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Business_Models introduction for beginner
1. Knowledge Transfer | Accelerating Innovation V. Nilsen
Introduction to
Business Models
Vetle Nilsen
2. Knowledge Transfer | Accelerating Innovation V. Nilsen
Entrepreneurship Meet-Up
Provide CERN people interested in
innovation and entrepreneurship with an
arena for discussion and learning
3. Knowledge Transfer | Accelerating Innovation V. Nilsen
Upcoming topics
Meet-up #4: Topic TBA, May 13th
Meet-up #5: Open Presentations, May 27th
Meet-up #6: CTI training and support for
Entrepreneurs,
Björn Ingell, June 10th
4. Knowledge Transfer | Accelerating Innovation V. Nilsen
“We should have a meeting
room for initial discussions,
then have a beer afterwards”
- Participant
5. Knowledge Transfer | Accelerating Innovation V. Nilsen
KT Half Day Training
Topics
• Introduction to Intellectual Property
• Basics of Contracts for KT
• Entrepreneurship at CERN
• Examples of Knowledge Transfer Projects
Next Session 29th of May 08:30-12:30
Sign up in the training catalogue
6. Knowledge Transfer | Accelerating Innovation V. Nilsen
Topics
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7. Knowledge Transfer | Accelerating Innovation V. Nilsen
What is the only necessary
condition for a business
9. Knowledge Transfer | Accelerating Innovation V. Nilsen
Business model is a buzzword that everybody
used (or overused) during the dotcom boom.
In fact, poorly thought out business models were
the downfall of many dotcoms.
However, the business model dates back to the
earliest days of business; it merely describes the
way in which a company makes money.
www.investopedia.com
11. Knowledge Transfer | Accelerating Innovation V. Nilsen
Key Activities
Key Partnership
Key Resources
Cost Structures Revenue Streams
Value Propositions Customer
Relationships
Channels
Customer Segments
Source: Business Model Generation, A. Osterwalder
12. Knowledge Transfer | Accelerating Innovation V. Nilsen
Value Proposition
What distinguish your business from the competitor?
What is the value you provide the customer?
• Newness
• Performance
• Customization
• "getting the job done”
• Design
• Brand/status
• Price
• Risk reduction
• Convenience/usability
14. Knowledge Transfer | Accelerating Innovation V. Nilsen
Customer Segments
Who are your main customers?
• Mass Market
• Niche
• Segments
• Multi-Sided
15. Knowledge Transfer | Accelerating Innovation V. Nilsen
Channels
How do you distribute the value proposition to
your customers?
• Online
• Retail Stores
• Partners
• App
16. Knowledge Transfer | Accelerating Innovation V. Nilsen
Customer Relationship
What is the relationship the business have with
its customers?
• Personal Assistance
• Dedicated Personal
Assistance
• Self Service
• Automated Services
• Communities
• Co-creation
17. Knowledge Transfer | Accelerating Innovation V. Nilsen
Key Activities
The most important activities in executing a
company's value proposition
18. Knowledge Transfer | Accelerating Innovation V. Nilsen
Key Resources
The resources that are necessary to create
value for the customer
• Human
• Financial
• Physical
• Intellectual
19. Knowledge Transfer | Accelerating Innovation V. Nilsen
Key Partners
Which partners are necessary for making the
business work?
