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We believe a business that operates without a comment box, operates broken.
That is, a business that fails to open up to the riches it could share in through the feedback loops, real-time co-creation and wikifixing of the power of the network is a business that is in peril - at risk of being disrupted and defeated by those that are.
Next to those from the self-organised, open future, it is broken.
90:10 is all about fixing that.