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CreativiTIC - Augmented & Virtual Reality Solutions - Presentation FULL Brochure 2016

Creativitic Innova, founded in 2011 in La Rioja, Spain, specializes in augmented and virtual reality technologies for various sectors including education and health. The company has received multiple awards for innovation, particularly in developing augmented reality applications and systems like the Holodeck4D, aimed at enhancing medical diagnostics and educational experiences. Creativitic is also involved in R&D projects funded by the European Commission, emphasizing its commitment to technological advancement and education.

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Augmented Reality Architects Location LA RIOJA & BASQUE COUNTRY (SPAIN) www.creativitic.com info@creativitic.com facebook.com/creativitic 2011- 2016
CreativiTIC Innova is an ICT engineering SME founded in 2011 and located in La Rioja (Spain). The company researches the latest technologies to offer innovative and creative solutions in fields such as education, industrial, bio-health, tourism and marketing and from its beginnings the company has dedicated a great part of its effort to Research and Development (R&D) in Augmented and Virtual Reality technologies. As a differentiation, CreativiTIC is a pioneer company on working exclusively with Augmented and Virtual Reality from visual computation to 3D environments or mobile developments. CreativiTIC combines innovation and technology applied to different needs, with a special focus on education, industry 4, eHealth and biomedicine applied to FP7 and H2020 projects.
Some of its products include Apps for innovative marketing, new 3d augmented experiences in tourism, marketing and museums apart of ARMol: a molecular viewer in augmented reality for mobile devices or Arqlogy: a mobile augmented reality experience for cultural heritage and archeological remains. CreativiTIC has been present in several Augmented Reality Conferences and Exhibitions with its products, including the VINOTech 2012 Wine & Technology International conferences in SPAIN, Web Summit Dublin 2014 in IRELAND, the 2nd European Augmented Reality Marketing Conference & Business Exchange in IRELAND or Collision Conf Las Vegas 2015 in USA. It has also been selected among 12 European startups from France, Belgium, Italy, Austria and Switzerland for 2015 Laval Virtual European Investment Forum on Augmented and Virtual Reality.
CreativiTIC was rewarded in 2014 with the Entrepreneurship 'European Citizen' Award 2014, through the person of his CEO Jorge R. López Benito, by Europe Direct - europe.eu - A European Commission service to provide information on the EU. The highly innovative value of the company has been also recognized, among others, at WAYRA (wayra.org), the start-up accelerator for Spain and Latin America hosted by Telefonica, where CreativiTIC was among the finalists with a project of Augmented Reality apps to overcome disability hurdles.
CreativiTIC was also one of the five ICT companies chosen by CDTI for the X Neotec Venture Capital organized in Spain. CreativiTIC was also rewarded in 2011 with the Award to Entrepreneurship from the “Federación de Empresarios de La Rioja” and in 2012 with the ‘Start-Up de La Rioja Emprendedor XXI’ by CAIXA. It is also worth mentioning that CreativiTIC is member of the group of experts advising the Innovation System of the Government of La Rioja in the specifications of the R&Di plan 2013/16. www.creativitic.com