20. Knowledge Transfer | Accelerating Innovation V. Nilsen
Revenue Stream
How the company makes income
• Selling a product
• Usage Fee
• Subscription
• Renting/Leasing
• Licensing
• Brokerage Fees
• Advertising
21. Knowledge Transfer | Accelerating Innovation V. Nilsen
Cost Structure
What are the cost associated with running the
business and how does it scale with sales
• Fixed Costs
• Variable Costs
• Economies of Scale
• Economies of Scope
• Cost-Driven vs. Value-Driven
28. Knowledge Transfer | Accelerating Innovation V. Nilsen
Key Activities
Key Partnership
Key Resources
Cost Structures Revenue Streams
Value Propositions Customer
Relationships
Channels
Customer Segments
Content
owners
Content
Providers
Distribution
platform
Easy
access to
content
when you
want it
Online
People who
binge watch
tv shows
Digital
platform
Subscription
Royalties Salaries Bandwidth
29. Knowledge Transfer | Accelerating Innovation V. Nilsen
Key Activities
Key Partnership
Key Resources
Cost Structures Revenue Streams
Value Propositions Customer
Relationships
Channels
Customer Segments
Travel
networks
Platform
maintenance
Brand
Cheap way
of getting
an unique
travel
experience
Online
Online
community
Travelers
% Fee
Platform
costs
Home
owners
Phone
support
Insurance
Platform
Customer
support
Payment
providers
Rent out
your extra
space
30. Knowledge Transfer | Accelerating Innovation V. Nilsen
Key Activities
Key Partnership
Key Resources
Cost Structures Revenue Streams
Value Propositions Customer
Relationships
Channels
Customer Segments
Payment
providers
Marketing
Platform
development
Support
Brand
Trust
Platform
Exchange
money from
one currency
to another at
better rates
Online
support
Web platform
People
living/workin
g abroad
Frequent
users of
exchange
services
% Fee
Platform
development
Support Insurances
31. Knowledge Transfer | Accelerating Innovation V. Nilsen
Key Activities
Key Partnership
Key Resources
Cost Structures Revenue Streams
Value Propositions Customer
Relationships
Channels
Customer Segments
Publishers
Maintaining
platform
Warehouses
Price
Online
Platform
Amazon.com
Sales
Platform, Logistics, Marketing,
Physical Storage,
Suppliers and
manufacturers
Network of
sellers
Logistics
Marketing
Brand
Platform
Selection
Convenience/
Speed
Mass
market
Online and
phone
support
Commission
on sales
Subscription
32. Knowledge Transfer | Accelerating Innovation V. Nilsen
Key Activities
Key Partnership
Key Resources
Cost Structures Revenue Streams
Value Propositions Customer
Relationships
Channels
Customer Segments
Content
Providers
Advertising sales
and analytics
Users
Brand
Platform
Platform
development and
maintenance
Connect with
friends, share
content …
Reach a specific
target group with
your advertising
Facebook adds,
Facebook pages
Online Internet Users
Advertisers and
marketers
Small businesses
Add Revenue
Bandwidth Sales
Platform
33. Knowledge Transfer | Accelerating Innovation V. Nilsen
Key Activities
Key Partnership
Key Resources
Cost Structures Revenue Streams
Value Propositions Customer
Relationships
Channels
Customer Segments
Suppliers
Appliance
producers
Production
Logistics
Sales
Price
Simplicity
Customization
Convenience
Brand
Physical
Resources
Communities
Self-service
IKEA
Web sales
Individuals
Businesses
Product
sales
Production
Marketing
and sales
34. Knowledge Transfer | Accelerating Innovation V. Nilsen
Basic Models
• Brokerage
• Bundling
• Crowdsourcing
• Disintermediation
• Freemium
• Leasing
• Low-touch
• Pay as you go
• Razor/blades
• Product to service
• Standardization
• Subscription
• Negative operating
cycle
Source: Seizing the white space, Mark Johnson
The aim is to provide CERN people who are interested in innovation and entrepreneurship with a platform where they can discuss and learn about relevant topics. Some of the meet-ups will have a specific agenda with invited guest speakers, while others will have more of an overarching topic to be discussed among the participants.
The first meet-up was primarily spent discussing how the meet-ups should be organised in the future and what the participants want to accomplish by attending the meetings. We also asked them to answer a short questionnaire, and the results are presented in the following slides.
Commission for technology and innovation
We presented the participants with 12 different subjects related to innovation and entrepreneurship and asked them which ones they would be interested in discussing and/or learning about.
Sales technique and Business models were the most wanted subjects, followed by business plans, angel investors, open innovation and entrepreneurs’ experiences.