The document summarizes Nokia's approach to content strategy and governance for its website Nokia.com. It discusses Nokia.com's large scale with 74 sites in 44 languages accessed through mobile and tablets 70% of the time. The key aspects of Nokia's content strategy are using content, not assets, as the fundamental unit; treating metadata as the new art direction; employing responsive design with no assumptions about device sizes; and controlling content depth through prototyping with an agile development process. The 6-step process involves identifying business objectives and KPIs, inventorying content, prototyping visually, modeling the content, implementing the front end, and establishing an operative model accepted into Scrum. The overall goal is to create a
Completing Your LinkedIn Profile: 17 Key ElementsDerek Edmond
Completing Your LinkedIn Profile: 17 Key Elements. My supporting slide deck in association with this blog post: http://ow.ly/A2V7L
Additional recommendations I've written for LinkedIn can be found here
http://ow.ly/A2Vb8
http://ow.ly/A2Vdj
http://ow.ly/A2Veq
iFactory and Infomous teamed up to deliver this virtual workshop as part of the FutureM Conference in Boston.
---
In a digital landscape that evolves every moment, it is crucial to communicate information clearly and effectively through visual design. We'll take a look at brand modules, infographics and interface innovations and showcase how (and how not!) to combine compelling content with smart and visually appealing design.
Presenters were Alen Yen, iFactory President/Creative Director; Jeremy Perkins, iFactory Art Director; and Paolo Gaudiano, Icosystem President and Chief Technology Officer.
www.ifactory.com
www.infomous.com
Create Engaging Digital Commerce Experiences with IBM and CoreMediaPerficient, Inc.
Learn how digital marketers and merchandisers – when enabled with an aligned team, supporting tools, and a comprehensive strategy – can meet buyers how and when they choose to connect, and exceed their demanding expectations.
In this webinar, our experts covered:
-Customer experience trends across both brand and commerce sites that are driving massive change in digital strategies
-Best practices marketers and merchandisers can follow to optimize content to create experiential commerce
-Deployment options and architectural approaches for delivering short-term results and building a foundation for meeting long-term goals
Perficient helps design, deliver, and manage IBM Commerce innovations that improve customer acquisition, loyalty, and profitability. These solutions, when combined with CoreMedia, a leading digital experience company and IBM’s 2016 Beacon Award Finalist for Outstanding Commerce Solution, enable digital marketers to optimize content and commerce for engaging digital experiences.
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B LeadsAcquia
CloudHealth’s story of ramping up their B2B digital experience through an upgrade to Drupal 8 is impressive - and they’re not alone. Organizations of all kinds are discovering how Drupal 8 can boost lead generation, and ensure those leads get to the sales team faster than ever before. We’d love to answer any questions you might have, and explore how Drupal can empower your own sales team.
Completing Your LinkedIn Profile: 17 Key ElementsDerek Edmond
Completing Your LinkedIn Profile: 17 Key Elements. My supporting slide deck in association with this blog post: http://ow.ly/A2V7L
Additional recommendations I've written for LinkedIn can be found here
http://ow.ly/A2Vb8
http://ow.ly/A2Vdj
http://ow.ly/A2Veq
iFactory and Infomous teamed up to deliver this virtual workshop as part of the FutureM Conference in Boston.
---
In a digital landscape that evolves every moment, it is crucial to communicate information clearly and effectively through visual design. We'll take a look at brand modules, infographics and interface innovations and showcase how (and how not!) to combine compelling content with smart and visually appealing design.
Presenters were Alen Yen, iFactory President/Creative Director; Jeremy Perkins, iFactory Art Director; and Paolo Gaudiano, Icosystem President and Chief Technology Officer.
www.ifactory.com
www.infomous.com
Create Engaging Digital Commerce Experiences with IBM and CoreMediaPerficient, Inc.
Learn how digital marketers and merchandisers – when enabled with an aligned team, supporting tools, and a comprehensive strategy – can meet buyers how and when they choose to connect, and exceed their demanding expectations.
In this webinar, our experts covered:
-Customer experience trends across both brand and commerce sites that are driving massive change in digital strategies
-Best practices marketers and merchandisers can follow to optimize content to create experiential commerce
-Deployment options and architectural approaches for delivering short-term results and building a foundation for meeting long-term goals
Perficient helps design, deliver, and manage IBM Commerce innovations that improve customer acquisition, loyalty, and profitability. These solutions, when combined with CoreMedia, a leading digital experience company and IBM’s 2016 Beacon Award Finalist for Outstanding Commerce Solution, enable digital marketers to optimize content and commerce for engaging digital experiences.