WHICH IS OUR CORE? www.creativitic.com COMPUTER VISION 3D ENVIRONMENTS MOBILE DEVELOPMENT 3D MODELING
www.creativitic.com Augmented Reality (AR) basis relies on the superposition of virtual information into the real vision of the world. For that process an image capturing device (1) searches for pre-defined patterns (2) in each frame and once found, superimposes the virtual information (3) maintaining the proportions aspect ratio (translation, rotation, scale) related the pattern (fig.1). AUGMENTED REALITY (AR)
AND OUR EXPERTISE? www.creativitic.com FRONTIER TECHNOLOGIES R&D - FP7/H2020 AUGMENTED REALITY
Additional Honors & Awards *Las Vegas CollisionConf Collide Selected "AugmentedClass!" 2015 *Pitch at the European Investment Augmented Reality Forum - Laval Virtual 2015 *Finalist group of European Commision innosmart.eu Program 2015 *Entrepreneurship 'European Citizen' Award 2014 *Dublin Web Summit Alpha Startup Selected "AugmentedClass!" 2014 *Entrepreneurship 'European Citizen' Award 2014 *Discovery Call Gartner Startup! *IE Venture Lab finalist project "Sonnar Labs" 2013 *Finalista 2ª edición Generacción Deloitte - Fundación COTEC "CreativiTIC" 2013 *Finalista I Convocatoria UNIREmprende con "VIRUSES - CreativiTIC" 2013 *Wayra - Telefónica SPAIN con "The Graffter" 2012 *Finalista La Rioja EMPRENDEDORXXI "CreativiTIC" 2012 *EKINTZAILE SPRI/BEAZ 2012 "Sonnar Labs" 2012 *EmprendeGO Innovación para la Sociedad A3R "Sonnar Labs" 2012 *Foro Neotec CDTI Capital Riesgo "CreativiTIC" 2011 *3er Premio FER Emprende "CreativiTIC" 2011 *Telefonica Start Up Day 2011 *TOP30 wayraWeek España - Telefónica A3R "Sonnar Labs" 2011 *Emprender en Bilbao "CreativiTIC" 2010
Books, Journals and Publications *BOOK - EMBEDDED ENGINEERING EDUCATION - Springer Special Edition Book - "Augmented Reality Interface for E2LP: Assistance in Electronic Laboratories through Augmented Reality"​, Chapter 6 - 2015 ISBN Pending (in the process of being published) *POSTER - Multisensory Augmented Reality for Embedded Electronics Education *ORAL COMMUNICATION - Project Augmented Class! *PAPER - Engaging Computer Engineering Students with an Augmented Reality Software for Laboratory Exercises * PAPER - Learner-Centered Evaluation of an Augmented Reality System for Embedded Engineering Education *POSTER - Augmented Class! Realidad Aumentada para la Educación *ORAL COMMUNICATION - Augmented Reality Applied to Molecular Modeling *JOURNAL - E2LP: A Unified Embedded Engineering Learning Platform 2013 *ROUND TABLE - Unified education platform for embedded systems *WORKSHOP - Realidad Virtual y Realidad Aumentada, aplicaciones tecnológicas al servicio de la formación. * PAPER - Augmented Reality System for Training, Assistance and Decision Making in Real Time situations in the Embedded Electronic field. *PAPER - E2LP: An Embedded Engineering Learning Platform. *PAPER - E2LP: A Unified Embedded Engineering Learning Platform * POSTER - Interfaz de realidad aumentada como herramienta de ayuda al aprendizaje en el campo de la electrónica. *POSTER - "Augmented Reality Interface: An Approach to the Evaluation of Embedded Engineering Study Programs“ *WORKSHOP - “Realidad aumentada en el ámbito educativo” * PAPER - A3R :: A new insight into Augmented Reality. Transporting the Augmented Reality user into another dimension through the sound - JVRC 2012 Current and Future Perspectives of Virtual Reality, Augmented Reality and Mixed Reality.
