reduction by using:
- Bike couriers
- Electric cars and electric car charging
station at the head office
- Only green A-label lease cars
- Promoting public transport
TRANSPARENCY ABOUT
CATCH AND AQUACULTURE
METHODS AND AREAS
When promoting sustainable seafood,
transparency about catch and aquaculture
methods and areas is very important. By
being transparent, we can guarantee the
sustainability of our products. Transparency
is secured in product specifications which
are established in conjunction with our
partners.
THE FISHING & LIVING PROJECT
After the initial set up of the Fishing &
Living project in 2008, Anova initiated the
establishment of the Indonesian based
foundation MDPI (Masyarakat Dan
Perikanan Indonesia) in 2013. This enables
us to continue and broaden our good
work within the Fishing & Living project.
“We believe that the Fishing & Living
programme is the best approach for
addressing the social and environmental
issues in artisanal fisheries and in the
archipelagic region as this approach
covers the wellbeing of the fishermen as
well as the sustainability of the fisheries." –
Aditya Suromo, Program Director at
MDPI (www.fishing-living.org).
© Norwegian Seafood Council
nted
vely
king
ron-
ood,
©MSC
Our efforts regarding people and environment
contribute to pure, responsible and high quality prod-
ucts. Anova Seafood and our partners want to see
sustainable fish consumption increase. We believe this
can only be brought about by offering the consumer
‘simply tasty’ fish of consistent high quality; products
that are tasty and pure in all their simplicity, delivered
to the consumer by the shortest and purest route
possible. Key issue remains the integrity of the fish. We
will continue to aim for premium quality and food
safety. This includes the steps we are taking in frozen-
at-sea fish. Moreover, we are setting up more projects
and investing in expanding our sustainable seafood
range. In the end, our goal is to offer consumers a
healthy, honest and responsible seafood product.
PRODUCT
12
REDUCE THE USE OF
ADDITIVES
In 2014, the use of additives in seafood
products is high on the agenda of Anova
Seafood. We are aiming to reduce the use of
additives but above all, we want to be
transparent about it. We believe that with
less salt, water and fewer additives, we can
achieve healthier, natural and good quality
products. Transparent labelling is very
important; we declare whatever is used in
the product. We establish requirements for
additives and include them in our product
specifications.
Anova Seafood supports the pangasius
project‘Your everyday fish’for the successful
and transparent future of pangasius. We
have teamed up with our suppliers to
implement strict rules for water content in
pangasius.
FOOD SAFETY AS A
PREREQUISITE
Food safety is a prerequisite for Anova
Seafood. Anova Seafood works according to
our Hazard Analysis and Critical Control
Points (HACCP). We have procedures to
monitor and secure the food safety of each
of our products. We also ask our suppliers to
show us their procedures for, and analyses
of, food safety. Our own people check
whether the products comply with the
requirements.
MSC TUNA AND COD: TWO SUCCES
STORIES
Our MSC tuna is caught in the South
Pacific Ocean near the Fiji Islands. The
fisherman use circle hooks on their
long-lines to reduce bycatch and to make
sure only fully grown tuna are caught. The
processing of the tuna on the islands
creates employment and income for the
local population. The MSC certificate
guarantees sustainability and full tracea-
bility. Since the introduction of this MSC
tuna at the European Seafood Exposition
in 2013, the product has been a major
success, success that can be attributed to
the tuna’s beautiful soft pink colour which
it retains after defrosting. Moreover, its
great pure taste and its sashimi quality
ensure that it stands out from other
products. We will be looking for more
sources to increase our MSC tuna offering
in the future.
Our fresh MSC cod is caught in coastal
fisheries in Norway. Anova Seafood
provides a daily supply to customers
throughout Europe during the season.
Accordingly, we deliver a premium quality
cod that is exceedingly fresh. The success
of our frozen MSC cod is due to the
frozen-at-sea process: the cod is filleted
and frozen on board within six hours after
catch en pre-rigor, ensuring optimal
conservation of quality and flavour. The
MSC certificate ensures responsible stock
management and fishing methods.
PRODUCT
13
ent strict rules for water content in
us.
©MSC
CONTINUE TO EXPAND THE
SUSTAINABLE SEAFOOD
RANGE
Anova Seafood has a responsible version of
its entire seafood range. Our goal for 2013
was to deliver 70% or more responsible and
sustainable fish. Despite of our efforts, this
goal was not achieved because of:
- Cultural differences regarding the impor-
tance of sustainable fish between North-
West and Southern Europe, it is difficult to
obtain an overall increase in sustainable
fish sales.
- Fresh fish counters are difficult to make
more sustainable as fish is not labelled.
We aim to accomplish 70 % responsible
seafood sales in 2016.
In line with our sustainability policy, we
stopped selling non-sustainable products,
swordfish and snapper, in 2013.
THE BEST QUALITY FOR
EVERY CUSTOMER
Quality is a basic requirement for Anova’s
products. Anova Seafood aims to supply the
quality that the customer asks for and more
than that: we deliver single frozen and
frozen-at-sea products. We offer simply
tasty seafood via the shortest and purest
route to market.
Anova Seafood and our suppliers have
BRC (British Retail Code) certifications for
our products, storage and processing. BRC
is a GSFI (Global Food Safety Initiative)
approved quality system. In 2014, an Anova
project group is to review our quality
system for all our processes to stay on top of
matters, making sure we remain fully
compliant.
PRODUCT
14
NEW IN 2014: ASC SHRIMP AND MSC
REDFISH
In 2014, Anova Seafood will introduce two
promising sustainable products. In March
2014, ASC published their sustainability
standard for farmed shrimp. Consumers
around the world will soon have the
chance to buy one of their favourite
seafood products with a clear conscience.
This year, Anova Seafood expects to have
ASC certified shrimp from one of our
valued suppliers on its way to Europe.
Redfish (Sebastes Marinus) from
Iceland is about to achieve MSC certifica-
tion. The fisheries are awarded for their
sustainable stock management and
catching methods. This beautiful,
delicious and nutritious fish will be availa-
ble in European supermarkets, proudly
bearing the MSC logo. The rich flavor of
the Redfish made it popular throughout
the world. Anova Seafood will be among
the first to introduce the MSC certified
Redfish to the market. For the latest
updates, check www.anovaseafood.com.
Sustainability
Certificate:
Claresse®isthemost
sustainably-farmed
freshwaterfish.
GlobalGAPisan
international
business-to-business
standardthatisused
tominimizethe
environmental
impacton
agriculturally
producedfood
products.
TheASCstandardsfor
aquaculturehelp
protectcommunities
andtheenvironment,
andworktoensure
theongoingviability
oftheaquaculture
industry.
TheFishing&Living
programmeisa
sustainability
programmewhich
encompassesthe
importantaspectsofa
fishery,particularly
artisanalfisheryin
SouthEastAsia.This
includessocialand
environmentalaspects.
The Naturland
Wildfish standard
encompasses the
ecological, social,
and economical
dimension of
fisheries.
The MSC standard
for wild fisheries is
based on three core
principles: healthy
fish stocks;
maintenance of the
ecosystems on
which the fishery
depends; effective
and responsible
management.
Standards:
Claresse/ Catfish Pangasius,
Shrimp
Pangasius,Tilapia,
farmed Salmon,
Shrimp (coming
soon)
Yellow fin tunaLakeVictoria
Perch
Tuna (thunnus
alalunga), Cod,
Haddock,Wild
Salmon, Hake,
Plaice, Alaska
Pollack,Yellowfin
sole, Redfish
(coming soon)
Fish species:
STAKEHOLDER COOPERATION
Anova Seafood realizes it is just one part in
the entire seafood chain. We try to do as
much as we can within our sphere of
influence to achieve responsible business.
The value chain of a company has major
influences on various social problems such
as the scarcity of raw materials, water
consumption, health and safety, working
conditions and many other issues. Anova
Seafood can only work more efficiently,
provide better products and make valuable
contributions to society by analyzing the
entire supply chain. That is why we aim for
supply chain efficiency, to strengthen the
supply chain and create shared value
throughout.
It is becoming increasingly clear that no
individual sector, whether it is a govern-
ment authority, a non-governmental
organisation (NGO) or a business, can make
sustainable differences alone; there is a
need to work collectively. Since the
inception of our sustainability strategy in
2003, Anova Seafood has been very active
in this area and will continue to do so. By
engaging openly and transparently with
our customers, suppliers, NGOs and the
scientific community, we can find
mutually-beneficial solutions. We aim to
develop sustainable, scalable solutions that
address key challenges and opportunities
through
- Our products and our markets
- Our supply chains
- Social and economic investments
- Partnerships, memberships, dialogues and
stakeholder engagements
GLOBAL SUSTAINABLE SEA-
FOOD INITIATIVE (GSSI)
Anova Seafood is member of the GSSI
(www.ourgssi.org). This is an industry-wide
initiative, bringing together leading retailers
and seafood companies, non-govern-
mental organizations (NGOs), as well as civil
society and academic stakeholders. Our
common vision is to build a shared, global
and non-competitive approach to
efficiently address sustainability issues in
the global seafood supply chain on a
long-term basis. The objectives are:
- standard, internationally agreed seafood
certification and labelling programmes;
- an international multi-stakeholder
platform for seafood sustainability;
- to increase affordability and flexibility
within the supply chain by eliminating
redundancy and improving the efficiency
of seafood certification.
15
Postal address: P.O. Box 3360 · 5203 DJ ’s-Hertogenbosch · The Netherlands
Visiting address: Hambakenwetering 15 · 5231 DD ’s-Hertogenbosch · The Netherlands
Tel: +31 (0)73 7502000 · Fax: +31 (0)73 7502001 · Mail: anova@anovaseafood.nl
Web: www.anovaseafood.com · LinkedIn: www.linkedin.com/company/anova-seafood

