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A Crash Course on Creativity

Assignment 2: Framing and Reframing


  Kapil – Victoria – Julie – Janez - Aniss
           7th November 2012
What’s the challenge




Look at bread in a new way

Create as much value as possible starting with loaf
of bread
So…
What will we do with one loaf of bread?
Create art




Reference: http://www.ideabounty.com/blog/post/2407/bread-art
Create more art




Images are not our own. Individual copyright, ownership of art by original creators.
Source: https://www.google.com/search?q=bread+art&hl=en
Add more value…
1. Personalized art … in a mall kiosk

2. Personalized, made to order, customized, baked-before-
   your-eyes bread … in a mall kiosk

3. Bring in a theme. E.g.: Hunger, Underprivileged children.
   Collaborate with a charitable cause. Donate benefits to
   charity. Tie up with a corporation for matching
   contributions
Embark on a world tour




Tatsumi Orimoto travelled from Nepal to Germany with loaves of bread
tied to his head as part of an artistic series demonstrating the unifying
power of communication. Image Credit: The Bread Blog


Reference: http://www.ideabounty.com/blog/post/2407/bread-art
Feed a school, a shelter, a community
                                                          A mammoth loaf of bread can feed 100
                                                          people or more…


                                                          Sources:
                                                          http://miraimages.photoshelter.com/image/
                                                          I0000x4BT8xJYydc

                                                          http://www.history.com/this-day-in-
                                                          history/jefferson-presented-with-a-
                                                          mammoth-loaf-of-bread
This has been done before on 26th March 1804:

On this day in 1804, President Thomas Jefferson attends a public party at the Senate and leads a diverse crowd
in consuming an enormous loaf of bread dubbed the mammoth loaf. The giant bread was baked to go with the
remnants of an enormous block of cheese.

Two years earlier, a group of Baptist women from Massachusetts had sent Jefferson a 1,200- pound hunk of
cheese in gratitude for his support of religious tolerance. The cheese, they said, illustrated Jefferson's claim that
North America's superior natural resources would one day enable the U.S. to outstrip all of Europe in
agricultural production.
Share a Bread: Foster diversity
                                              Every kid in school brings
                                              in a different type of bread
                                              loaf

                                              Share a bread program
                                              will foster diversity and
                                              help learning about and
                                              accepting different
                                              cultures and cultural
                                              differences.

Source: http://www.dessert.net.au/images/fig-loaf20070614bread-types12.jpg
Cultural Value


                                            “Bread is offered as a
                                            welcome gesture in many
                                            Balkan communities”
                                            -Team Member, Slovenia




http://www.worldatlas.com/webimage/countrys/europe/balkans.gif
Value of Bread
     Communicating Cultural Ideas
“The is a proverb in Slovene: ‘good as bread’ which means
that someone is a good person, giving the bread the value
of a well appreciated commodity.”

-Team Member, Slovenia

“ ‘To break bread’ means not only to eat a meal
together, but to make some form of peace or diplomatic
gesture”

-Team Member, Canada
Start a movement
     I did work hard for my dad, and later, my
     brother Glenn, as they taught me our unique
     style of baking. I gave about 15 of my early
     years to the business. I know a lot of what I
     learned has returned to me today, when it
     matters.

     But back then, I didn’t have the passion for it
     that I do now, and I didn’t see a future for me
     there. I often used to think that depression
     and misery were normal, at least for me. I But
     back then, I just felt that I was born to lose.


     Learn about Dave’s reincarnation
     and his success at
     http://www.daveskillerbread.com
Start a revolution




                                   Sign: “Bread, Freedom, Social Justice”

          “In Egypt, it was what started the revolution in egypt in 25th Jan 2011, the
          protesters shouted bread, freedom, justice.”
          -Team Member
http://latitudenews.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/bread-freedom-and-social-justice.jpg
Additional value creation thoughts…
Charity:
Collecting unsold bread from marketplace on the sell by date and feed the
homeless and hungry.

Catch a fish vs. teach to fish:
Start an online/offline movement (~Khan Academy etc.) where we teach everyone
to bake their own bread. Use bread as a metaphor for incubating and unleashing
creativity, entrepreneurship, self-reliance and creating ones own destiny.
Chemical Structure
      Economic: Patent something which keeps
      bread fresh, reduces wasted bread and saves
      money


      31st Century: Use new technologies to break
      bread down to its original elements. Rebuild
      the bread into something else of value using
      those elements (everything is made of
      carbon…build a living creature out of bread?!)