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B LeadsAcquia
CloudHealth’s story of ramping up their B2B digital experience through an upgrade to Drupal 8 is impressive - and they’re not alone. Organizations of all kinds are discovering how Drupal 8 can boost lead generation, and ensure those leads get to the sales team faster than ever before. We’d love to answer any questions you might have, and explore how Drupal can empower your own sales team.
The future of designing collaboration experiences #spsottawaKanwal Khipple
Imagine a future where silo'd departments and legacy processes don’t stand in our way. Today’s collaboration needs go from complex collaboration portals to simple innovation hubs and most importantly need to work for our devices. Designing portals to enable a new kind of collaboration and communication is an absolute necessity today.
For the past couple years, I’ve had the opportunity to study how successful teams collaborate and have helped to transform the way teams work and collaborate together. In this session, I'll share what I’ve learned about making effective cross-discipline collaboration possible, and leave you with actionable approaches you can use to unite your team's communication and collaboration needs.
IN THIS SESSION YOU’LL HEAR:
• Why cross-discipline collaboration is essential to future-ready digital design, and how you can play a key role in creating the cross-departmental teams to enable innovation
• Real-life industry examples of what it takes to make effective collaboration possible
• Practical techniques you can use to bridge silos, increase productivity, and deliver better outcomes for your teams
Our quarterly Acquia Platform Update webinar is the place to go to get the details on all the new features, benefits and use cases you can start taking advantage of today!
Looking for a company that provide solutions around content management and digital marketing? WAVU Digital is there to help bridge the gap and guide your audience.
Content Marketing: Leveraging print, web and mobile to build brand affinity James Windrow
Details the anatomy of a successful content marketing strategy and provides a case study example of a Fortune 100 financial institution.
This was presented during the Online Marketing Summit in May 2010.
In August 2014, Rosetta’s User Research Team completed a competitive assessment, ranking well-known tech brands’ websites against each other. This presentation contains key observations, highlights best practices and identifies opportunities for B2B brands to build a leading web presence to meet the needs of today’s enterprise technology buyers.
Companies whose website we evaluated include:
Brocade
Cisco
EMC
Intel
Juniper
Oracle
Qualcomm
Salesforce
SAP
View our findings in this summary presentation.
Top Marketing Trends Impacting Your Business in 2022Milestone Inc
In the webinar, Milestone President Benu Aggarwal and VP of Marketing Erik Newton shared their thoughts on the fastest-moving digital trends going into the new year.
Key topics in this recap:
- The rise of digital commerce, entity & semantic search, engagement connectivity, and digital desire
- The better-me trend and growth in search queries
- Biggest search trends for 2022, MUM, and Google Lens image search, image shopping
- Stitching omnichannel experiences and addressing the digital desire
- Agility and opportunity in your martech stack and your CMS
- Key elements of 2022 omnichannel marketing plan – images, video, technical SEO, AI, voice, messaging, intent/entity-driven content, and more
- Community and doing the right thing and driving growth
Introducing Drupal 9: Everything Marketers Need To KnowAcquia
Customers are changing how they buy and digital is becoming the primary channel of engagement. This shift is amplified by the change in economic and social conditions. As a result, CMOs are being forced to re-evaluate their approach and technology stack. They are in search of technology solutions that grow their bottom line in weeks, not months.
To hit their KPIs, more CMOs are turning to open-source technology. It’s fast, flexible and delivers a better ROI than a traditional software model. Drupal, an enterprise content management platform, is at the forefront of the shift to open-source. The newest version, Drupal 9, is releasing on June 3rd, 2020.
Join Dries Buytaert, the Founder of Drupal and Acquia’s CMO, Lynne Capozzi, alongside Acquia’s marketing leaders Eric Williamson, Ryan Picchini & Matt Wetmore as they discuss the release of Drupal 9 & why marketers are adopting the platform, followed by an audience Q&A moderated by Tim Lehnen, Drupal Association’s CTO.
No matter the question, we want to hear from you! Submit your questions early by filling out the form to the right.