More Related Content

What's hot

elements_summer_2015- FINAL FINAL
elements_summer_2015- FINAL FINALelements_summer_2015- FINAL FINAL
elements_summer_2015- FINAL FINALAmanda Brown
 
Moets Coco Palm Franchise Brochure
Moets Coco Palm Franchise BrochureMoets Coco Palm Franchise Brochure
Moets Coco Palm Franchise BrochureRahil Bindra
 
Nambo Moses, Chairman, POETCom: Experiences from organic production and Paci...
 Nambo Moses, Chairman, POETCom: Experiences from organic production and Paci... Nambo Moses, Chairman, POETCom: Experiences from organic production and Paci...
Nambo Moses, Chairman, POETCom: Experiences from organic production and Paci...Brussels Briefings (brusselsbriefings.net)
 
Catermasters Brochure 2014
Catermasters Brochure 2014Catermasters Brochure 2014
Catermasters Brochure 2014Kianne Werrell
 
Natural flavors are clean label and sustainable
Natural flavors are clean label and sustainableNatural flavors are clean label and sustainable
Natural flavors are clean label and sustainableGivaudan
 
Harvard Business School Association Presentation
Harvard Business School Association PresentationHarvard Business School Association Presentation
Harvard Business School Association PresentationChris Lischewski
 
Wakkas Organics Information Brochure
Wakkas Organics Information BrochureWakkas Organics Information Brochure
Wakkas Organics Information BrochureBarry Ferrier
 
Fmi ssc meeting powerpoint oct 2013
Fmi ssc meeting powerpoint oct 2013Fmi ssc meeting powerpoint oct 2013
Fmi ssc meeting powerpoint oct 2013Jeanne von Zastrow
 
Sample business plan by angela itambo ppt
Sample  business plan by angela itambo pptSample  business plan by angela itambo ppt
Sample business plan by angela itambo pptAngela Ihunweze
 
Baker Street Bakery
Baker Street BakeryBaker Street Bakery
Baker Street BakeryRayhan Omar
 
Samoa Agritourism Policy Setting Workshop 2016: Women In Business Developmen...
Samoa Agritourism Policy Setting Workshop 2016:  Women In Business Developmen...Samoa Agritourism Policy Setting Workshop 2016:  Women In Business Developmen...
Samoa Agritourism Policy Setting Workshop 2016: Women In Business Developmen...Brussels Briefings (brusselsbriefings.net)
 

What's hot (16)

Business plan
Business planBusiness plan
Business plan
 
elements_summer_2015- FINAL FINAL
elements_summer_2015- FINAL FINALelements_summer_2015- FINAL FINAL
elements_summer_2015- FINAL FINAL
 
Moets Coco Palm Franchise Brochure
Moets Coco Palm Franchise BrochureMoets Coco Palm Franchise Brochure
Moets Coco Palm Franchise Brochure
 
Nambo Moses, Chairman, POETCom: Experiences from organic production and Paci...
 Nambo Moses, Chairman, POETCom: Experiences from organic production and Paci... Nambo Moses, Chairman, POETCom: Experiences from organic production and Paci...
Nambo Moses, Chairman, POETCom: Experiences from organic production and Paci...
 
