The document discusses the goals and activities of an Office of Research Integrity and Assurance (ORIA) at a university. The ORIA was established to help the university achieve compliance with research regulations and maintain ethical standards. It aims to create a culture of compliance through providing resources and training. The ORIA also focuses on excellence in customer service using a "Sun Devil Service Standard" which emphasizes actively listening to customers, taking ownership of issues, and engaging in professional development. The document concludes by suggesting crucial conversations should identify content, pattern, and relationship issues to address in order to move forward.