This document discusses innovation and problem solving through open innovation networks and multidisciplinary collaboration. It presents the Creax methodology, which involves analyzing a product's DNA by describing its functions, properties, and finding inspiration from other technologies, domains, and patents. The DNA is then varied through properties, states, shapes, and other factors to generate new solutions. Services can also be analyzed through this process. The goal is to accelerate innovation for technology companies by providing consulting, training, and software solutions.

1. INNOVATION by
SOMEWHERE, SOMEBODY
ALREADY SOLVED YOUR PROBLEM

2. To accelerate the innovation process of technology
driven companies by providing solutions through a
synergy of multidisciplinary skills, our systematic
methodology and cross-industry learning.
MISSION 2

3. OPEN INNOVATION NETWORK 3
WORKSHOPMARKET DEVELOPMENTPROBLEM SOLVINGINNOVATION

4. SOLUTIONS 4
CONSULTING
TRAINING
SOFTWARE

5. RESOURCES
CONSULTING 5

6. SUCCESS STORIES
CONSULTING 6

7. Solving any (technical) problem
PROBLEM SOLVING 7

8. Developing the next generation of a product, process or service
INNOVATION STUDY 8

9. Mapping new markets and applications for existing products,
technologies or processes.
MARKET DEVELOPMENT 9

10. WHAT IS INNOVATION?

11. To innovate: to make changes in something established,
especially by introducing new methods, ideas, or products
Innovation is the development of new values through solutions
that meet new requirements, inarticulate needs, or old
customer and market needs in value adding new ways.
Innovation: an improvement to something already existing.

12. SOLUTIONS 12
CONSULTING
TRAINING
SOFTWARE

13. 1
3
2
What values do we want? What resources do we have?
Where to look for inspiration? If we change, do we gain?
4
CREAX METHODOLOGY

14. 1
3
2
What values do we want? What resources do we have?
Where to look for inspiration? If we change, do we gain?
4
CREAX METHODOLOGY

15. DNA
HOLLOW
CONICAL
BRITTLE
RIGID
ROUND
SURFACE
TRANSPARENT
FLAT (BOTTOM)
TO HOLD LIQUID
TO NEST
TO BREAK
TO KEEP SHAPE
TO HOLD
TO GRIP
TO INDICATE
TO STAND
PROPERTIES FUNCTIONS
PRODUCT DNA 15

16. DESCRIBE A IN WORDS
PRODUCT DNA 16

17. FUNCTIONS VS SOLUTIONS 17
FUNCTIONS STAY, SOLUTIONS CHANGE

18. DNA
COMPARISON TO
SIMILAR DNA
ANALOGY
PRODUCT DNA 18

19. PROPERTY - FUNCTION 19

20. PROPERTY - FUNCTION 20

21. INSPIRATION FROM PATENTS
505 unique patents on Tea Bags
21

22. UNCLE BEN’S RICE BAG 22

23. MORE INSPIRATION 23

24. OTHER
DOMAINS
FUNCTIONS
PROPERTIES
porous
SUBJECT
to contain
DNA ANALOGY
a glass
24

25. OTHER
DOMAINS
FUNCTIONS
PROPERTIES
A GLASS OF WATER 25
porous
rigid
brittle
transparent
round
surface
to hold
to indicate
to contain
to nest
conical
to grip
to stand
to heat
to clean

26. 1
3
2
What values do we want? What resources do we have?
Where to look for inspiration? If we change, do we gain?
4
CREAX METHODOLOGY

27. DNA
COMPARISON TO
SIMILAR DNA
VARIATION OF
PROPERTIES
ANALOGY VARIATION
PRODUCT DNA 27

29. Porosity Shape
To contain
To stabilize
To inspect
To hold
To insulate
Transparency Surface
FUNCTION
PROPERTY
VARIATION OF PROPERTIES 29

30. DNA VARIATION, EXERCISE 30

31. STATE 31
Liquid snow chains
to grip
Pancake spray
to cook
Solid Liquid Gas

32. STATE 32
Field
Inductive pad
to charge
Laser spark plugs
to ignite

33. Bone conduction, Dresden war memorial
to disperse
PULSATION
SUPERGLASS
33
Vibrating mascara
to apply
Continuous action Pulsating action Resonance mode