Catering service
Catering service Catering service
Catering service
 
Success story )_fingerling COLLECTION POINTS
Success story )_fingerling COLLECTION POINTSSuccess story )_fingerling COLLECTION POINTS
Success story )_fingerling COLLECTION POINTS
 
Catermasters Brochure 2014
Catermasters Brochure 2014Catermasters Brochure 2014
Catermasters Brochure 2014
 
cafe bonjour
cafe bonjourcafe bonjour
cafe bonjour
 
Natural flavors are clean label and sustainable
Natural flavors are clean label and sustainableNatural flavors are clean label and sustainable
Natural flavors are clean label and sustainable
 
Harvard Business School Association Presentation
Harvard Business School Association PresentationHarvard Business School Association Presentation
Harvard Business School Association Presentation
 
POS Technology
POS TechnologyPOS Technology
POS Technology
 
Wakkas Organics Information Brochure
Wakkas Organics Information BrochureWakkas Organics Information Brochure
Wakkas Organics Information Brochure
 
Fmi ssc meeting powerpoint oct 2013
Fmi ssc meeting powerpoint oct 2013Fmi ssc meeting powerpoint oct 2013
Fmi ssc meeting powerpoint oct 2013
 
Sample business plan by angela itambo ppt
Sample  business plan by angela itambo pptSample  business plan by angela itambo ppt
Sample business plan by angela itambo ppt
 
Baker Street Bakery
Baker Street BakeryBaker Street Bakery
Baker Street Bakery
 
Samoa Agritourism Policy Setting Workshop 2016: Women In Business Developmen...
Samoa Agritourism Policy Setting Workshop 2016:  Women In Business Developmen...Samoa Agritourism Policy Setting Workshop 2016:  Women In Business Developmen...
Samoa Agritourism Policy Setting Workshop 2016: Women In Business Developmen...
 

Viewers also liked

Les Jours EXTRA Été 2014
Les Jours EXTRA Été 2014Les Jours EXTRA Été 2014
Les Jours EXTRA Été 2014Extra
 
souvenirs...souvenirs!!
souvenirs...souvenirs!!souvenirs...souvenirs!!
souvenirs...souvenirs!!Regine Orand
 
2 8edit-140916022926-phpapp02
2 8edit-140916022926-phpapp022 8edit-140916022926-phpapp02
2 8edit-140916022926-phpapp02Sarawut Fuekhat
 
Tarea seminario 8
Tarea seminario 8Tarea seminario 8
Tarea seminario 8miriambdiaz
 
Planning, monitoring and assessing the impact of CSR projects
Planning, monitoring and assessing the impact of CSR projectsPlanning, monitoring and assessing the impact of CSR projects
Planning, monitoring and assessing the impact of CSR projectsSantosh Pande
 
Remintrex multichannel
Remintrex multichannelRemintrex multichannel
Remintrex multichannelItai Peleg
 
Pourquoi les entreprises doivent-elles adopter la Transformation Numerique ?
Pourquoi les entreprises doivent-elles adopter la Transformation Numerique ?Pourquoi les entreprises doivent-elles adopter la Transformation Numerique ?
Pourquoi les entreprises doivent-elles adopter la Transformation Numerique ?IOMADATA
 
hf vbn.mItem248 hypothyroidie
hf vbn.mItem248 hypothyroidiehf vbn.mItem248 hypothyroidie
hf vbn.mItem248 hypothyroidieVictoria Botezatu
 
Remake esports test
Remake esports testRemake esports test
Remake esports testJarHeaD33127
 
Brochure institutionnelle Groupe Roullier
Brochure institutionnelle Groupe RoullierBrochure institutionnelle Groupe Roullier
Brochure institutionnelle Groupe RoullierGroupe Roullier
 
PowerPoint-example01-Brainwashed
PowerPoint-example01-BrainwashedPowerPoint-example01-Brainwashed
PowerPoint-example01-BrainwashedEdithce Zambrano
 

Viewers also liked (20)

CSR Report
CSR ReportCSR Report
CSR Report
 
Les Jours EXTRA Été 2014
Les Jours EXTRA Été 2014Les Jours EXTRA Été 2014
Les Jours EXTRA Été 2014
 
Ks ghve dxwbfb
Ks ghve dxwbfbKs ghve dxwbfb
Ks ghve dxwbfb
 
Catalogue praeventio avril 2014
Catalogue praeventio avril 2014Catalogue praeventio avril 2014
Catalogue praeventio avril 2014
 
souvenirs...souvenirs!!
souvenirs...souvenirs!!souvenirs...souvenirs!!
souvenirs...souvenirs!!
 
Ks ghve dxwbfb
Ks ghve dxwbfbKs ghve dxwbfb
Ks ghve dxwbfb
 
โครงงานสติ
โครงงานสติโครงงานสติ
โครงงานสติ
 
CLAMP
CLAMPCLAMP
CLAMP
 
Ks ghve dxwbfb
Ks ghve dxwbfbKs ghve dxwbfb
Ks ghve dxwbfb
 
2 8edit-140916022926-phpapp02
2 8edit-140916022926-phpapp022 8edit-140916022926-phpapp02
2 8edit-140916022926-phpapp02
 
Tarea seminario 8
Tarea seminario 8Tarea seminario 8
Tarea seminario 8
 
Seminario 8 est
Seminario 8 estSeminario 8 est
Seminario 8 est
 
Planning, monitoring and assessing the impact of CSR projects
Planning, monitoring and assessing the impact of CSR projectsPlanning, monitoring and assessing the impact of CSR projects
Planning, monitoring and assessing the impact of CSR projects
 
Remintrex multichannel
Remintrex multichannelRemintrex multichannel
Remintrex multichannel
 
Pourquoi les entreprises doivent-elles adopter la Transformation Numerique ?
Pourquoi les entreprises doivent-elles adopter la Transformation Numerique ?Pourquoi les entreprises doivent-elles adopter la Transformation Numerique ?
Pourquoi les entreprises doivent-elles adopter la Transformation Numerique ?
 
