Music videos employ various camera techniques, editing styles, lighting, props, costumes, and colors to represent the artist and song. Common camera shots include long shots, close-ups, and mid shots to emphasize the artist, location, and emotions. Jump cuts and transitions are frequently used in editing. Props, costumes, and colors help set the mood and theme of the music video by reflecting the genre and identity of the artist.
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http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=6496211
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2. CAMERA SHOTS
• Music videos tend to include many long
shots, close ups and mid shots. This
creates emphasis on the artist and on
there location and emotions. Close ups
are also used to reflect the words of the
song at the same time as the artists lips
sync with the words.
3. CAMERA MOVEMENT
• The movement of the camera is used to
follow and trace the artist of band. Camera
movements include tilts, pans, tracking
and crane shots.
4. EDITING
• Jump cuts is the predominant editing
technique used in music videos. This is
because it allows a sudden change from
one scene to another. Similarly, transitions
such as fade and dissolve are very
common in music videos as they create a
different effect to just cuts.
5. LIGHTING
• Some music videos have artificial lighting
which put the artist or band in an
enhanced look.
• Some videos are black and white which
help emphasise a particular mood or style.
6. SOUND
• Sound in a music video is mainly the
vocals or the song but in some videos the
producer can make the music video into a
short film that tells a story, a music video
which may not be performance based at
all.
7. PROPS
• Props are vital in a music video to add to
the scene and create significance on
particular objects or people.
8. COSTUME
• This goes with the scenes and reflects on
the genre, especially if a band has a 360
contract as this means that there music
and image should create there identity.
Costume is an important factor because it
has a slight influence on how the viewers
will dress, they may use artists as role
models as they are people they will idolise.
9. COLOUR
• Colours tend to set the mood of the song
through creating an atmosphere, so there
may be a colour theme in a music video.
For example dark colours are used more
in rock songs such as Kings Of Leon and
Biffy Clyro and bright colours are seen to
be used more in pop videos such as Katy
Perry’s music videos.