The panel discussion will include:
- An overview of Drupal 9 and the benefits for CMOs and digital marketing leaders
- What you can expect from Drupal 9 and the advantages of adopting Drupal
- Why companies like Tesla, Blue Cross Blue Shield and Pfizer have adopted Drupal as their platform of choice
NYC MTC - Generative AI Solutions with Sitecore and Micrososft.pptxVasiliy Fomichev
Generative AI continues to be a focus in the Digital Experience community. At Sitecore, we are transforming how digital content is created, managed, and experienced. AI-enhanced tools help Digital Experience leaders to streamline operations, unleash creativity, and drive innovation.
Sitecore, Microsoft and Altudo welcome you along with other New York Metro Area industry leaders to come discuss GenAI and hear about different ways in which you can embed it into your overall content strategy.
Marketing teams are racing to learn more about generative AI models. Sitecore is at the forefront of integrating these groundbreaking new technologies into everyday content marketing operations. Conversational LLM transformers can be used today to create marketing copy, imagery, and personalized advertising.
To build great sites and digital experiences, teams require easy to use tools focused on key capabilities: Rapid development tools, radically simple page building components, drag-and-drop widgets to manage and use rich media and content assets, and intuitive tools to review, approve and publish quickly.
Acquia Lightning, a Drupal 8 open source distribution from the Drupal experts at Acquia, is the content management foundation that provides these capabilities and more to developers and experience teams in thousands of organizations worldwide.
Join this webinar, led by Drupal Project Lead and Acquia CTO Dries Buytaert, and Jeff Beeman, Acquia Lighting Product Manager, to discover how Lightning is the best content management foundation for developers and next-generation experience builders.
Attend this webinar to:
- Learn about Acquia Lightning and how to make it the best starting point for your Drupal projects
- Discover Lightning’s benefits and learn how developers are reducing development time by 30% while creating better, more usable sites
- Understand through demos how Lightning makes it easier for experience builders to create page layouts, embed rich media, create, approve and publish content more easily to engage with audiences faster
- Discover why Lightning, on Acquia Cloud, is the secret to building better, faster, and delivering more engaging sites that drive engagement and outcomes.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
The future of designing collaboration experiences #spsottawaKanwal Khipple
Imagine a future where silo'd departments and legacy processes don’t stand in our way. Today’s collaboration needs go from complex collaboration portals to simple innovation hubs and most importantly need to work for our devices. Designing portals to enable a new kind of collaboration and communication is an absolute necessity today.
For the past couple years, I’ve had the opportunity to study how successful teams collaborate and have helped to transform the way teams work and collaborate together. In this session, I'll share what I’ve learned about making effective cross-discipline collaboration possible, and leave you with actionable approaches you can use to unite your team's communication and collaboration needs.
IN THIS SESSION YOU’LL HEAR:
• Why cross-discipline collaboration is essential to future-ready digital design, and how you can play a key role in creating the cross-departmental teams to enable innovation
• Real-life industry examples of what it takes to make effective collaboration possible
• Practical techniques you can use to bridge silos, increase productivity, and deliver better outcomes for your teams
Our quarterly Acquia Platform Update webinar is the place to go to get the details on all the new features, benefits and use cases you can start taking advantage of today!
Looking for a company that provide solutions around content management and digital marketing? WAVU Digital is there to help bridge the gap and guide your audience.
Content Marketing: Leveraging print, web and mobile to build brand affinity James Windrow
Details the anatomy of a successful content marketing strategy and provides a case study example of a Fortune 100 financial institution.
This was presented during the Online Marketing Summit in May 2010.
In August 2014, Rosetta’s User Research Team completed a competitive assessment, ranking well-known tech brands’ websites against each other. This presentation contains key observations, highlights best practices and identifies opportunities for B2B brands to build a leading web presence to meet the needs of today’s enterprise technology buyers.
Companies whose website we evaluated include:
Brocade
Cisco
EMC
Intel
Juniper
Oracle
Qualcomm
Salesforce
SAP
View our findings in this summary presentation.
Top Marketing Trends Impacting Your Business in 2022Milestone Inc
In the webinar, Milestone President Benu Aggarwal and VP of Marketing Erik Newton shared their thoughts on the fastest-moving digital trends going into the new year.
