The document analyzes various crowdfunding rewards for different projects, focusing on their desirability. It highlights the Travis handheld translator and the Give Me More theater production as successful examples, while criticizing less appealing rewards like thank-you cards from other projects. Overall, it emphasizes the importance of offering desirable rewards to attract backers in crowdfunding campaigns.

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Crowdfunding Reward
Analysis
By Kyler Peek

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Rewards
Desirable
 The Product
 Invitation to event or Trip
Undesirable
 Good Karma
 A Thank-You Card

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z z
The
Product

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Travis
 https://www.indiegogo.com/projects/travis-i-speak-80-languages-so-can-you-travel/x/17535861#/
Travis is a hand held translator. You speak into it what you want to say and it translates into the
desired language. This project focuses on a way to cut out the language barrier between people and
allow them to freely communicate.
• This is a social entrepreneur project
• $150,000 Goal
• $1,328,875 Raised

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Reward
 The reward offered is the
product itself. I like that they
offer their product with a timeline
of when it will be shipped and
delivered attached. I feel it was
a successful reward to offer.

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zz
Invitation to
Event or Trip

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Give Me More Performance
 https://www.kickstarter.com/projects/410002714/give-me-more?ref=category_featured
• Social Entrepreneur
• $10,000 Goal
• $10,410 Raised
A theater production to help spread awareness on different topics, such as environment
destruction. The Focus of this project is to spread awareness of raising problems in our
World

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Reward
 I like the reward offered to
enter into the performance.
It is like an early bird sell
that they are doing and
people are generally
interested in receiving this
reward.

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zz
Good Karma

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Solosocks Good Karma
 https://www.kickstarter.com/projects/solosocks/solosocks-20-a-unique-solution-to-missing-socks
• Regular Entrepreneurship Project
• $11,614 Goal
• $45,340 Raised
Solosocks is a product to ease the worry of losing socks after doing laundry
as no sock has a exact match. The focus is to enjoy good looking solo socks

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Reward
 Although they have a great
product, someone cannot
true promise good karma.
It is kind of amusing to
think that but its not a true
reward you can give.

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zz
Personal
Thank-you
Card

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Medina Restaurant Personal Thank-You
 Although they have a great business idea, I do not like their reward of a thank-you
card. It just seems like people do not care for it and a willing to pay a little more to get a
better reward.
https://www.indiegogo.com/projects/medina-moroccan-baja-kitchen-wine-bar-restaurant-food/x/17535861#/
• regular entrepreneurship project
• $10,000 Goal
• $11,615 Raised
The Medina: Moroccan-Baja Kitchen & Wine Bar is a restaurant is designed to help
share the wonderful Moroccan food. The focus is to get the restaurant up and running.

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Reward
 Although they have a great
business idea, I do not like
their reward of a thank-you
card. It just seems like
people do not care for it
and a willing to pay a little
more to get a better
reward.