The document discusses how search, surfing, and social media impact businesses through three online conversations. It explains that search, surfing and social media are converging as digitization disrupts businesses by blending offline and online interactions. The presentation will examine why digital marketing is occurring, compare the three conversations of search, surfing and social media, and help businesses determine which conversation is most appropriate for them.

1. Proud Sponsor of
3 Conversations Online
How Search, Surf & Social
Impact Your Business
we simplify
the Internet

2. Proud Sponsor of
Search, Surf, & Social
• Why is Digital Marketing
Happening?
• 3 Conversations Online
• Search, Surf, Social Comparison
• How Search, Surf, & Social
Impact Each Other
• Which Conversation is Right for
Your Business?

3. Proud Sponsor of
DigitizationDigitization n.n., the convergence or complete, the convergence or complete
transformation from offline (physical) to online (digital)transformation from offline (physical) to online (digital)
Digitization is Disrupting EverythingDigitization is Disrupting Everything
Offline melding with Online everywhereOffline melding with Online everywhere

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3 Conversations Online
Presented by
Jackie High
WSI Local AdWorks™
NW Louisiana, USA