Eric Sichau, Brittany Wilson, Kelly Schallhorn, Josh Klaiss, Cody Robbins December 5th, 2012 Social Media Marketing: MKTG 338:002-Ms. Paula Morris Salisbury University-Perdue School of Business
Yard Warz: The Struggle• James Black• A new web auction business • People post yard sale listings and customers purchase the entire sale at a bulk price instead of individual items.• Hired a Marketing company• We jumped ship and got a new client!
Who is B.Lilley?• “Highly innovative firm specializing in the creation, production and management of airshows, city wide events and expositions.”• In control of: • OC Air Show • Ft. Lauderdale • Cocoa Beach • Rods & Rockets at Kennedy Space Center • Future events coming…• Bryan Lilley—CEO• Steve Webster—Director of Marketing and Sponsorships• Frank Miller—Logistics• Other supporting cast
Role in B.Lilley• Increase fan interaction through various social media platforms• Manage, organization, and create content for all social media platforms• Run analytics for all four websites• Create more interactive platforms ie. Instagram• Run various contests on platforms in engage fans• Increase incentives for Premium ticket purchases• Increase quality of content• Build a fan base for Rods & Rockets
Social Media Platforms• Existing Platforms • Facebook • http://www.facebook.com/ocairshow
Social Media Platforms Cont… Twitter http://www.twitter.com/OCAirShow
What We Did• What we actually did: • HootSuite • Integrated their most popular Facebook and Twitter pages • www.hootsuite.com • Google Analytics • Analyzed each page and gave suggestions• What wanted to do: • Instagram • YouTube
Two Best Things & One Change Increased fan interaction through a Facebook contest and trivia questions. 412 Shares 146 Likes 14 Comments Improved their organization abilities making it easier to manage all of their numerous social media platforms HootSuite We would change the level of communication we had with the client. Didn’t get the much needed information in a timely manner.
Thoughts at the End Great experience! Not enough time We were able to generate a lot of ideas We weren’t able to execute many of the ideas because of time constraints Lack of communication between client and the group. Often had to get Prof. Morris involved in order to illicit a response
Future & What We Learned Future: Keep the project! Suggestions: Have a standardized set of instructions for clients and make sure they understand them 100% What we learned: The real world is NOT like college. Time schedules aren’t as strict and conditions aren’t always ideal Long distance communication can be a huge problem Face-to-Face meetings proved WAY more effective Always have a back up plan
Works Cited http://pinterest.com/yardwarz/ http://www.facebook.com/mobileprotection#!/ocairshow?fref=ts http://www.facebook.com/mobileprotection#!/cocoabeachairshow?fref=ts http://www.facebook.com/mobileprotection#!/hotrodcocoabeach?fref=ts http://www.facebook.com/mobileprotection#!/lauderdaleairshow?fref=ts http://blilley.com/ http://www.ocairshow.com/ http://www.cocoabeachairshow.com/ http://www.rodsnrockets.com/ http://lauderdaleairshow.com/ https://twitter.com/OCAirShow2012 https://twitter.com/CocoaBchAirShow http://twitter.com/FlyLauderdale http://hootsuite.com/dashboard https://www.facebook.com/pages/Perdue-School-of-Business-at-Salisbury- University/326760409426?ref=ts&fref=ts Steve Webster, Bryan Lilley, and Frank Miller from B. Lilley Productions