Key topics in this recap:
- The rise of digital commerce, entity & semantic search, engagement connectivity, and digital desire
- The better-me trend and growth in search queries
- Biggest search trends for 2022, MUM, and Google Lens image search, image shopping
- Stitching omnichannel experiences and addressing the digital desire
- Agility and opportunity in your martech stack and your CMS
- Key elements of 2022 omnichannel marketing plan – images, video, technical SEO, AI, voice, messaging, intent/entity-driven content, and more
- Community and doing the right thing and driving growth
Introducing Drupal 9: Everything Marketers Need To KnowAcquia
Customers are changing how they buy and digital is becoming the primary channel of engagement. This shift is amplified by the change in economic and social conditions. As a result, CMOs are being forced to re-evaluate their approach and technology stack. They are in search of technology solutions that grow their bottom line in weeks, not months.
To hit their KPIs, more CMOs are turning to open-source technology. It’s fast, flexible and delivers a better ROI than a traditional software model. Drupal, an enterprise content management platform, is at the forefront of the shift to open-source. The newest version, Drupal 9, is releasing on June 3rd, 2020.
Join Dries Buytaert, the Founder of Drupal and Acquia’s CMO, Lynne Capozzi, alongside Acquia’s marketing leaders Eric Williamson, Ryan Picchini & Matt Wetmore as they discuss the release of Drupal 9 & why marketers are adopting the platform, followed by an audience Q&A moderated by Tim Lehnen, Drupal Association’s CTO.
No matter the question, we want to hear from you! Submit your questions early by filling out the form to the right.
The panel discussion will include:
- An overview of Drupal 9 and the benefits for CMOs and digital marketing leaders
- What you can expect from Drupal 9 and the advantages of adopting Drupal
- Why companies like Tesla, Blue Cross Blue Shield and Pfizer have adopted Drupal as their platform of choice
NYC MTC - Generative AI Solutions with Sitecore and Micrososft.pptxVasiliy Fomichev
Generative AI continues to be a focus in the Digital Experience community. At Sitecore, we are transforming how digital content is created, managed, and experienced. AI-enhanced tools help Digital Experience leaders to streamline operations, unleash creativity, and drive innovation.
Sitecore, Microsoft and Altudo welcome you along with other New York Metro Area industry leaders to come discuss GenAI and hear about different ways in which you can embed it into your overall content strategy.
Marketing teams are racing to learn more about generative AI models. Sitecore is at the forefront of integrating these groundbreaking new technologies into everyday content marketing operations. Conversational LLM transformers can be used today to create marketing copy, imagery, and personalized advertising.
To build great sites and digital experiences, teams require easy to use tools focused on key capabilities: Rapid development tools, radically simple page building components, drag-and-drop widgets to manage and use rich media and content assets, and intuitive tools to review, approve and publish quickly.
Acquia Lightning, a Drupal 8 open source distribution from the Drupal experts at Acquia, is the content management foundation that provides these capabilities and more to developers and experience teams in thousands of organizations worldwide.
Join this webinar, led by Drupal Project Lead and Acquia CTO Dries Buytaert, and Jeff Beeman, Acquia Lighting Product Manager, to discover how Lightning is the best content management foundation for developers and next-generation experience builders.
Attend this webinar to:
- Learn about Acquia Lightning and how to make it the best starting point for your Drupal projects
- Discover Lightning’s benefits and learn how developers are reducing development time by 30% while creating better, more usable sites
- Understand through demos how Lightning makes it easier for experience builders to create page layouts, embed rich media, create, approve and publish content more easily to engage with audiences faster
- Discover why Lightning, on Acquia Cloud, is the secret to building better, faster, and delivering more engaging sites that drive engagement and outcomes.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
2. VISION
To create a shared & unified digital space where the
collective brilliance of Nokia’s minds can shine
MISSION
To build the most kick ass (aka world class) consumer
experience on the web
OBJECTIVES
Drive Product Consideration / Preference
Drive Advocacy & post sales engagement
Drive leads & close sales
NOKIA.COM
12. Business objectives
identified, KPI’s
Content requirements
identified
Measuring & Analytics
identified
1. Business
Objectives
Information view/structure
produced
Content design and assets
available for prototype
2. Content
Inventory
Visual Design
Responsive HTML
prototype approved by
visual designer & business
HTML, CSS, Javascript
commited to Nokia GIT
Prototype arhitecture
Style guide with content
examples
Component naming and
modelling
3. Business
Prototype
Content inventory mapped
onto the content model and
component library
Possible content model
and component changes
(delta) identified and
analyzed
4. Content
Modeling
Prototype evaluation
according to content model
and content inventory
Solution design defining
the deliverables and tasks
Operative model updated
Architecture design
5. Solution &
Architecture
Prototype HTML finalized
and tested with devices
Javascript finalized and
tested
Missing details added and
implemented
HTML implementation
reviewed with the designer
and solution designer
Code merged to master
branch for development
6. Front end
BUSINESS CAFO
CAFO
Concept, Architecture
Front end, Operative Model
Requirement
accepted as
Candidate to
Scrum
