Your brain releases happy chemicals when you see something good for survival. You define survival with neural pathways built from experience. They can lead to behaviors that are not really good for survival. You can build new pathways, but it's not easy. It helps to know how the old ones got there. Neurons connect from emotion and repetition. Emotions are chemicals controlled by the brain structures we've inherited from earlier mammals. You cannot just ignore your animal brain because it's part of your operating system. Your three brains have to work together, even though they're not on speaking terms.