Klantenadministratie opdracht Telenet

1. Business development cycle
O-Phase & C-Phase
Presentation by: Liene Gallego, Els Geerts, Lynn Hoofteer, Anaïs Crabs & Nona Van de Velde

2. Table of contents
Introduction
De Lijn
•O-Phase
•C-Phase
Telenet
•O-Phase
•C-Phase
New Holland
•O-Phase
•C-Phase
Conclusion

3. De Lijn: O-Phase
Own Vision The company
Occupants People without drivers licence
Youth
People avoiding traffic jams
Youth
65+
Employees
Objects An ecological, cheaper and less stressful
way to travel
Durable and qualitative way to travel
Multimodality
Objectives Get people to their destination Get people to their destination
Organization Traveller
Government
Parents
Traveller
Government
Employers

4. Operations Good prices
Convenient
Good schedule
Point-of-entry campaigns
Development
New Products
Occasion Start of school year
Visiting a city
No other ways of transport
Events
Outreach Flanders and Brussels Flanders and Brussels
Own Vision The company

5. De Lijn: C-Phase
Cost to the buyer
Ticket
Season ticket
Convenience of
buying
Text-ticket
Online
Ticket Office
On the bus
Concept
No stress
Environment-
minded

6. Communication
Internet
Radio
Television
Magazines
Newspapers
Along the road
Consistency
Helps you every time in the same way

7. Telenet: O-Phase
Own Vision The company
Occupants Private individuals
Companies
Private individuals
Businesses
Objects One subscription for all devises Market leader telecommunication
Great performance and amusement value
Objectives TV
Social life
Intersection of television, internet and
telephony
Organization Families
Businesses
Families
Businesses

8. Own Vision The company
Operations Better prices
Faster than competitors
Better customer services
Focus on clients and innovation
Investment in superfast internet and
mobile services
Occasion Buying new technologies
Dissatisfaction competitors
Innovation
Outreach Belgium, Belgians on vacation Flanders, Brussels

9. Telenet: C-Phase
• Have a TV, computer, mobile phone and landline
• Subscription
• …
Cost to the buyer
• Telenet shops
• Salesmen
• Online
Convenience of buying
• Fast internet
• Wide range
• …
Concept
• Social media
• Website, telephone
• Telenetshop
Communication
• 6,7/10Consistency

10. New Holland: O-Phase
Own Vision The company
Occupants Wholesalers
Farmers
Contractors
Producers of crops
Farmers
Winegrowers
Objects Harvest faster
Work more efficient
Qualitative machines
Enhanced productivity
Accessible technologies
User-friendly machinery
Objectives Harvest
Feed cattle
Harvest
Feed cattle
Soil transport
Organization B2B B2B

11. Own Vision The company
Operations good price/quality ratio
Brand awareness
dealers
Total aid
Advice
Reliable partner
Occasion Company grow
New technologies available
Outreach Worldwide Worldwide

12. New Holland: C-Phase
Cost to buyer
Between €60.000 and
€260.000
Convenience
easy to find dealers on
their website
5 in Belgium
order parts and find
information
Concept
Clean Energy leader
Machine of the year
New Holland style
Farmer Weather App

13. Communication
Brand awareness
Facebook page
Agricultural fairs
Consistency
Mechanical industry survey
about contentment
Still most popular brand in the
Netherlands

14. Thank you for listening