34. Solid Segmented solid Solid powder
FRAGMENTATION 34
Segmented label
to take with you
Segmented cooking pot
to save

35. SURFACE 35
Finned cup
to crush
Dimpled ball
to glide
Smooth surface 2D protrusions 3D protrusions

36. POROSITY 36
Perforated lid
To pour
Hollow foam
to insulate
Solid Hollow Multiple hollow

37. AUTOMATION 37
Self teaching thermostat
to control
Stone brick printer
to pave streets
Human + semi
automated tool
Fully
automated tool
Human

38. SHAPE 38
Chewing gum container
to fit
Double function Ketchup packet
to dip & squeeze
Axi symmetric Fully 3DPlane

39. TRANSPARENCY 39
Bird-Protection glass
to detect
Opaque construction Partially transparent Transparent
Transparent Post-it
to indicate

40. COLOUR 40
No use of
colour
Binary use of
colour
Full spectrum
use of colour
Colour changing shirt
to detect
Camouflaged satellite dish
to hide

41. COORDINATION 41
Soap with ink marking
to clean
Seasoning inside shotgun shell
to flavor
Coordinated
action
Action during
intervals
Non- coordinated
action

42. FLEXIBILITY 42
Immobile Multiple joints Completely flexible
Flexible car
to deform
Foldable boat
to transport

43. SENSES 43
One Sense Two Sense Many Senses
Whiskey smoking chips
to flavour
Touch screens with touch
to feel

44. INTEGRATION 44
Wetsuit with life jacket
To float
keybrid
to connect
Mono system Bi system Poly system

45. COMPONENTS 45
Similar components Different componentsComponent and
negative component
Philips fl starters
to remove/install
Adjustable hot sauce
to vary

46. MARKET 46
Paris bike rental service
to transport
Coca cola custom soda fountain
to purify
Product ExperienceService

47. INFORMATION 47Control trhough
intermediary
Addition of
feedback
Direct
control
Colour changing label
to indicate freshness
Egg-perfect timer
to indicate temperature

48. SYMMETRY 48
Symmetrical system Partial asymmetry Matched asymmetry
A twisted wrench
to grip
Brush with paint can hook
to hang

49. FIBRES 49
Phase changing textile
to absorb heat
Concrete canvas
to strengthen
Homogenous sheet 2D regular mesh Active elements

50. DNA VARIATION: SERVICE 50

51. Solid Segmented solid Solid powder
FRAGMENTATION 51
Islamic Barbie doll
Movie night for ladies
Single (parent) vacations
Car sharing

52. AUTOMATION 52
Self-register
Human + semi
automated tool
Fully
automated tool
Human
iTunes Genius function

53. TRANSPARENCY 53
IKEA facts & numbers
Opaque construction Partially transparent Transparent

54. FLEXIBILITY 54
Immobile Multiple joints Completely flexible
Personalized shoes Personalized furniture

55. INTEGRATION 55
Social media
Mono system PolysystemBi system

56. SENSES 56
Aroma marketing“Mood sensing”
software
One sense Many sensesTwo senses

57. EXPERIENCE 57
Experience coupons
Product ExperienceService

58. INFORMATION 58Control trhough
intermediary
Addition of
feedback
Direct
control
Tracing packages Active radar alert

59. SOLUTIONS 59
CONSULTING
TRAINING
SOFTWARE

60. SOFTWARE 60
THE PATENT DATABASE AS A SOURCE OF INSPIRATION

61. A FOR INNOVATION

62. CREATIVE THINKING: COMMITMENTS 62
Alex Osborn
1. Postponement of judgment
2. Quantity breeds quality
3. Hitchhiking
4. Freewheeling

63. WWW.CREAX.COM
Pieter Van Lancker
Innovation Trainer
Innovation Engineer
pvl@creax.com
Engelse wandeling 2f
8500 Kortrijk (be)
+ 3 2 5 6 2 3 9 4 9 4
info@creax.com