Lecture 1 mis
Lecture 1  misLecture 1  mis
Lecture 1 mis
 
hf vbn.mItem248 hypothyroidie
hf vbn.mItem248 hypothyroidiehf vbn.mItem248 hypothyroidie
hf vbn.mItem248 hypothyroidie
 
Remake esports test
Remake esports testRemake esports test
Remake esports test
 
Brochure institutionnelle Groupe Roullier
Brochure institutionnelle Groupe RoullierBrochure institutionnelle Groupe Roullier
Brochure institutionnelle Groupe Roullier
 
PowerPoint-example01-Brainwashed
PowerPoint-example01-BrainwashedPowerPoint-example01-Brainwashed
PowerPoint-example01-Brainwashed
 

Similar to CSR Report 2014 digital

Carlsberg UK Sustainability Report 2015
Carlsberg UK Sustainability Report 2015Carlsberg UK Sustainability Report 2015
Carlsberg UK Sustainability Report 2015Philip M Thompson MILT
 
2021 Mondelez Snacking Made Right ESG Report (1).pdf
2021 Mondelez Snacking Made Right ESG Report (1).pdf2021 Mondelez Snacking Made Right ESG Report (1).pdf
2021 Mondelez Snacking Made Right ESG Report (1).pdfJuanVictorSeminario
 
Creating Shared Value and meeting our commitments
Creating Shared Value and meeting our commitmentsCreating Shared Value and meeting our commitments
Creating Shared Value and meeting our commitmentsNestlé SA
 
SAN044-AR-2015-WEB_spreads (1)
SAN044-AR-2015-WEB_spreads (1)SAN044-AR-2015-WEB_spreads (1)
SAN044-AR-2015-WEB_spreads (1)Gaia Church
 
Sustainability-report-2014
Sustainability-report-2014Sustainability-report-2014
Sustainability-report-2014Sherrie Xu
 
A Sense of Tomorrow: Our approach to Sustainability, Sustainable Foods Summit...
A Sense of Tomorrow: Our approach to Sustainability, Sustainable Foods Summit...A Sense of Tomorrow: Our approach to Sustainability, Sustainable Foods Summit...
A Sense of Tomorrow: Our approach to Sustainability, Sustainable Foods Summit...Givaudan
 
1AQUA ADVENTURE%20FARM.pdf.pdf For jhabi
1AQUA ADVENTURE%20FARM.pdf.pdf For jhabi1AQUA ADVENTURE%20FARM.pdf.pdf For jhabi
1AQUA ADVENTURE%20FARM.pdf.pdf For jhabiisaiahamenya22
 
Unilever: raportul de sustenabilitate corespunzator anului 2014
Unilever: raportul de sustenabilitate corespunzator anului 2014 Unilever: raportul de sustenabilitate corespunzator anului 2014
Unilever: raportul de sustenabilitate corespunzator anului 2014 responsabilitate_sociala
 
Compare a local brand with an international brand in similar product
Compare a local brand with an international brand in similar productCompare a local brand with an international brand in similar product
Compare a local brand with an international brand in similar productMd.Belal Uddin
 
The FreshFruit Company Story Presentation (1).pptx
The FreshFruit Company Story Presentation (1).pptxThe FreshFruit Company Story Presentation (1).pptx
The FreshFruit Company Story Presentation (1).pptxchinmoy11221
 
pg18-19_ASC_Market Insight
pg18-19_ASC_Market Insightpg18-19_ASC_Market Insight
pg18-19_ASC_Market InsightDonna Richardson
 
Startco Group (Pty) Ltd. Company Profile
Startco Group (Pty) Ltd. Company ProfileStartco Group (Pty) Ltd. Company Profile
Startco Group (Pty) Ltd. Company ProfileJonathan Dean Sanders
 
Sustainability report 2014
Sustainability report 2014Sustainability report 2014
Sustainability report 2014Ron Wezel
 
Neighboring Food Co-op Association Annual Meeting 2014
Neighboring Food Co-op Association Annual Meeting 2014 Neighboring Food Co-op Association Annual Meeting 2014
Neighboring Food Co-op Association Annual Meeting 2014 NFCACoops
 
Ready, Steady, Green! - Corporate Engagment Awards Winner 2015
Ready, Steady, Green! - Corporate Engagment Awards Winner 2015Ready, Steady, Green! - Corporate Engagment Awards Winner 2015
Ready, Steady, Green! - Corporate Engagment Awards Winner 2015Communicate Magazine
 
Sustainability Update Final
Sustainability Update FinalSustainability Update Final
Sustainability Update FinalHoward Gray
 
Internship report PepsiCo Distribution
Internship report PepsiCo DistributionInternship report PepsiCo Distribution
Internship report PepsiCo DistributionShanmuga Priyan
 

Similar to CSR Report 2014 digital (20)

Carlsberg UK Sustainability Report 2015
Carlsberg UK Sustainability Report 2015Carlsberg UK Sustainability Report 2015
Carlsberg UK Sustainability Report 2015
 
2021 Mondelez Snacking Made Right ESG Report (1).pdf
2021 Mondelez Snacking Made Right ESG Report (1).pdf2021 Mondelez Snacking Made Right ESG Report (1).pdf
2021 Mondelez Snacking Made Right ESG Report (1).pdf
 
Creating Shared Value and meeting our commitments
Creating Shared Value and meeting our commitmentsCreating Shared Value and meeting our commitments
Creating Shared Value and meeting our commitments
 
SAN044-AR-2015-WEB_spreads (1)
SAN044-AR-2015-WEB_spreads (1)SAN044-AR-2015-WEB_spreads (1)
SAN044-AR-2015-WEB_spreads (1)
 
Sustainability-report-2014
Sustainability-report-2014Sustainability-report-2014
Sustainability-report-2014
 
A Sense of Tomorrow: Our approach to Sustainability, Sustainable Foods Summit...
A Sense of Tomorrow: Our approach to Sustainability, Sustainable Foods Summit...A Sense of Tomorrow: Our approach to Sustainability, Sustainable Foods Summit...
A Sense of Tomorrow: Our approach to Sustainability, Sustainable Foods Summit...
 