      Source: http://www.rsc.org/images/FEATURE-
      Bread-360_tcm18-163644.jpg
Putting a loaf of bread to unconventional uses…




                    Source:
                    http://thesecretyumiverse.wonderhowto.com/
                    how-to/13-non-edible-uses-for-bread-
                    0139035/

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Framing and reframing

  • 1. A Crash Course on Creativity Assignment 2: Framing and Reframing Kapil – Victoria – Julie – Janez - Aniss 7th November 2012
  • 2. What’s the challenge Look at bread in a new way Create as much value as possible starting with loaf of bread
  • 3. So… What will we do with one loaf of bread?
  • 5. Create more art Images are not our own. Individual copyright, ownership of art by original creators. Source: https://www.google.com/search?q=bread+art&hl=en
  • 6. Add more value… 1. Personalized art … in a mall kiosk 2. Personalized, made to order, customized, baked-before- your-eyes bread … in a mall kiosk 3. Bring in a theme. E.g.: Hunger, Underprivileged children. Collaborate with a charitable cause. Donate benefits to charity. Tie up with a corporation for matching contributions
  • 7. Embark on a world tour Tatsumi Orimoto travelled from Nepal to Germany with loaves of bread tied to his head as part of an artistic series demonstrating the unifying power of communication. Image Credit: The Bread Blog Reference: http://www.ideabounty.com/blog/post/2407/bread-art
  • 8. Feed a school, a shelter, a community A mammoth loaf of bread can feed 100 people or more… Sources: http://miraimages.photoshelter.com/image/ I0000x4BT8xJYydc http://www.history.com/this-day-in- history/jefferson-presented-with-a- mammoth-loaf-of-bread This has been done before on 26th March 1804: On this day in 1804, President Thomas Jefferson attends a public party at the Senate and leads a diverse crowd in consuming an enormous loaf of bread dubbed the mammoth loaf. The giant bread was baked to go with the remnants of an enormous block of cheese. Two years earlier, a group of Baptist women from Massachusetts had sent Jefferson a 1,200- pound hunk of cheese in gratitude for his support of religious tolerance. The cheese, they said, illustrated Jefferson's claim that North America's superior natural resources would one day enable the U.S. to outstrip all of Europe in agricultural production.
  • 9. Share a Bread: Foster diversity Every kid in school brings in a different type of bread loaf Share a bread program will foster diversity and help learning about and accepting different cultures and cultural differences. Source: http://www.dessert.net.au/images/fig-loaf20070614bread-types12.jpg
  • 10. Cultural Value “Bread is offered as a welcome gesture in many Balkan communities” -Team Member, Slovenia http://www.worldatlas.com/webimage/countrys/europe/balkans.gif
  • 11. Value of Bread Communicating Cultural Ideas “The is a proverb in Slovene: ‘good as bread’ which means that someone is a good person, giving the bread the value of a well appreciated commodity.” -Team Member, Slovenia “ ‘To break bread’ means not only to eat a meal together, but to make some form of peace or diplomatic gesture” -Team Member, Canada
  • 12. Start a movement I did work hard for my dad, and later, my brother Glenn, as they taught me our unique style of baking. I gave about 15 of my early years to the business. I know a lot of what I learned has returned to me today, when it matters. But back then, I didn’t have the passion for it that I do now, and I didn’t see a future for me there. I often used to think that depression and misery were normal, at least for me. I But back then, I just felt that I was born to lose. Learn about Dave’s reincarnation and his success at http://www.daveskillerbread.com
  • 13. Start a revolution Sign: “Bread, Freedom, Social Justice” “In Egypt, it was what started the revolution in egypt in 25th Jan 2011, the protesters shouted bread, freedom, justice.” -Team Member http://latitudenews.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/bread-freedom-and-social-justice.jpg
  • 14. Additional value creation thoughts… Charity: Collecting unsold bread from marketplace on the sell by date and feed the homeless and hungry. Catch a fish vs. teach to fish: Start an online/offline movement (~Khan Academy etc.) where we teach everyone to bake their own bread. Use bread as a metaphor for incubating and unleashing creativity, entrepreneurship, self-reliance and creating ones own destiny.
  • 15. Chemical Structure Economic: Patent something which keeps bread fresh, reduces wasted bread and saves money 31st Century: Use new technologies to break bread down to its original elements. Rebuild the bread into something else of value using those elements (everything is made of carbon…build a living creature out of bread?!) Source: http://www.rsc.org/images/FEATURE- Bread-360_tcm18-163644.jpg
  • 16. Putting a loaf of bread to unconventional uses… Source: http://thesecretyumiverse.wonderhowto.com/ how-to/13-non-edible-uses-for-bread- 0139035/