SlideShare a Scribd company logo
Applications of AER
Crucial
Conversations
PRIM&R AER Conference, 2014
Crucial Conversations
What are
the goals?
Q1
Goals
Compliance
Culture
Customer Service
Compliance
Customer
Service
Culture
Integrated, Continual Process
Compliance with
federal, state,
& university
regulations
governing
research.
Compliance
Scope/Purview
Defined
Expectations
Robust Training
Scope & Purview
It’s
Exempt!
Defining
Expectations
Robust Training
Create a culture
through resources.
“The Office of Research Integrity and Assurance was established as a
resource for investigators and the university as a whole to achieve and
maintain ethical principles and compliance with federal, state, and university
regulations governing research (Research Integrity Webpage, 2014).”
Culture
Resources
Technology
Support
Resources
Technology:
Support
Excellence in Customer
Service using the Sun Devil
Service Standard.
Customer
Service Sun Devil Standard –
Knowing Your Customer
Tools/Metrics
Communication
• Actively listen, acknowledge, and respond to every inquiry.
• Take ownership and resolve each concern or problem as if it is our own.
• Demonstrate professionalism and expertise in every interaction.
• Engage in professional development to meet the expectations for service excellence.
Sun Devil Standard
Tools/Metrics
Communication
Crucial Conversations
1. Where do you feel stuck?
2. Identify:
– Content Issues
– Pattern Issues
– Relationship Issues
3. Which issue do you need to address, and
with whom, in order to move forward?
Goals
Compliance
Culture
Customer Service
What’s our vision?

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