From a Nokia.com development perspective there’s a couple key focus areas: InT and Responsive.Responsive design is about ensuring our website works for everyoneDesign and contentOur aim is not only to build a world-class web presence, it’s to do it in a way that enables the business to focus by equipping it with useful tools that can be used to execute world class digital marketing…Fulfill the needs the markets haveReduce and remove the noise we’re a big company, we need to build the tool box so it fulfills the needs now and is something we can elaborate further. Most solutions are built to fulfill today’s needs and tomorrow we do it again and we forget about everything we’ve done. This is caused by being led by creative, which changes… doing business doesn’t. Focus on the essentialINTRO TO RESPONSIVE – 30 minsWhy we need to changeWhat is responsive design?What it means for marketing– 30 minsDesign service, not surfaceFocus on the essentialContent strategyComponents as building blocksLearning faster & betterSITE TOUR & DEMO – 15 minsDesign introductionComponent libraryBreak pointsKey sections walkthrough
When we shift from making a site to making a service, our thinking has to change.Service DesignNokia.com is not media, it’s a service to the company and the visitors. People come to the site for a reason (An advertisement as stirred up curiosity and they want to learn more: product consideration, they need help with their device or they might want more information on something). You can’t learn without a baseline:If you change the creative, content, design, message, goals for each campaign its hardly comparable.Each campaign becomes the baseline you try to build your learnings onYou don’t know what worked better vs the last campaign, was it the content, the design, the colour, the message or were the KPIs wrong? OR did we just launch a better product this time?It’s not that we don’t need campaigns, but we need to solid always on base line. Usability tests from New York proved people don’t come to Nokia.com for a cool flashy things. They come to see products and are thrilled when they see products that look great with clear facts. They all asked for clear images of the products and then the specs and information about the device.No one was looking for cool funky creative campaigns or competitions. Phones play a big part in people’s lives, they’re extensions to people’s lives. People visiting the site have intentions and reasons they are there, we serve them.
When we shift from making a site to making a service, our thinking has to change.Service DesignNokia.com is not media, it’s a service to the company and the visitors. People come to the site for a reason (An advertisement as stirred up curiosity and they want to learn more: product consideration, they need help with their device or they might want more information on something). You can’t learn without a baseline:If you change the creative, content, design, message, goals for each campaign its hardly comparable.Each campaign becomes the baseline you try to build your learnings onYou don’t know what worked better vs the last campaign, was it the content, the design, the colour, the message or were the KPIs wrong? OR did we just launch a better product this time?It’s not that we don’t need campaigns, but we need to solid always on base line. Usability tests from New York proved people don’t come to Nokia.com for a cool flashy things. They come to see products and are thrilled when they see products that look great with clear facts. They all asked for clear images of the products and then the specs and information about the device.No one was looking for cool funky creative campaigns or competitions. Phones play a big part in people’s lives, they’re extensions to people’s lives. People visiting the site have intentions and reasons they are there, we serve them.
From a Nokia.com development perspective there’s a couple key focus areas: InT and Responsive.Responsive design is about ensuring our website works for everyoneDesign and contentOur aim is not only to build a world-class web presence, it’s to do it in a way that enables the business to focus by equipping it with useful tools that can be used to execute world class digital marketing…Fulfill the needs the markets haveReduce and remove the noise we’re a big company, we need to build the tool box so it fulfills the needs now and is something we can elaborate further. Most solutions are built to fulfill today’s needs and tomorrow we do it again and we forget about everything we’ve done. This is caused by being led by creative, which changes… doing business doesn’t. Focus on the essentialINTRO TO RESPONSIVE – 30 minsWhy we need to changeWhat is responsive design?What it means for marketing– 30 minsDesign service, not surfaceFocus on the essentialContent strategyComponents as building blocksLearning faster & betterSITE TOUR & DEMO – 15 minsDesign introductionComponent libraryBreak pointsKey sections walkthrough
Today people own and use multiple devices. In the US, 66% of people use a smartphone and a computer daily. –3 distinct categories do not exist (mobile, tablet, desktop), the line between mobile and desktop is blurred.– Device context is important, but users use different devices to perform similar tasks (e.g. booking flights)– We can’t assume mobile users only want to perform typical mobile tasks (download apps), might also want to browse phones, accessories or get support. Why am I talking about this? The current website:Doesn’t work well if at all on many mobile devicesRequires flash on product pages (Flash doesn’t work on many mobile devices like iphone and ipad): Fallback content…Pages are often to heavy for a mobile browser to loadWe have a mobile website, but it isn’t effectively driving new businessWe need to ensure the site works and serves everyone regardless of what device they use to access it.
