Diversity is hot on the industry agenda right now. But the fact remains that the media and tech industry could do better when it comes to representation of those from less privileged backgrounds. In 2018, Vizeum underlined its commitment to driving diversity through its partnership with Brixton Finishing School and Flourish, an initiative with MAD//Fest and Big Youth Group to improve the chances of young people from challenging backgrounds in the media industry. This session by Vizeum Global Head of Innovation Tia Castagno and Brixton Finishing School CEO will switch the emphasis of the diversity to debate to focus on how brands can gain a business, innovation and creative edge by taking a no-BS and positive stance on diversity.

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Creativity and ‘talent’ at war
Why our view of ‘talent’ is stifling creativity

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atural Aptitude or SkillN
Synonymous
Gifted

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imiting BeliefsL

4. 4
eeing the world in BINARIES
& putting people in BOXES
S

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nchanging brain =
fixed human potential
U

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iring & working with people like us:
false sense of security & strength
H

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xpansive BeliefsE

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rom Binaries to GRADIENTSF

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europlasticityN Helping people to re-wire their brain
brain potential develops exponentially as we learn new things
languages, instruments…

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liminate talentE from our Language!

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“MUCH TO LEARN YOU STILL HAVE”

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e must force ourselves to go
against the path we’d
normally go for
W

13. 13

14. 14
Undeniable
positive impact of
Diversity on
Creativity &
Business Success