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nalyzing Crowdfunding Reward
By Anya Woodbury
In this presentation, four different rewards from crowdfundin
be compared with the intent to recognize the benefits and dra
each one.
The first reward I
analyzed was a £5
donation that gave the
buyer a thank you from
the Ethiopian Lions.
The project is raising money to help save an
endangered Ethiopian lion. It is a social
entrepreneurship project because it deals with
helping an environmental issue.
Funding goal: £50,000
Currently: £335 with 2 months remaining
https://www.indiegogo.com/projects/help-us-save-the-unique-endangered-ethiopian-lion-africa
With the concept of this project, I
think that having a small
donation with no
real reward is acceptable as it is
going towards a good cause. But
on the
A second reward for a
similar project was for
$17
the buyer gets ten 4 x
6 full animal
postcards.
This project was to raise
awareness of animals in danger
of extinction. The
project is mainly just
entreprenuership because all
the profit is going back to the
creator.
Funding Goal: $785
What they Achieved: $785
https://www.kickstarter.com/projects/841448941/endangered-animals-postcards/description
I liked this reward
because it gave
people what they
wanted but still
was relatively
simple for the
creator to make
and ship out.
A third reward from a
crowdfunding project is for
€180 or more, 8
The project is
entrepreneurship based
in selling artwork of
endangered animals for
profit.
Funding Goal: $5,804
What they have Achieved: $305 with 46 days to go
https://www.kickstarter.com/projects/1571756726/cherish-the-world/description
This reward though expensive is what the buyer wants.
The advantage
of having a reward with this high price is that people
who are passionate are willing to pay high amounts.
The fourth and last
reward for another
project is for $5k or
more pledges
they will be given
tickets, VIP access,
and put in the film.
This project is raising money to
shoot a film illuminating the
unseen terrors behind wildlife
trafficking trade specifically with
elephant ivory. It is a social
entrepreneurship project because it
is going towards ending
this illegal trade through law and
helping the
environment.
Funding Goal:$175,000
What they have achieved: $0 With one month
remaining
For this project, all the pledges are high which
match the high rewards. For this grand amount
of money, the buyer is able to not only get the
satisfaction of helping financially but also is
Images
• https://www.pexels.com/photo/brown-desert-road-between-green-leafed-plants-under-gray-cloudy-sky-during-daytime-
150958/
• https://www.pexels.com/photo/above-atmosphere-clouds-flight-37728/
• https://www.pexels.com/photo/blank-business-composition-computer-373076/
• https://www.pexels.com/photo/nature-summer-yellow-animal-55814/
• https://www.pexels.com/photo/nature-africa-wildlife-kenya-54514/
• https://www.pexels.com/photo/brown-rocky-mountain-154605/
• https://www.pexels.com/photo/asphalt-auto-car-desert-570018/
• https://www.pexels.com/photo/close-up-of-peacock-326900/
• https://www.pexels.com/photo/sea-water-ocean-animal-135230/
• https://www.pexels.com/photo/black-gorilla-in-close-up-photography-39571/
• https://www.pexels.com/photo/brush-painting-color-paint-102127/
• https://www.pexels.com/photo/close-up-of-hand-holding-pencil-over-white-background-316466/
• https://www.pexels.com/photo/art-blank-business-color-139764/
• https://www.pexels.com/photo/animal-animal-photography-big-elephant-609749/
• https://www.pexels.com/photo/ancient-architecture-art-asia-236498/
Sources
• https://www.indiegogo.com/projects/help-us-save-the-unique-endangered-ethiopian-lion-africa/x/173145
• https://www.kickstarter.com/projects/841448941/endangered-animals-postcards?ref=nav_search
• https://www.kickstarter.com/projects/1571756726/cherish-the-world?ref=nav_search
• https://www.indiegogo.com/projects/year-of-the-elephants-animals-franchise/x/17314575#/

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Crowdfunding rewards analysis

  • 2. In this presentation, four different rewards from crowdfundin be compared with the intent to recognize the benefits and dra each one.
  • 3. The first reward I analyzed was a £5 donation that gave the buyer a thank you from the Ethiopian Lions.
  • 4. The project is raising money to help save an endangered Ethiopian lion. It is a social entrepreneurship project because it deals with helping an environmental issue. Funding goal: £50,000 Currently: £335 with 2 months remaining https://www.indiegogo.com/projects/help-us-save-the-unique-endangered-ethiopian-lion-africa
  • 5. With the concept of this project, I think that having a small donation with no real reward is acceptable as it is going towards a good cause. But on the
  • 6. A second reward for a similar project was for $17 the buyer gets ten 4 x 6 full animal postcards.
  • 7. This project was to raise awareness of animals in danger of extinction. The project is mainly just entreprenuership because all the profit is going back to the creator. Funding Goal: $785 What they Achieved: $785 https://www.kickstarter.com/projects/841448941/endangered-animals-postcards/description
  • 8. I liked this reward because it gave people what they wanted but still was relatively simple for the creator to make and ship out.
  • 9. A third reward from a crowdfunding project is for €180 or more, 8
  • 10. The project is entrepreneurship based in selling artwork of endangered animals for profit. Funding Goal: $5,804 What they have Achieved: $305 with 46 days to go https://www.kickstarter.com/projects/1571756726/cherish-the-world/description
  • 11. This reward though expensive is what the buyer wants. The advantage of having a reward with this high price is that people who are passionate are willing to pay high amounts.
  • 12. The fourth and last reward for another project is for $5k or more pledges they will be given tickets, VIP access, and put in the film.
  • 13. This project is raising money to shoot a film illuminating the unseen terrors behind wildlife trafficking trade specifically with elephant ivory. It is a social entrepreneurship project because it is going towards ending this illegal trade through law and helping the environment. Funding Goal:$175,000 What they have achieved: $0 With one month remaining
  • 14. For this project, all the pledges are high which match the high rewards. For this grand amount of money, the buyer is able to not only get the satisfaction of helping financially but also is
  • 15. Images • https://www.pexels.com/photo/brown-desert-road-between-green-leafed-plants-under-gray-cloudy-sky-during-daytime- 150958/ • https://www.pexels.com/photo/above-atmosphere-clouds-flight-37728/ • https://www.pexels.com/photo/blank-business-composition-computer-373076/ • https://www.pexels.com/photo/nature-summer-yellow-animal-55814/ • https://www.pexels.com/photo/nature-africa-wildlife-kenya-54514/ • https://www.pexels.com/photo/brown-rocky-mountain-154605/ • https://www.pexels.com/photo/asphalt-auto-car-desert-570018/ • https://www.pexels.com/photo/close-up-of-peacock-326900/ • https://www.pexels.com/photo/sea-water-ocean-animal-135230/ • https://www.pexels.com/photo/black-gorilla-in-close-up-photography-39571/ • https://www.pexels.com/photo/brush-painting-color-paint-102127/ • https://www.pexels.com/photo/close-up-of-hand-holding-pencil-over-white-background-316466/ • https://www.pexels.com/photo/art-blank-business-color-139764/ • https://www.pexels.com/photo/animal-animal-photography-big-elephant-609749/ • https://www.pexels.com/photo/ancient-architecture-art-asia-236498/
  • 16. Sources • https://www.indiegogo.com/projects/help-us-save-the-unique-endangered-ethiopian-lion-africa/x/173145 • https://www.kickstarter.com/projects/841448941/endangered-animals-postcards?ref=nav_search • https://www.kickstarter.com/projects/1571756726/cherish-the-world?ref=nav_search • https://www.indiegogo.com/projects/year-of-the-elephants-animals-franchise/x/17314575#/