1AQUA ADVENTURE%20FARM.pdf.pdf For jhabi
1AQUA ADVENTURE%20FARM.pdf.pdf For jhabi1AQUA ADVENTURE%20FARM.pdf.pdf For jhabi
1AQUA ADVENTURE%20FARM.pdf.pdf For jhabi
 
Unilever: raportul de sustenabilitate corespunzator anului 2014
Unilever: raportul de sustenabilitate corespunzator anului 2014 Unilever: raportul de sustenabilitate corespunzator anului 2014
Unilever: raportul de sustenabilitate corespunzator anului 2014
 
Compare a local brand with an international brand in similar product
Compare a local brand with an international brand in similar productCompare a local brand with an international brand in similar product
Compare a local brand with an international brand in similar product
 
The FreshFruit Company Story Presentation (1).pptx
The FreshFruit Company Story Presentation (1).pptxThe FreshFruit Company Story Presentation (1).pptx
The FreshFruit Company Story Presentation (1).pptx
 
pg18-19_ASC_Market Insight
pg18-19_ASC_Market Insightpg18-19_ASC_Market Insight
pg18-19_ASC_Market Insight
 
SINGAPORE GARDENS BY THE BAY Annual Report2014_071014_compressed version_v6.pdf
SINGAPORE GARDENS BY THE BAY Annual Report2014_071014_compressed version_v6.pdfSINGAPORE GARDENS BY THE BAY Annual Report2014_071014_compressed version_v6.pdf
SINGAPORE GARDENS BY THE BAY Annual Report2014_071014_compressed version_v6.pdf
 
Amcor_2015_GRI_Report
Amcor_2015_GRI_ReportAmcor_2015_GRI_Report
Amcor_2015_GRI_Report
 
Startco Group (Pty) Ltd. Company Profile
Startco Group (Pty) Ltd. Company ProfileStartco Group (Pty) Ltd. Company Profile
Startco Group (Pty) Ltd. Company Profile
 
Sustainability report 2014
Sustainability report 2014Sustainability report 2014
Sustainability report 2014
 
Neighboring Food Co-op Association Annual Meeting 2014
Neighboring Food Co-op Association Annual Meeting 2014 Neighboring Food Co-op Association Annual Meeting 2014
Neighboring Food Co-op Association Annual Meeting 2014
 
Ready, Steady, Green! - Corporate Engagment Awards Winner 2015
Ready, Steady, Green! - Corporate Engagment Awards Winner 2015Ready, Steady, Green! - Corporate Engagment Awards Winner 2015
Ready, Steady, Green! - Corporate Engagment Awards Winner 2015
 
Sustainability Update Final
Sustainability Update FinalSustainability Update Final
Sustainability Update Final
 
Loreal sbwa
Loreal sbwaLoreal sbwa
Loreal sbwa
 
Internship report PepsiCo Distribution
Internship report PepsiCo DistributionInternship report PepsiCo Distribution
Internship report PepsiCo Distribution
 

