This document discusses several critical media theories: 1. Uses and gratifications theory - media can fulfill needs like diversion, personal identity, and reinforcing values. Readers use magazines for entertainment and learning. 2. Effects theory - society and culture are produced by media which presents ideologies that people accept. 3. Representation - media represents reality to create meaning, like stereotypes to appeal to audiences. This magazine represents that anyone can succeed in music.

1. Critical theories
Judah Chandra
Muhammad Zeeshan
Mohammmed Zafraan,

2. Uses and gratifications theory
Our product fulfils the Uses and gratifications theory as it is a
Diversion from everyday problems,
The product creates meaning as the reader will read the magazine and
create their own Personal identity by constructing identity from the
characters in this media text. The song itself is about change which in
itself is a powerful word indicating that life will never be the same.
Therefore, by reading this the viewer will be reinforced of personal
values, models of behaviour, gaining insight themselves and
challenging their own behaviour and values.
People read magazines for many reasons, with some of them being
Entertainment
Learning information. They can do this by visiting the website and
gather information of what interests and affects them.

3. Effects theory
Society controls everything; culture is produced
by the industry of media. This is an example
that presents people with ideologies as they
will accept what has been given by the
media.

4. Ideology
An Ideology is a system of belief constructed by a
media text. Ideologies of society- for example being
rich and famous
Chomsky believed mass media diverts people
attention from real issues like poor living conditions.
One of the many issues portrayed in the song
fortminor, “changes”
Explicit- newspaper
Implicit- visual representation

5. Representation
Representation is a representation of reality to create meaning
for the audience- e.g. stereotypes to appeal to target audience.
This is evident in the text as in the picture, two young characters
who have made a new hip hop song are shown. This represents
that anyone can make it big through hard work, perseverance,
and determination. This magazine rebels against traditional
stereotypes as they are asian youths which show music is for
everyone, regardless of Age, disability, gender, socio-economic
grouping, race, nationality, or sexuality.

6. Media language
There is an Active institutional view- meaning transmitted by text
as active to the audience as a receiver.
viewer interprets media texts differently and deconstructs
accordingly
Deconstruction
An audience deconstructs text through logos and not a single
meaning but individual interpretations. The fort minor logo used
creates meaning of a well organised, experienced, and intelligent
perception due to the simplicity of having 2 letters with the
contrasting colours, white, red, and black.