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Nodal Points ,[object Object],[object Object],[object Object]
This talk is structured around 3 key concepts: 1. Social objects 2. Social peripheral vision 3. Nodal points
Mark Sigal: “ There has to be more to the Web 2.0 story than accessorizing my Facebook page with one-dimensional pseudo applications”
“ Create a Facebook application like Top Friends, which has almost 3 million active users, and you could be into some serious Internet dough.”
“ tendency for individual applications to grow very quickly within the first few weeks, and then to plateau in growth after a few weeks”
 
Social network theory is good at representing links between people - But it doesn’t explain what connects those particular people and not others
Another tradition of theorizing offers an explanation of why so many YASNS ultimately fail Pierre Bourdieu Sociologist 1930-2002 Yrjö Engeström Activity theorist 1948- Bruno Latour Actor-network theorist 1947- Karin Knorr-Cetina Sociologist 1944- Lev Vygotsky Psychologist 1896-1934
People don’t just connect to each other They connect through a shared object
From John Thackara: “In the Bubble. Designing in a Complex World.” Used with permission.
From John Thackara: “In the Bubble. Designing in a Complex World.” Used with permission.
Good web services allow people to create social objects that add value
Flickr  did it to photos Del.icio.us  did it to bookmarks YouTube  did it to video
New objects -> new value
Mobile devices make it possible to capture slices of reality that people couldn’t capture before
Camera phones ->  photos
Text messages ->  status updates
Video phones ->  live streams and video comments
2.0
GPS & cell ID ->  places
Bluetooth ->  people you’ve met
Barcodes/RFIDs ->  physical objects
Objects are interesting as such
 
Yet it’s even more interesting what other people say about an object and what they do with it
 
Define your  verbs
(verb) Adam Photo Blog post Video Event Music track Place Favorited Commented Rated Posted Played Visited A B X
Actions  (Alexei N. Leontiev) Speech acts  (John R. Searle) Communicative acts  (Jürgen Habermas) Utterances  (Conversation Analysis)
Actions leave traces on the Web
- Some actions we type ourselves - Others are auto-generated
Social peripheral vision
 
No awareness of other people’s intentions = Inability to make plans
Sites that publish what people have been doing
 
 
Imagine a physical world where we have as much peripheral information at our disposal as in WoW From Joi Ito  http://joi.ito.com
Over the next 24 months many of the services we use regularly will probably become socially aware
Not just activity streams Maps  - where are my friends Phonebook  - what are people up to Email  - prioritizing Photos  - facial recognition
Terminator 2
The Daemon
Marauder’s map
Object lockers Activity aggregators Discovery layer (search actions)
People transmit updates, kind of like pulsars in space
At Jaiku it felt like we were hacking together a transmitter/receiver
Aggregation at massive scale
Pattern recognition
 
Detecting  nodal points
What should I be aware of that’s happening around me?
Was what just happened significant to someone on the network?
What?
Who?
Where?
Just-in-time delivery
Discovery is becoming social
 
Pagerank “ Facerank”? Who links to it? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Identity  OpenID Authorization  OAuth Interoperability  OpenSocial Own it, port it, share it
Ok.
1. What is your object? 2. What are your verbs? 3. What are your nodal points? Quick checklist :

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Nodal Points - The Emerging Real-Time Social Web (@Reboot 10)

Editor's Notes

  1. Who I am Biggest shift yet - will transform everything into more fluid