2. I never thought I will actually learn that
much when I first look at this assignment. I
thought I had observed most of the things
inside those stores. This is mainly because
we only have one mall in our city. I have
been there for several times.
3. I realized that there were many detailed
stuffs that I really did not pay much
attention to. For example, I know most of
the stores are playing music, but I do not
which kind of music they are playing.
Moreover, for most of the stores, I knew their
layout already. However, I did not pay
attentions to most decorations. I also did not
notice that the decoration aligns with the
atmosphere inside the store.
4. I am going to share with you guys what I
learn from each store.
Sephora
Game Stop
Victoria’s Secret
Yankee Candle
Foot Lockers
Kitchen
5. • The color of advertisements are always very bright!
• It’s always attractive to girls I guess.
• The music they are playing are pop music,
which I thought it fits the store very well.
All those make-ups let me thought of parties
and the music adds credit to it.
• Sephora has the highest ceiling among the
six stores. I think it created a more comfy
atmosphere for customers.
6. • Display centers are set up very
organized.
• Sales and gift sets are always
located at the eyes level to
attract more customers.
• I found something very
interesting is the way their
check out desks are located.
They made the line as the
shape of “S”, and put all small
size of goods around the “S” in
order to made people purchase
more while they are waiting in
line. That is very smart!
7. • The decoration in Yankee
candle fits the atmosphere
so well. All the pictures are
about candlestick and
lighting candle.
• I think the most success part
for Yankee candle are the
feeling their create for
customers make us feel like
we are at home. The warmth
feelings, the light is not that
bright, they used warm color
to decorate their store and
even the server’s kindly
attitude.
8. • Their advertisements are
located OUTSIDE the store.
• I think this shows the
feelings of welcoming.
• There are so many models
inside the store to show you
the perfect look of the
clothes.
Every shop assistants has a
measure gauge on their neck in
order to help the customer as soon
as possible. This is a very effective
customer services that I did not
notice before.
9. All kinds of video games
demo inside the store to
attract people’s eyes. They
are also playing different
game’s trailer too.
10. • Newest shoe display.
• The most expensive shoes
are located at the eyes
level
• There are one female and
one male to help out the
customers.
• Their that shoe scale on
the floor to help customers
too.
11. All the elements inside the store matches the
atmosphere the store is trying to create.
They are using their own way to convey the
message that best represent their store.
I had fun while doing this assignment.
However, some of the store are not that
surprising than others. However, I understand
that this is very important to observes.
