This document provides observations from a visit to several stores in a mall. It describes the design aspects, merchandise, and employees of stores like H&M, Sabon, and Starbucks. Details noted include color schemes, product placement, pricing signs, and checkout counter designs. The document explores how store layouts and visual elements are used to influence shopping experiences.

1. Creativity… !! A short walk
in the local Mall.
Discovering the IT in .. I
don`t know how many
grey color shades..

4. These 2 colors
combined really
got my attention,
even though i
don`t usually visit
this store.

7. The girl seen in this
picture is actually the
sales assitant, even
though you can`t really
tell that, because she
looks just like an ordinary
shopper. I watched her
for a few minutes and i
thought to myself that she
doesn`t really fit with the
store concept..i may be
wrong. 

10. This picture was taken in
a boutique called
“Sabon”. They sell natural
cosmetics..and i really
don`t remember when
was the last time or even
if i ever visited the store.
But..well..this one time i
did it for this project and i
was well impressed by
the design and the idea
used in placing the goods.

12. THE COUNTER.. PRETTY CLASSIC AND CHIC. 

13. SHOP THAT SOAP ! IS THAT SOAP?
REALLY? YEP ! REALLY ! 

14. THIS STORE HAS ITS MERCHANDISE
SPARSED.. THIS TELLS ME THAT THE PRICE
MUST BE HIGH, EVEN THOUGH THE FABRICS
USED FOR THE CLOTHES IN THE WINDOWS

16.  H&M usually draws me in because i kind of fancy the clothes
they sell. Every time i go there i have to see something i like
or i might consider buying. So i don`t really pay attention to
the design..or the colors of the store.. Maybe because most of
them are grey.. It`s a mall after all, people don`t usually
come here to observe the arhitecture..the come to buy stuff
and hang out.
 This store makes me fell comfortable, but not too much..i am
patient enough to look over the entire collection.
 The sign lettering is big enough to be seen far away – the
color used is red. Usually the music played in the store
sounds pretty nice..the temperature is warm and the cash
register is placed in the left part of the store near the change
rooms. This might be a marketing strategy to make it easy
for the clients when it comes to paying the clothes and
accessories as soon as possible.

17. This H&M
combined fashion
style would have
meant nothing
without that
electric yellow..

19. These stairs.. No i found out where they take you..it says on
the wall men and children.. So..that`s something i should have
seen some time ago, considering the number of times i was
around this corner of the store.

20. As it can be seen – the
price is pretty big..

21. Same store.. Big price… and hey, there`s the security
man..pretty visible.. 

22. Lana Del Rey .. The new image of the brand
– and the counter..

25. Creative entrance for this type of store..original, right?

26. Mall – from above :D

29. Backwards…->

33. This was my
last
stop..carrot&
cheese cake..
Starbucks…
:D