A simple loaf of bread can provide social, cultural, artistic, and economic value when viewed through different frames. Socially, bread could serve as a communication tool by stamping messages on loaves. Culturally, bread is iconic in literature and symbolizes life. Artistically, the team sculpted bread figures worth thousands of dollars. Economically, governments or companies could sponsor bread stamps for marketing campaigns. Bread also carries metaphorical meaning regarding senses, status, faith, and culture.

1. A CRASH COURSE
ON CREATIVITY
Venture Lab – Stanford University
FRAMING &
REFRAMING
A LOAF OF BREAD
Team - 26785

2. Team 26785
Brijmohan
Jakhmola
Murali
Vedula
Fanny Molad
Sumera
Rahil
Alejandra
Gallo

3. A Simple Loaf of Bread!
How many values

can be added to it!!
The values we find/ imagine/ add to something
(anything), is directly related to who we are, to
our formation and education, social and
economic environment, etc.

4. For example, in our team we found that we can
add
A SOCIAL VALUE
 We can use it as a social communication bridge!
 HOW?... Stamping a message on it… an idea can get inside
anyone´s home.

5. In the past, bread was stamped to indicate
identification
 In the Middle Ages, throughout Europe, marking bread became
obligatory.
 So a baker could be identified for better or worse, depending on the
quality of his bread.

6. One of the different methods to stamp on bread:
while baking

7. Creating value: bread a new social
media
 Local government or private companies can subsidize
bakers by stamping their campaign messages, for
example: “eat healthier and be happy”; “Respect & enjoy
our home Earth”; demanding profit sharing with the
consumer by lowering the prices of bread or with an
NGO by donating a %.
(# bre a d * $ /c o nta c t) - $ /s ta m p =
c a n be wo rth m illio ns

8. AND A CULTURAL VALUE
 ONE LOAF OF
BREAD.
But take
care! Don’t
over eat
me.
Yummy! I
am baked
for the
tummy.

9. A renowned Bread!
 I am a famous
ginger Bread man.
People know me
very well. As a
bread I am so
valuable that they
can see me in
different books, they
bake me and then
eat me. I am being
made for every one!

10. “I read to earn
bread.”
 The heading is self
explanatory. Read in
order to earn bread,
the sole sustenance
of life for millions of
people. If you don’t
read, you don’t have
bread..thus you
might as well
consider yourself
DEAD!

11. WITH A LOAF OF BREAD WE CAN ALSO
CREATE AN ARTISTIC VALUE,
BUILDING SCULPTURES.
W BUILT TW SCULPTUR
E O ES, USING
AWHOLE LOAF OF BAGETTE BREAD FOR
EACH
(+ SEVERAL TOOTHPICKS).

12. This is Teddy Smiley

13. And this, a typical modern
Urban Landscape

14. But this is not all…
Our sculptures will be presented
in an important exhibition, which
has evaluated them in
thousands of dollars each, thus
creating a monetary value

15. Here they are exhibited!!

16. And here we are, ready for the
opening and very excited indeed!!

17. We can also add an
ENGENEERING VALUE

18. Bread Creating Histories

19. And last, but not least
BREAD AS A METAPHOR
Metaphor for feeling
 Miracle = Faith
Gratitude (Hunger Games)
Reward
Satisfaction
Happiness

20. Metaphor for Senses
 Aroma wafting through the home
 Aroma at a baker’s shop
 Soft touch of comfort from a soft roll
 Hard crunch of a toast
 Visual of sensuality
 Sound of a chewable bread
 Bread dipped in a soup

21. Bread as a Status Symbol
 Well decorated, filled with herbs and grains
and nuts – rich flavor
 Plain white bread – cannot afford more
 Stale bread – take what you can get
 No access to bread

22. Bread as Cultural
 Pita
 Roti
 Chapathi
 Naan
 Pastry
 Pizza

23.  Thank You

 Team -- 26785
Team 26785