This document discusses trends in mobile marketing and smartphone apps. It notes that the mobile industry is growing rapidly, with more connected devices and surging data consumption driven by video streaming. Networks are upgrading to 4G/LTE to improve speed but visibility is also needed. Smartphone apps provide benefits for marketing like coupons, events and push notifications. The document presents several case studies of apps developed by Crossover for functions like language learning, flashcards, maps of clinics, and games. It analyzes Facebook marketing of car companies Mercedes and Ferrari that released videos thanking fans for milestones.

1. Marketing using
by Smartphone Apps
and Social Media
(printed version)
For Marketing Class, CUHK
By Alex Hung (hungalex@gmail.com)
CEO, Crossover International
26 January 2013

2. Company Background Page
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Crossover was established in 2002, mainly engaged in Information
Technology consulting services and software development,
including e-Books, mobile applications, web applications, business
applications and cloud computing enabling technologies.
Alex Hung's email: alex@crossover-
int.com
Intro
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Process
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3. The Future of Mobile:
The Biggest Trends for 2013

4. Growing Mobile Industry
• Mobile industry is constantly evolving and
growing at an astronomical pace.
– 5 years ago, Apple sold the first iPhone ever.
– Today, Apple has shipped about 250 million iPhones
worldwide.
– And the booming tablet industry or all the Android
phones
• To keep up with demand, service providers
need to make investments to improve network
speed, intelligence and reliability.

5. Growth of Connected Devices
• Growth of connected devices will continue to
be a major trend going into 2013.
• More than 50 billion devices will be connected
to the web by 2020.
• More communications, commerce,
entertainment and service industries dependent
on wireless services

6. Data consumption
• Data consumption on these devices is also
surging and will continue to do so in 2013.
• Last year, per-user data consumption amongst
U.S. smartphone users jumped 80%.
• Network reliability even more important.

7. Role of P2P and Streaming Video
• Video streaming and peer-to-peer (P2P)
application usage are the two biggest drivers.
• By 2015, video is likely to account for nearly 60%
of all data traffic.
• More and more consumers are using
smartphones and tablets to download videos
– from YouTube, Hulu, Vimeo, etc,

8. Need for Speed
• In many markets throughout Asia, Europe,
and North America huge investments are
being made to upgrade networks to 4G/LTE.
• There will be 119 commercial LTE networks in
more than 50 countries by the end of 2012.
• Investment this year in LTE infrastructure
worldwide is expected to exceed $8 billion.

9. Need for Speed
• However, LTE is still in the early life cycle
stages
– Only 6 million people using LTE out of the 6
billion who use mobile devices.
• LTE will grow rapidly in 2013, and is
expected to become a major piece
of the mobile ecosystem in the years
ahead.

10. Network Visibility
• Networks need visibility to better manage,
monitor and evaluate how their networks
are performing.
• Improving visibility into the network helps
– expedite troubleshooting and
– enhance service to meet customer demands
and needs.