CSR Report 2014 digital

  • 2. PREFACE The only constant in life is change. As the world around us moves forward, so does Anova Seafood. The Corporate Responsibil- ity Review 2014 presented here reveals our progression. It is our fifth annual report, though now it has a new name and a new look. This year, Anova Seafood is moving on from CSR 1.0 to CSR 2.0 and building on our sustainable foundations, we are assuming a wide range of responsibilities within our sphere of influence. Accordingly, we are delighted to present our Corporate Respon- sibility goals, achievements and challenges for 2014 to you. In 2003, Anova Seafood started our sustainability mission. In the eleven years that have passed since then, we have proved that sustainable seafood is success- ful. We are proud to inform you that our entire seafood range is available in a responsible version and that the volume of sustainable products is still growing. Conse- quently, we are ready to take our responsi- bility policy to the next level. To help us to decide on our next steps, we have done a cross-methodological study to analyze the key issues among our stakeholders, including key customers, colleagues and NGOs. This helped us to review our approach and prioritize our issues. As a business, we see ourselves moving more and more towards a central place in the (supply) chain. We strongly believe that this position entails a wide range of respon- sibilities for our company. We realise that this goes beyond the sustainable catch and aquaculture of fish. For example, we have been focussing on the social compliance of our suppliers in 2013 and will continue this in 2014. Our passion for fish, the responsibility that we take and the strategic choices we make are the reasons for our company’s growth; in fact, we have gained the trust of our partners with these policies. Customers are paramount to Anova Seafood. From our position in the supply chain, we set up projects and stimulate responsible choices and initiatives. We believe that, together with our partners, we can create value throughout the entire supply chain. In 2014, the year of our 20th anniversary, we look back with pride and look to the future with enthusiasm. We are future- orientated and continue to actively contrib- ute to the availability of fish for the next generations. And as the future changes the chain in which we operate and the chain itself changes the future, Anova Seafood moves forward. We would like to thank our partners and invite them to continue to accompany us on our journey. 2 ess, we see ourselves moving more towards a central place in chain. We strongly believe that entails a wide range of respon- our company. We realise that yond the sustainable catch and of fish. For example, we have ing on the social compliance of s in 2013 and will continue this ion for fish, the responsibility e and the strategic choices we he reasons for our company’s act, we have gained the trust of s with these policies. Customers unt to Anova Seafood. From our the supply chain, we set up d stimulate responsible choices ves. We believe that, together Lia Huisman Corporate Social Responsibility Officer ’s-Hertogenbosch, April 2014 (E: lhuisman@anovaseafood.nl)
  • 3. OUR COMPANY PROFILE Sustainable seafood sales (in %, 1st quarter 2014) Sustainable seafood customer groups (in %, 1st quarter 2014) Sustainable fish volume per region (in %, 1st quarter 2014) ABOUT ANOVA SEAFOOD Anova Seafood is an international seafood supplier of both fresh and frozen seafood. Anova Seafood is based in the Netherlands, with a solid customer base in Europe. We supply a wide range of products, which we design with the assistance of our valued suppliers and customers. Our objective is to provide sustainable fish to cater for customer preferences at the best possible prices and with the complete trust of our consumers. It is our continuous aspiration to do business in a responsible way. MISSION We are a reliable partner in tasty, responsi- ble fresh and frozen seafood for retail, foodservice and wholesale. We conduct our business with passion, respect for people, nature and with a strong focus on our customers. From our central position in the supply chain, we and our partners contrib- ute to efficiency and responsibility. Sustainable wild fish Sustainable aquaculture 14 12 74 Retail Fish Industry Foodservice & Wholesale Sustainable wild fish Sustainable fish from aquaculture Non-Certified 100% North-West Europe Southern Europe Central-East Europe Other 0 % 76% 15% 35% 3 47 20 33 Sustainable Non-Certified
  • 4. PRODUCTPRODUCT PEOPLEPEOPLE ENVIRONMENTENVIRONMENT PRODUCTPRODUCTPRODUCTPRODUCT ENVIRONMENTENVIRONMENTENVIRONMENTENVIRONMENT Cooperation Cooperation Cooperation Cooperation Cooperation Responsibility Transparency Integrity 4 OUR CSR VALUES RESPONSIBILITY We feel responsible for our society, our environment and our products. That is why in our work, we have respect for each other, the people around us and nature. Global involvement and participation are impor- tant to us. TRANSPARENCY We show our responsibility and integrity by working transparently; full traceability is a key factor in this. INTEGRITY We are honest and reliable towards our partners. We are aiming for demonstrable integrity by measuring and securing the quality and sustainability of our products. COOPERATION We believe we can achieve more through cooperation and partnerships. We recog- nize and instigate our coordinating role in the supply chain allowing us to create an efficient supply chain that contributes to a more responsible business. 1994 2003 2006 2008 2009 2012 2013 2014 2016 Anova Seafood was founded Introduction of Anova’s sustainability mission Anova started the sustainable artisanal tuna fisheries project Fishing & Living with WWF Indonesia - First ASC certified pangasius on the market - Introduction of MSC-certified Cod from the Barents Sea Anova offers responsible alternatives for our entire seafood range PPP project between Anova and GIZ- Vicfish Tanzania to certify the first small- scale Lake Victoria Perch fishery in anemerging country Naturland Wildfish certification awarded for Lake Victoria Perch from Tanzania - Successful launch of the first MSC tuna from Fiji - Encouraging external social compliance audits for suppliers from emerging countries We aim to accom- plish 70 % responsi- ble seafood sales in 2016 throughout the whole of Europe ANOVA SEAFOOD SUSTAINABILITY HISTORY
  • 5. OUR PROGRESS 2013: 50% of our suppliers from emerging countries are socially compliant. 2014: our objective is to increase this to 70%. Progress Progress Progress Continuous increase of our sustainable seafood sales. All information is available. We will implement the new label regulations on packaging in 2014. Actively raising the issue of energy consumption within the supply chain in dialogue with suppliers. Identifying the options for smarter packaging methods and start a dialogue on this issue with key customers. Investing in single frozen and frozen-at-sea products and the shortest and purest route to market. Gaining more understanding of animal welfare practices through research. Actively raising the issue of using additives with our partners. 100 % of our seafood range is available in a responsible version. Goal of 70% sustainable fish sales was not achieved in 2013 (43%). In 2014, we are aiming for at least 60%; we have already seen a 10% increase in the first quarter of 2014, to 53%. Continue with‘effective change management’training for Anova employees. In 2013, the number of responsible suppliers on our full product range increased and we are continuing to increase it in 2014. Focus on social compliant audits suppliers Theme Theme Theme Making healthy and responsible choices available to consumers Transparent communication in accordance with new label regulations Energy reduction Responsible packaging Product quality Animal welfare as raising issue Reduce the use of additives Continue to expand our sustainable seafood range Increase sustainable seafood volumes in retailers’ranges Company development and training Sourcing responsible fish suppliers, both wild capture and aquaculture ➚ On track Status Status Status ➚ On track ➚ On track ❢ Challenge ❢ Challenge ➚ On track ❢ Challenge ★ New goal BRC compliant (GSFI accepted quality management system)Food safety ✔ Goal achieved ✔ Goal achieved ➚ On track ➚ On track ➚ On track PRODUCT PEOPLE ENVIRONMENT 5
  • 6. People are paramount to the daily business of Anova Seafood. First of all, our Anova Seafood team are the corner stones of our business. Our company can only move forward if our team leads the way. We feel we can stimulate their development by providing them with training and a pleasant working environment. Secondly, we feel responsible for the people within our supply chain. Social compliance audits in emerging countries ensure that human rights are respected throughout the chain. Thanks to the ‘shared value’ principle, all people within the chain will benefit. Various projects focus on improvement of working and living conditions in the supply chain. Finally, we also recognize our role in society. Together with our partners, we want to see the consumption of fish increase. We believe we can only achieve this by providing consumers with healthy, sustainable, high quality seafood products. 6 PEOPLE
