The document discusses the importance of customer relationship management, emphasizing that retaining existing customers requires less effort than acquiring new ones. It contrasts the experiences at Big Bazaar and MakeMyTrip, highlighting positives and disappointments. The conclusion underscores the need to treasure relationships and prioritize service over mere price and quality.

1. “ It Takes Less Effort to Keep an Old Customer Satisfied than to Get a New Customer Interested.” Customer Relationship Management

2. Who is Customer? Who is Service Provider? I’m a Customer I’m a Service Provider

3. Types of Customer Types of Customer Internal External

4. Dass

5. Big Bazaar

6. Make My Trip.com

7. Experience @ Dass Positives Disappointments

8. Experience @ Big Bazaar Positives Disappointments

9. Experience @ Make My Trip.com Positives Disappointments

10. Conclusion Customer says, “I won't complain. I just won't Come Back.” Treasure your Relationships, not Possessions. Being on par in terms of Price and Quality only gets you into the Game. Service wins the Game. From the assignment I come to know three things.

11. Treat Your Customer, as You Want to be Treated as a Customer. THANK YOU