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We Believe in Open Business


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We believe a business that operates without a comment box, operates broken.

That is, a business that fails to open up to the riches it could share in through the feedback loops, real-time co-creation and wikifixing of the power of the network is a business that is in peril - at risk of being disrupted and defeated by those that are.

Next to those from the self-organised, open future, it is broken.

90:10 is all about fixing that.

Published in: Business
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We Believe in Open Business

  1. 1.
  2. 2. We believe in Open Business<br />
  3. 3. By opening your business and its activities, from product and service development to marketing and customer care, the consumer becomes more deeply engaged. <br />
  4. 4. Consumers become involved in the decisions that matter to them. They care more about the outcomes – and have more invested in making the outcomes a success: whether a new product choice, a marketing campaign or a new service experience.<br />
  5. 5. The explosion of social media means there are thousands of live consumer conversations to discover, explore for insight and connect with. <br />
  6. 6. Social technologies offer the ability to deliver collaborative action in a scalable and more cost efficient way than ever before.<br />
  7. 7. By collaborating with the consumer you co-create your best-fit business outputs with them. <br />
  8. 8. This delivers cheaper and more effective solutions as well as deeper consumer loyalty. <br />
  9. 9. Consumer loyalty becomes more important than ever in a world in which we look to our friends – not the press or ads - for advice and recommendations.<br />
  10. 10. Company: Who and what are we?<br />We are..<br />We are a global network of leading social media specialists.<br />Our backgrounds are Marketing, PR, Research, Brand Planning, Business Consultancy & Web Development<br />We help departments or whole-businesses locally or internationally adapt and win in social media<br />We are a European crowd of multi-lingual, multi-national researchers, planners, brand strategists, web developers, mobile and social media specialists.<br />We use methods of co-creation to deliver insight, <br />innovation and action for organisations. <br />We make your products, services and communications a better fit for the intended consumer – helping to build a better business<br />
  11. 11. Our Experience:Collectively we have worked with and in support of...<br />
  12. 12. What are you waiting for?<br />Contact: <br />GianluigiCuccuredduManaging Partner<br /><br />+31 6 41 36 26 12<br /><br />