  • 7. PEOPLE TRANSPARENT COMMUNICATION Anova Seafood is transparent in our communication towards our partners and will continue to be. We achieve transpar- ency by: - The development of a new corporate website in 2014, containing information about our company, products and corpo- rate responsibility activities. - Sharing full product specifications with our partners. - Transparent product labelling fully in accordance with the new law on labelling (December 2014). The labels will inform consumers about catch or harvesting methods and areas, date of freezing and the amount of added water. EMPLOYEE DEVELOPMENT AND EXCELLENT CORPORATE CULTURE Anova Seafood has a horizontal organiza- tional structure. Good ideas from within the organization receive full support due to our various initiatives. We take note of talent development, for example, by providing ‘effective change management’ training courses. In addition, we want to create a pleasant working environment for our team. In 2014, we will be celebrating the 20th anniversary of our company together. FOCUS ON SOCIAL COMPLIANT SUPPLIERS As an international supplier, we play a role in improving working conditions in the supply chain of our products. We have our own Code of Conduct which is publicly available on our website. Furthermore, we recom- mend and encourage our suppliers in emerging countries¹ to opt for independent social audits like BSCI, ETI or SA8000. These audits focus on the International Labour Organization (ILO) conventions for human rights and working conditions. In 2013, 50 % of our suppliers from emerging countries were audited for social compliance. Our objective for 2014 is that 70 % of our suppli- ers are audited for social compliance. 1 : The classification of emerging countries is based on the Human Development Index of the United Nations and the Corruption Perceptions Index of Transparency International methods and areas, date of freezing and the amount of added water. 7
  • 8. PEOPLE ADVICE AND INFORM PART- NERS TO OFFER HEALTHY AND RESPONSIBLE CHOICES TO CONSUMERS We see that our customers are becoming more and more interested in providing healthy and responsible choices for consumers. We recognize our crucial role in this and can advice and inform our partners on this topic. Our natural seafood products (filets, steaks and loins) make a very healthy choice. Besides that, we have responsible product options from well-managed fisheries or aquaculture for 100 % of our seafood range. We are proud to see the continuous increase of our sustainable seafood sales. Together with our partners, we are successfully increasing the volume of responsible fish in the market, including untreated ASC pangasius. AWARDS AND RECOMMENDATIONS FOR ANOVA SEAFOOD’S PRODUCTS The January 2014 edition of the Swedish magazine MaBra featured Anova’s MSC tuna from Fiji, which is available at the Swedish retailer ICA. MaBra is a leading magazine on lifestyle, food and health. In one of their items, they test new products. They evaluated our MSC tuna and gave it the maximum score of 5 points (‘excellent’) awarding the tuna with their title of ‘this year’s best’. In March 2014, Anova Seafood was nominated as one of the ‘Tasty 10’: 10 food companies from the southern region of the Netherlands which set an example in terms of corporate responsibility. Anova was judged by the organization Switch against the seven criteria of the ISO 26000. Later this year, a public vote and a jury will determine which of the Tasty 10 will win the ‘Golden Spoon 2014’. sible aged f our e the nable ners, ume ding 8 ©MarloesCoppes
  • 9. ‘For most of history, man has had to fight nature to survive; in this century he is beginning to realise that, in order to survive, he must protect it’ - Jean-Yves Coust- eau. It is our responsibility to look after the environ- ment we work in. Naturally, our main focus is on the sustainability of fisheries and aquaculture. Overfishing and damage to ecosystems still occurs on a global scale. We have an initiating role in responsible sourcing and communicate in a transparent way about catch and aquaculture methods and areas. Anova Seafood now has a responsible version for 100 per cent of its seafood range. These species of fish are caught in a responsible way thanks to methods that are less harm- ful to ecosystems, that prevent overfishing and that minimize unwanted bycatch. Various sustainability certificates like ASC, MSC and Naturland guarantee that strict conditions are met. We acknowledge that our business has an impact on other aspects of the environment too and we are outlining our steps to reduce this impact. ENVIRONMENT 9 ©NorwegianSeafoodCouncil
  • 10. ENVIRONMENT 10 IDENTIFYING ANIMAL WELFARE ISSUES Animal welfare is a raising issue in the seafood industry. We believe that at this stage more research on this topic is needed. Currently, we are in a project group of the Dutch Fish Federation, analyzing legislation and doing research on animal welfare of fish. One of the issues we are already dealing with is slaughtering the fish in animal friendly ways. Working with Wageningen University (WUR) and the European Union, we have developed stun-fishing equip- ment. This equipment ensures humane slaughtering of fish in European aquacul- ture. The method was implemented at our Claresse farm in 2011 and works well. ORIENTATE ON IMPROVED PACKAGING Anova Seafood launched a project to optimize packaging and packaging flow to reduce our environmental impact. Packag- ing needs to be food-safe and efficient and we are paying extra attention to lower the pressure on the environment. We will report on our achievements in 2015. INCREASED EFFORT FOR MORE RESPONSIBLE SEAFOOD SOURCES Anova Seafood is always looking for the most sustainable solution for its products. This means we initiate and accompany projects to make fisheries more sustainable. We believe in the strength of certification schemes like MSC and ASC but also value Fishery Improvement Projects (FIP) like our Fishing & Living artisanal handline yellowfin tuna project. We fully support this project and are able to demonstrate and prove progress. However, we need support from NGOs acknowledging fish from FIPs as a ‘good choice’ in European fish guides to make the market access for projects like this successful. THE IMPORTANCE OF RESPONSIBLE SOURCING ““I consider it my most important task to make sure that Anova Seafood supplies products that taste good, look good and, last but not least, feel good. The products should inspire such trust and confidence in the consumer that he or she will buy the product over and over again.” – Rens Elderkamp, Senior Sourcing Manager at Anova Seafood. s as a es to ke this ©ASC
  • 11. ENVIRONMENT 11 ATTENTION FOR ENERGY REDUCTION Energy reduction is a complicated issue in our industry. Energy costs still amount to a large part of the price of fish.Yet we see that this issue has little priority in some fisheries and aquaculture. Anova Seafood is working on supply chain efficiency and this includes efficient energy use. The main issues here are transport and fishing methods. We encourage our partners to learn from successful fisheries that have implemented energy efficient operations. We are actively raising the issue with our partners, looking for opportunities to reduce the environ- mental impact of our supply chain. In our daily business at Anova Seafood, we focus on energy reduction by using: - Bike couriers - Electric cars and electric car charging station at the head office - Only green A-label lease cars - Promoting public transport TRANSPARENCY ABOUT CATCH AND AQUACULTURE METHODS AND AREAS When promoting sustainable seafood, transparency about catch and aquaculture methods and areas is very important. By being transparent, we can guarantee the sustainability of our products. Transparency is secured in product specifications which are established in conjunction with our partners. THE FISHING & LIVING PROJECT After the initial set up of the Fishing & Living project in 2008, Anova initiated the establishment of the Indonesian based foundation MDPI (Masyarakat Dan Perikanan Indonesia) in 2013. This enables us to continue and broaden our good work within the Fishing & Living project. “We believe that the Fishing & Living programme is the best approach for addressing the social and environmental issues in artisanal fisheries and in the archipelagic region as this approach covers the wellbeing of the fishermen as well as the sustainability of the fisheries." – Aditya Suromo, Program Director at MDPI (www.fishing-living.org). © Norwegian Seafood Council nted vely king ron- ood, ©MSC
