The document describes a charity campaign that encourages people to donate money to provide homeless people with Christmas dinners, shelter, food, and medical care during the holidays. The campaign targets wage earners over 21 through emails, advertisements, and leaflets showing a Christmas dinner, in order to publicize the charity and its goal of helping those in need during the Christmas season.

2.  The main message of this campaign, is to
encourage people to buy a Christmas Dinner
for a Homeless person. Support is also
generated to provide shelter, food and
medical treatment during the Christmas
period.

3.  The campaign is targeted at wage
earners, mainly over 21 years
old, because these are the people most
likely to be able to donate money to a
worthy cause.

4.  Emails were sent out to previous
donators. Adverts were placed in the
press and leaflet were delivered through
the door showing a Christmas Dinner on
a plate.

5.  Mailshots & Emails were sent out after the
campaign detailing how much money had been
raised which in 2011 was a significant amount which
the Charity were extremely grateful for. They
offered the opportunity to gift a meal on behalf of
friends & family in lieu of Christmas presents which
also was a great success.

6.  Leaflets through doors, adverts in magazines
& newspapers and email messages. These
methods helped publicise the “Crisis at
Christmas” Charity and put it in the forefront
of people’s minds at an emotive time of year.
The more coverage the better.