The document summarizes the key points from a presentation on business planning given by Norman Jackson at the Richmond Entrepreneurs' Conference in 2015. Some of the main tips discussed include getting a business plan in writing, obtaining a mentor, giving 100% commitment to the plan, reviewing it regularly for improvements, and incorporating the core values of teamwork, respect, enjoyment, discipline, and sportsmanship. Historical examples highlighted business leaders who succeeded by following principles like these, such as always improving, focusing on the essentials, learning from others, and adapting to changes.

1. RICHMOND ENTREPRENEURS’
CONFERENCE
Business Planning
Norman (Norrie) Jackson
JFP Strategic Planning
Wednesday, 25th
February 2015

2. Richmond Entrepreneurs’ Conference 2015 - Business Planning - Norrie Jackson 2
Always Try and Do Things Better
Charles Dunstone
Carphone Warehouse
“We always try and do things differently and better
……when the world zigs, we zag.”
Richmond Entrepreneur’s Conference 2015 - Business Planning - Norrie Jackson

3. Richmond Entrepreneurs’ Conference 2015 - Business Planning - Norrie Jackson 3
Benjamin Franklin
"Failing to Plan is Planning to Fail"
Richmond Entrepreneur’s Conference 2015 - Business Planning - Norrie Jackson

4. Richmond Entrepreneurs’ Conference 2015 - Business Planning - Norrie Jackson 4
Business Planning Tip No.1
Get Your Plan in Writing
• On Restaurant Napkin
• Back of Envelope
• Elevator Pitch
• Two Page Business Plan
• Full Business Plan

5. Richmond Entrepreneurs’ Conference 2015 - Business Planning - Norrie Jackson 5
Business Planning Tip No. 2a
Get Yourself a Mentor/ Coach/ Business Advisor/
Critical Friend
Robert Burns
In his poem ‘To a Louse’, Burns describes a
lady named Jenny, who was walking down
the aisle in church. She thought everyone
was looking at her because she was so
beautiful - but in reality they were staring at
her because on her hat was a ginormous,
unhygienic insect - a horrible looking Louse.
This inspired him to write:
"Please Lord give us the gift
to see ourselves as others
see us"

6. Richmond Entrepreneurs’ Conference 2015 - Business Planning - Norrie Jackson 6
Business Planning Tip No. 2b
Get Yourself a Mentor/ Coach/ Business Advisor/
Critical Friend
Harry Beck
In 1930 the London Underground Map
looked like spaghetti (see next slide).
Along came Harry Beck, who was an
Electrical Engineer - and he said:
"Forget about the geographical
accuracy but try drawing the lines
vertically and horizontally"
Result:
A Design Icon - Easy to read, Easy to use.

7. Richmond Entrepreneurs’ Conference 2015 - Business Planning - Norrie Jackson 7
London Underground Map 1930
Richmond Entrepreneurs’ Conference 2015 - Business Planning - Norrie Jackson

8. Richmond Entrepreneurs’ Conference 2015 - Business Planning - Norrie Jackson 8Richmond Entrepreneurs’ Conference 2015 - Business Planning - Norrie Jackson
London Underground Map 2015

9. Richmond Entrepreneurs’ Conference 2015 - Business Planning - Norrie Jackson 9
Business Planning Tip No. 3a
Give 100% Commitment
John Richardson
John Richardson, who had
golf handicap of 24 set
himself the target of playing
a par round of golf within a
year - he achieved this and
then wrote a book named
‘Dream On’, which has
become a best seller.
He was 100% committed because he had announced to the world
on the internet what he was trying to achieve - Not to achieve his
target would have been extremely humiliating.

10. Richmond Entrepreneurs’ Conference 2015 - Business Planning - Norrie Jackson 10
Business Planning Tip No. 3b
Give 100% Commitment
Sir Ranulph Fiennes
ByDavidWard(OTRS)[GFDL(http://www.gnu.org/copyleft/fdl.html,viaWikimediaCommons
Sir Ranulph puts his achievements down to
100% commitment - he quotes the Scots
Philosopher, William Murray :
“ Until one is committed there is
hesitancy - the chance to draw
back - always ineffectiveness.
The moment one definitely
commits oneself - then
providence moves too - all sorts of
things happen to help one that
would otherwise never have
occurred”.

11. Richmond Entrepreneurs’ Conference 2015 - Business Planning - Norrie Jackson 11
Bill Gates
Gates admits that
Microsoft should have
changed their plans to
build their own search
engine – by not doing
so they lost out heavily
to Google.
In the beginning Microsoft’s
mission was to have “a
computer on every desk
and in every home..”
Business Planning Tip No. 4
Review your plan regularly

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Business Planning Tip No. 5
Incorporate Into Your Plan The
Five Core Values of Rugby Union
Respect
Sportsmanship
EnjoymentDiscipline
Teamwork

13. Richmond Entrepreneurs’ Conference 2015 - Business Planning - Norrie Jackson 13
5 Tips for Business Planning
1. Get your Plan in Writing
2. Get a Mentor / Critical Friend to Review Your Plan
3. Give 100% Commitment
4. Review your Plan Regularly & Amend Accordingly
5. Incorporate the Five Core Values of Rugby Union: -
Teamwork
Respect Enjoyment
Discipline Sportsmanship

14. Richmond Entrepreneurs’ Conference 2015 - Business Planning - Norrie Jackson 14
• Partner - JFP Strategic Planning (http://www.jfpstrategic-planning.co.uk/)
• Director - Sunningdale Corporate Finance Limited (http://www.sunningdalecf.com/)
• Keynote Speaker and Group Mentor for the Richmond Chamber of Commerce
• Currently writing first book “100 Quotations to Run Your Business”
• LinkedIn /norman jackson7
• Email: normandjackson@btinternet.com; Tel: 07710 348 197
• Twitter: @normanjackson7; www.slideshare.net/normanjackson7
Norman (Norrie) Jackson