  • 12. Our efforts regarding people and environment contribute to pure, responsible and high quality prod- ucts. Anova Seafood and our partners want to see sustainable fish consumption increase. We believe this can only be brought about by offering the consumer ‘simply tasty’ fish of consistent high quality; products that are tasty and pure in all their simplicity, delivered to the consumer by the shortest and purest route possible. Key issue remains the integrity of the fish. We will continue to aim for premium quality and food safety. This includes the steps we are taking in frozen- at-sea fish. Moreover, we are setting up more projects and investing in expanding our sustainable seafood range. In the end, our goal is to offer consumers a healthy, honest and responsible seafood product. PRODUCT 12
  • 13. REDUCE THE USE OF ADDITIVES In 2014, the use of additives in seafood products is high on the agenda of Anova Seafood. We are aiming to reduce the use of additives but above all, we want to be transparent about it. We believe that with less salt, water and fewer additives, we can achieve healthier, natural and good quality products. Transparent labelling is very important; we declare whatever is used in the product. We establish requirements for additives and include them in our product specifications. Anova Seafood supports the pangasius project‘Your everyday fish’for the successful and transparent future of pangasius. We have teamed up with our suppliers to implement strict rules for water content in pangasius. FOOD SAFETY AS A PREREQUISITE Food safety is a prerequisite for Anova Seafood. Anova Seafood works according to our Hazard Analysis and Critical Control Points (HACCP). We have procedures to monitor and secure the food safety of each of our products. We also ask our suppliers to show us their procedures for, and analyses of, food safety. Our own people check whether the products comply with the requirements. MSC TUNA AND COD: TWO SUCCES STORIES Our MSC tuna is caught in the South Pacific Ocean near the Fiji Islands. The fisherman use circle hooks on their long-lines to reduce bycatch and to make sure only fully grown tuna are caught. The processing of the tuna on the islands creates employment and income for the local population. The MSC certificate guarantees sustainability and full tracea- bility. Since the introduction of this MSC tuna at the European Seafood Exposition in 2013, the product has been a major success, success that can be attributed to the tuna’s beautiful soft pink colour which it retains after defrosting. Moreover, its great pure taste and its sashimi quality ensure that it stands out from other products. We will be looking for more sources to increase our MSC tuna offering in the future. Our fresh MSC cod is caught in coastal fisheries in Norway. Anova Seafood provides a daily supply to customers throughout Europe during the season. Accordingly, we deliver a premium quality cod that is exceedingly fresh. The success of our frozen MSC cod is due to the frozen-at-sea process: the cod is filleted and frozen on board within six hours after catch en pre-rigor, ensuring optimal conservation of quality and flavour. The MSC certificate ensures responsible stock management and fishing methods. PRODUCT 13 ent strict rules for water content in us. ©MSC
  • 14. CONTINUE TO EXPAND THE SUSTAINABLE SEAFOOD RANGE Anova Seafood has a responsible version of its entire seafood range. Our goal for 2013 was to deliver 70% or more responsible and sustainable fish. Despite of our efforts, this goal was not achieved because of: - Cultural differences regarding the impor- tance of sustainable fish between North- West and Southern Europe, it is difficult to obtain an overall increase in sustainable fish sales. - Fresh fish counters are difficult to make more sustainable as fish is not labelled. We aim to accomplish 70 % responsible seafood sales in 2016. In line with our sustainability policy, we stopped selling non-sustainable products, swordfish and snapper, in 2013. THE BEST QUALITY FOR EVERY CUSTOMER Quality is a basic requirement for Anova’s products. Anova Seafood aims to supply the quality that the customer asks for and more than that: we deliver single frozen and frozen-at-sea products. We offer simply tasty seafood via the shortest and purest route to market. Anova Seafood and our suppliers have BRC (British Retail Code) certifications for our products, storage and processing. BRC is a GSFI (Global Food Safety Initiative) approved quality system. In 2014, an Anova project group is to review our quality system for all our processes to stay on top of matters, making sure we remain fully compliant. PRODUCT 14 NEW IN 2014: ASC SHRIMP AND MSC REDFISH In 2014, Anova Seafood will introduce two promising sustainable products. In March 2014, ASC published their sustainability standard for farmed shrimp. Consumers around the world will soon have the chance to buy one of their favourite seafood products with a clear conscience. This year, Anova Seafood expects to have ASC certified shrimp from one of our valued suppliers on its way to Europe. Redfish (Sebastes Marinus) from Iceland is about to achieve MSC certifica- tion. The fisheries are awarded for their sustainable stock management and catching methods. This beautiful, delicious and nutritious fish will be availa- ble in European supermarkets, proudly bearing the MSC logo. The rich flavor of the Redfish made it popular throughout the world. Anova Seafood will be among the first to introduce the MSC certified Redfish to the market. For the latest updates, check www.anovaseafood.com. Sustainability Certificate: Claresse®isthemost sustainably-farmed freshwaterfish. GlobalGAPisan international business-to-business standardthatisused tominimizethe environmental impacton agriculturally producedfood products. TheASCstandardsfor aquaculturehelp protectcommunities andtheenvironment, andworktoensure theongoingviability oftheaquaculture industry. TheFishing&Living programmeisa sustainability programmewhich encompassesthe importantaspectsofa fishery,particularly artisanalfisheryin SouthEastAsia.This includessocialand environmentalaspects. The Naturland Wildfish standard encompasses the ecological, social, and economical dimension of fisheries. The MSC standard for wild fisheries is based on three core principles: healthy fish stocks; maintenance of the ecosystems on which the fishery depends; effective and responsible management. Standards: Claresse/ Catfish Pangasius, Shrimp Pangasius,Tilapia, farmed Salmon, Shrimp (coming soon) Yellow fin tunaLakeVictoria Perch Tuna (thunnus alalunga), Cod, Haddock,Wild Salmon, Hake, Plaice, Alaska Pollack,Yellowfin sole, Redfish (coming soon) Fish species:
  • 15. STAKEHOLDER COOPERATION Anova Seafood realizes it is just one part in the entire seafood chain. We try to do as much as we can within our sphere of influence to achieve responsible business. The value chain of a company has major influences on various social problems such as the scarcity of raw materials, water consumption, health and safety, working conditions and many other issues. Anova Seafood can only work more efficiently, provide better products and make valuable contributions to society by analyzing the entire supply chain. That is why we aim for supply chain efficiency, to strengthen the supply chain and create shared value throughout. It is becoming increasingly clear that no individual sector, whether it is a govern- ment authority, a non-governmental organisation (NGO) or a business, can make sustainable differences alone; there is a need to work collectively. Since the inception of our sustainability strategy in 2003, Anova Seafood has been very active in this area and will continue to do so. By engaging openly and transparently with our customers, suppliers, NGOs and the scientific community, we can find mutually-beneficial solutions. We aim to develop sustainable, scalable solutions that address key challenges and opportunities through - Our products and our markets - Our supply chains - Social and economic investments - Partnerships, memberships, dialogues and stakeholder engagements GLOBAL SUSTAINABLE SEA- FOOD INITIATIVE (GSSI) Anova Seafood is member of the GSSI (www.ourgssi.org). This is an industry-wide initiative, bringing together leading retailers and seafood companies, non-govern- mental organizations (NGOs), as well as civil society and academic stakeholders. Our common vision is to build a shared, global and non-competitive approach to efficiently address sustainability issues in the global seafood supply chain on a long-term basis. The objectives are: - standard, internationally agreed seafood certification and labelling programmes; - an international multi-stakeholder platform for seafood sustainability; - to increase affordability and flexibility within the supply chain by eliminating redundancy and improving the efficiency of seafood certification. 15
  • 16. Postal address: P.O. Box 3360 · 5203 DJ ’s-Hertogenbosch · The Netherlands Visiting address: Hambakenwetering 15 · 5231 DD ’s-Hertogenbosch · The Netherlands Tel: +31 (0)73 7502000 · Fax: +31 (0)73 7502001 · Mail: anova@anovaseafood.nl Web: www.anovaseafood.com · LinkedIn: www.linkedin.com/company/anova-seafood