The document proposes an advertising campaign to promote the value of bread beyond just eating it. The campaign would highlight 5 unique ways to use a single loaf of bread: 1) Making sculptures with children to develop creativity, 2) Cleaning dishes and then feeding leftovers to pets, 3) Creating musical instruments to develop rhythm, 4) Making jewelry for creative crafts or resale, 5) Using breadcrumbs to exfoliate the skin as a natural scrub. The campaign aims to increase the popularity of bread among health-conscious consumers by demonstrating its many non-traditional uses.

1. Team
Assignment II
Team “the Bakers”
7 november 2012

2. What will you do with 1 loaf
of bread?

3. ASSIGNMENT
 The challenge is to look at BREAD in a NEW way. Create as
much "value" as possible starting with ONE LOAF OF BREAD.
 You can use any type of bread you like, and measure value in any
way you want.
 Truly unique point of view vs. obvious
 Truly creative approach to assignment
 Implementing the project
 Telling the story of the project

4. A Bad Rap
Lately, bread started gaining a reputation for being unhealthy among
people of the middle and high income categories.
Thus, Our Team, has developed an
advertising campaign to strengthen the
much-maligned carbohydrate, restore its
reputation
AND
put bread back in the everyday life of world
population, if not back on tables. 

5. Campaign in Brief
Problem: Bread is high in carbohydrates and therefore not as popular
in middle to high income markets.
Target demographic: middle to high income, health-conscious
Solution: Create an ad campaign which proposes other uses for
bread in it’s many different forms, and thus increase the popularity of
bread.
Tagline: “Bread: it’s a winner!”

6. SOME IDEAS we came up
with, while brainstorming !

7. Let’s see, what do we know of “other uses
of bread”???
From Childhood memories:
Tom Thumb used it to mark the way back
home as his father wanted to leave him in the
forest
(unfortunately with not much luck) :/

8. What about Our days? How can we
use bread in a non-traditional way?

9. We can use bread to play RUGBY!
BENEFITS:
 More fun!
 Your appetite grows faster

 More motivation to win!

10. Or Hockey!!!

11. But we should add more VALUE to
the use of bread:
VALUE in terms of:
 Personal development – learn something new
 Spending more time together with loved ones
 Enhancing your creativity
 Physical benefit to your body
 Environmental Value (ecological, waste less, eco
friendly)
 And Finally, adding FUN to your life!!!

12. SO we came up with 5 most valuable
uses of 1 loaf of bread EVER!

13. CAMPAIGN
To spread the campaign, we created five brochures.
These brochures/slides :
1) Demonstrate easy instructions for each use of bread
2) Explain the benefits and value of each use
3) Motivate people to be involved

14. 1 - Play with KIDS!
 Using bread instead of CLAY for making little
sculptures
INSTRUCTIONS:
 Moisturize loaf of bread with water
 Make figures
 Dry the figures in the sun or oven
VALUE:
 Kids develop creativity
 Spending time together
 Organic and ecological material
 Even if eaten, no problem   
 Easily washed away

15. 2 – Clean DISHES!
 Cleans really well the leftovers from dishes,
 Optional: Then can be given to the
domestic pets as treats 
 VALUE:
 No waste
 Kids can help you out with it!
 Natural and not poisonous
 Does not give any allergies on skin
 Pets more happy at home :D

16. 3 - Use bread in MUSIC!
 Use 1 Baguette as perfect musical instrument!
INSTRUCTIONS:
 Dry one long baguette
 Cut into two
 Rub against each other to create rhythm and
sound
VALUE:
 Create your instrument yourself
 Develop your rhythm
 Make concert to your friends and relatives!
 Additional: Very cheap to produce and easy to
use

17. 4 – Create your own FASHION!
 Home made jewelry!
INSTRUCTIONS:
 Moisturize with water any loaf of bread
 Form little to big round forms and rings from
the soft part of the bread
 Dry the jewelry
VALUE:
 Creative handcraft
 Can be sold/presented for higher value
 ecologically clean
 Have fun together with friends!

18. 5 - Personal Hygiene!
 Use bread as a face and body SCRUB
INSTRUCTIONS:
 Prepare dried breadcrumb from bread
 Soap the face, use pinch of breadcrumb as
scrub
VALUE:
 No waste, and ecological
 Relatively soft, does not scratch the skin
 Very cheap to produce, and for any type of skin
 Large amount of natural minerals and nutrients
 Benefits the body

19. Don’t waste time, buy some
bread and develop your
creativity!
Thank you for your attention  !!!