In summary: 1 SITE FOR ALL, MANAGE/PROMOTE 1 SITEREACH MORE PEOPLE= BIGGER OPPORTUNITY TO DRIVE CONSIDERATION AND ONLINE SALESDO THINGS SMARTER, INVEST IN CONTENT NOT REDOING TECHNICAL+SINGLE CONTENTTAKE THE LEAD ONLINE, SAY NOKIA IS BACK
THE PRODUCT JOURNEY IS AT THE HEART OF THE NOKIA WEBSITE. IT HAS A NUMBER OF ROLES THROUGH THE DIFFERENT STAGES OF THE CUSTOMER JOURNEY.We have mapped all the content in four content categories, which are mapped against consumer lifecycle phases and different needs consumers have in different stages. Consumers want different types of content depending which stage they are.At the early stages of their lifecycle, when they are looking for some options and wants to know what Nokia has to offer, they want rich and inspirational content. That content category we call "Wow".When they move towards purchase decision, they want facts and details, simple text, bullet points, specs etc. That content category we call "Inform".When they own the device and they want to know how to get more out of it, they don't have a problem but really want to know what are the coolest apps, gear etc., how I can adopt the device to my lifestyle. That content category we call "Adopt".In some point, they may have a problem or they want to know how to do stuff. That content category is "Support".Every single content item on the website is mapped to one category, and the category is mapped against consumer need based on the lifecycle phase. These needs we have indentified thru data and studies. When creating content, the content needs to be mapped on one of these categories to get maximum effect out of it.
When we shift from making a site to making a service, our thinking has to change.Service DesignNokia.com is not media, it’s a service to the company and the visitors. People come to the site for a reason (An advertisement as stirred up curiosity and they want to learn more: product consideration, they need help with their device or they might want more information on something). You can’t learn without a baseline:If you change the creative, content, design, message, goals for each campaign its hardly comparable.Each campaign becomes the baseline you try to build your learnings onYou don’t know what worked better vs the last campaign, was it the content, the design, the colour, the message or were the KPIs wrong? OR did we just launch a better product this time?It’s not that we don’t need campaigns, but we need to solid always on base line. Usability tests from New York proved people don’t come to Nokia.com for a cool flashy things. They come to see products and are thrilled when they see products that look great with clear facts. They all asked for clear images of the products and then the specs and information about the device.No one was looking for cool funky creative campaigns or competitions. Phones play a big part in people’s lives, they’re extensions to people’s lives. People visiting the site have intentions and reasons they are there, we serve them.
IF TIME ALLOWS OPEN DISCUSSION ON FEEDBACK.
When we shift from making a site to making a service, our thinking has to change.Service DesignNokia.com is not media, it’s a service to the company and the visitors. People come to the site for a reason (An advertisement as stirred up curiosity and they want to learn more: product consideration, they need help with their device or they might want more information on something). You can’t learn without a baseline:If you change the creative, content, design, message, goals for each campaign its hardly comparable.Each campaign becomes the baseline you try to build your learnings onYou don’t know what worked better vs the last campaign, was it the content, the design, the colour, the message or were the KPIs wrong? OR did we just launch a better product this time?It’s not that we don’t need campaigns, but we need to solid always on base line. Usability tests from New York proved people don’t come to Nokia.com for a cool flashy things. They come to see products and are thrilled when they see products that look great with clear facts. They all asked for clear images of the products and then the specs and information about the device.No one was looking for cool funky creative campaigns or competitions. Phones play a big part in people’s lives, they’re extensions to people’s lives. People visiting the site have intentions and reasons they are there, we serve them.