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Music Video – Undisclosed Desires 
http://youtu.be/t1bRogKq-zs
Lyrics and Visuals 
• The lyrics are integrated with the visuals within the 
background of the performance; during the music 
video, synchronous freeze frames are used to 
present particular lyrics when they’re sung by the 
lead singer. The lyrics are presented on a television 
screen behind the band members during the 
performance.
Music and Visuals 
• The entire video is performance based; it has 
a modern and techno atmosphere. This is 
established due to the props and costume 
appearance. 
• The lights and speakers are enchanted by the 
rhythm/beat of the music.
Genre Characteristics 
• The clothes/costumes featured in the music 
video are represented to be alternative 
classed; the fashion is quite niche. There isn’t 
a set narrative for the music story; the music 
video is quite abstract.
• The cinematography within the music video can be 
represented to be partially peculiar due to the 
electrical equipment and the angles used to portray 
the techno sense within the video. The camera 
focuses on the lead singer and dancers shoes – this 
can be seen to be rather odd within the video. The 
dancer wears plain white trainers whereas the lead 
singer can plug an amplifier lead into his shoe.
Demand For The Record Label 
• The record label requires a variety of close ups 
of the band members; there are a frequent 
use of close ups within the music video. 
However, the camera is mainly concentrated 
on the lead singer.
Notion of Looking 
• The music video frequently presents the 
female dancer; the costume reveals particular 
areas of her body and becomes focuses on.

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Cross media case study

  • 1.
  • 2.
  • 4.
  • 5.
  • 6. Music Video – Undisclosed Desires http://youtu.be/t1bRogKq-zs
  • 7. Lyrics and Visuals • The lyrics are integrated with the visuals within the background of the performance; during the music video, synchronous freeze frames are used to present particular lyrics when they’re sung by the lead singer. The lyrics are presented on a television screen behind the band members during the performance.
  • 8. Music and Visuals • The entire video is performance based; it has a modern and techno atmosphere. This is established due to the props and costume appearance. • The lights and speakers are enchanted by the rhythm/beat of the music.
  • 9. Genre Characteristics • The clothes/costumes featured in the music video are represented to be alternative classed; the fashion is quite niche. There isn’t a set narrative for the music story; the music video is quite abstract.
  • 10. • The cinematography within the music video can be represented to be partially peculiar due to the electrical equipment and the angles used to portray the techno sense within the video. The camera focuses on the lead singer and dancers shoes – this can be seen to be rather odd within the video. The dancer wears plain white trainers whereas the lead singer can plug an amplifier lead into his shoe.
  • 11. Demand For The Record Label • The record label requires a variety of close ups of the band members; there are a frequent use of close ups within the music video. However, the camera is mainly concentrated on the lead singer.
  • 12. Notion of Looking • The music video frequently presents the female dancer; the costume reveals particular areas of her body and becomes focuses on.