11. Page
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Google Play Store
Apple App Store
Microsoft Marketplace
Alex Hung's email: alex@crossover-
int.com
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12. Page
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Google
Play Store
Marketplace
Alex Hung's email: alex@crossover-
int.com
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13. iPhone
Page
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Benefits of Using Mobile Apps
• Locator (GPS)
• Calendar of events (view and share
via email or social media)
• Offer Coupons
• Video and image gallery
• Social media interaction from the
phone
• Push notifications of upcoming events
• Banner advertising spots
Alex Hung's email: alex@crossover-
int.com
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14. Page
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Business Mandarin
商業普通話
• Aim to let users learn Putonghua
anywhere and anytime in a more
interactive mode.
Alex Hung's email: alex@crossover-
int.com
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15. Page
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Business Mandarin 商業普通話
Features:
1. Audio clip with Record Voice & play back Function
à Compare your speech with the Sample speech
Alex Hung's email: alex@crossover-
int.com
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16. Page
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Business Mandarin 商業普通話
Features:
2. Sharing to your friends on the social media platform
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int.com
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17. Page
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Business Mandarin 商業普通話
Features:
3. Content Search
à Allow users to tailor-made the learning routine
Alex Hung's email: alex@crossover-
int.com
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18. Photography Application – 行運一條龍 Page
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Alex Hung's email: alex@crossover-
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19. Crossover Card Page
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• This application is designed
for kids-learning.
• Providing numbers, shapes
and stationary Flashcards
with sounds and animations
• By shaking the device, the
flashcards will flip
• Learning both English and
Putonghua
Alex Hung's email: alex@crossover-
int.com
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20. SOS! Sick Bird 病咗鳥 Page
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• “SOS! Sick Bird” help you to
search the Hong Kong
Government Clinics nearby
with their address and
contact
• You can find the result easily
with the map-view
• With Augmented Reality
Function
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int.com
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21. SOS! Sick Bird Page
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Features:
1. Show the distribution of public clinics over Hong Kong
efficiently and accurately through the Google Map
Alex Hung's email: alex@crossover-
int.com
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22. SOS! Sick Bird Page
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Features:
2. Augmented Reality Function to help finding the
exact location according to the real situation
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int.com
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23. SOS! Sick Bird Page
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• The radar at the right hand corner
can show the directions of the
clinics according to the
designated distance
• The bar at the bottom can adjust
the detecting distance in the
radar so as to reduce or increase
the number of clinics to be shown
Alex Hung's email: alex@crossover-
int.com
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24. SOS! Sick Bird Page
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Features:
3. Proving Traditional Chinese,
Simplified Chinese and English for
both local residents and tourists
Alex Hung's email: alex@crossover-
int.com
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25. Sick Bird Free (免費打麻雀) Page
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• A Party Game in the Series
of Sick Bird
• Within the time limit, hit the
images as many times as
you can
• Able change the image
that you want to hit from
your album
Alex Hung's email: alex@crossover-
int.com
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26. 洪醫師系列
• The series of《洪醫
師》provide the
information of
Chinese medical
for users, such as:
– Soup recipe
– Self Assessment
– Acupuncture
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27. 洪醫師−湯來自有方
Features:
• In-app Purchase
• Upload to Facebook
or send via email
• Content Search
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28. Mercedes-Benz And Ferrari
Accelerate Fan Growth
Case Study

29. How would you celebrate your
Facebook milestones?
• Mercedes-Benz and Ferrari are not just
fast cars, they also have very fast
growing Facebook pages.
• Both companies released a video to
thank their fans for their support
– increasingly becoming a trend in social
media.

30. Facebook milestones
• Both car manufacturers recently hit interesting
Facebook milestones!
• Mercedes-Benz: reached 9 million fans.
• Ferrari: celebrated 10 million Facebook fans.
• To express their gratitude, they came up with some
original videos.

31. Mercedes-Benz:
Moving Fans With Moving Thank You Video
• Celebrate 9 million fans
with light painting
– Created a real-time
production with the CLS
Shooting Brake model,
basically turning the car
into a canvas and
delivering a memorable
visual experience as a
thank you for the support.

32. Ferrari
10 Million Fans Are Not A Breeze
• The cartoon features
Ferrari chairman Luca di
Montzemolo as well as
Formula One drivers
Felipe Massa and
Fernando Alonso.
• it celebrated 5 million
Facebook fans in
February and 8 million of
them in May!

33. Fan Growth
• The fan growth of Mercedes-Benz and
Ferrari over the last year.
They seem to
have been
following the
same trends in
growth.

34. Level of Engagement
• Ferrari seems to be posting way more but
Mercedes-Benz is more successful in
reaching high Engagement Rates.
• Ferrari´s albums get more interactions (Likes,
Comments and Shares)
– a very important post type for the car industry
– presenting the design and special features of
their products.

35. • According to the statistics, only BMW has
more fans than Ferrari and Mercedes-Benz.

36. Facebook Marketing
• Facebook
• the leading
interactive
advertising
channel
email: info@crossover-int.com
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37. Facebook Marketing
Services
• Content management
• Response management
• Facebook App development
• Facebook Ads design
email: info@crossover-int.com
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38. Facebook Marketing
Page Design
Reporting
email: info@crossover-int.com
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39. Facebook Marketing
Advertisement Design
Response Management
email: info@crossover-int.com
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40. Thank You!
Alex Hung
FB: hungalex@gmail.com