MILESTONES (Projects & Exhibit & Investment) 2011 – ongoing CreativiTIC Innova SL 2016 – ongoing H2020 European Project STORIES 2012 – 2015 FP7 European Project E2LP 2013 – 2016 HoloDeck Development 2014 – 2016 Augmented Class! Development 2012 – 2013 WAYRA Accelerator A3R :: Graffter 2015 San Francisco AppWorld Exhibitors 2015 Las Vegas Collision Conf Exhibitors 2015 France AR European Investment Forum 2014 Dublin WebSummit Exhibitors 2011 Spain NEOTEC CDTI Investment Forum
www.creativilab.com BUSINESS CHAIR UPV/EHU
NATIONAL & INTERNATIONAL R&D PROJECTS #Enginneering #Biotech #eHealth #Industrial #GestualComputation
Grant Preparation Budget: 3.060.8753 EUR 2016/07/28 – ongoing
E2LP - Embedded Engineering Learning Platform is a Collaborative R&D project developed under the scope of the European Commission and the 7th European Framework Program, in the thematic of Technology- Enhanced Learning of ICT Call 8 (FP7-ICT-2011-8). The project is supported under European Commission Grant Agreement No. 317882, 2012-2015. Among its tasks, CreativiTIC participates as partner and leader of the work package 4th, dedicated to develop the “Augmented Reality Interface”. E2LP - www.e2lp.org Contract no. : 317882 Budget: 2.781.333 EUR 2012/09/01 – 2015/08/31
FP7 – EUROPEAN PROJECT 2012/15
E2LP FP7 – EUROPEAN PROJECT 2012/15
VIRUSES - Visually Immersive Researching Unit for Scientific and Educational Scenarios is a National e-health R&D project developed in collaboration with CIBIR – Center for Biomedical Research of La Rioja (www.cibir.es). Focused on Research, Health and Education, the outcome of the project consists of an immersive and collaborative visualization system for images coming from PET-TAC and Confocal Microscopy, designed to improve the accuracy, speed and efficiency in clinical diagnostics and biomedical research. This project is partially supported by the Government of La Rioja (SPAIN) through its Economic Development Agency (ADER). VIRUSES – www.3dviruses.com budget: 382.476 EUR 2013/12/01 – 2016/07/31
VIRUSES INMERSIVE RESEARCHING UNIT www.creativitic.com VIRUSES E-HEALTH NATIONAL PROJECT 2013/15
VIRUSES E-HEALTH NATIONAL PROJECT 2013/15
VIRUSES E-HEALTH NATIONAL PROJECT 2013/15
VIRUSES E-HEALTH NATIONAL PROJECT 2013/15
VIRUSES E-HEALTH NATIONAL PROJECT 2013/15
#HOLODECK4D(patent pending) The 4D VR Holographic Desk for Clinical Diagnosis in Nuclear Medicine Jorge R. López Benito @jrlopezbenito www.creativitic.com
E-HEALTH NATIONAL PROJECT 2013/15 #HOLODECK4D The 4D VR Holographic Desk for Clinical Diagnosis in Nuclear Medicine
#HOLODECK4D ‘HoloDeck’ is a 4D immersive visualization system to improve the accuracy, speed and efficiency for clinical diagnosis in Nuclear Medicine. This system integrates a workbench that generates interactive and gesturally operable 3D models, based on the two-dimensional images coming from the existing PET/TC systems. This prototype, totally functional, is a collaborative R&D project developed between CreativiTIC and CIBIR (Center for Biomedical Research of La Rioja - Rioja Health Foundation).
The images coming from PET/TC & Confocal microscopy are processed, transformed into 3D models and displayed in the Holodeck workbench. HOLOLUS SOFTWARE The models (generated by layers and independently operable and printable) are manipulated with tactile screens and gestural computation devices. #HOLODECK4D The Multipurpose #4DHolographic Viewer in Nuclear Medicine!
OTHER SOLUTIONS IN THE MARKET Medical SW with 3D Visualization Virtual Reality Tools for medicine Work with real patients’ info Validated by professionals Virtual & Immersive experience Real 3D view (not video/simulation) Gestural computation Used in clinical diagnosis
#HOLODECK4D is more! Medical SW with 3D Visualization Virtual Reality Tools for medicine Work with real patients’ info Validated by professionals Virtual & Immersive experience Real 3D view (not video/simulation) Gestural computation Used in clinical diagnosis Generates 3D models by layers for biomaterial 3D printers Transferred to confocal microscopy Scalable to other sectors (e.g. industry, education etc.)
#HOLODECK4D NEXT FEATURES Used in industry for rapid prototyping and machinery condition simulation Improved detection accuracy working with complex areas i.e. head & neck Used in surgical and nursery training as replacement of cadaver rooms Automatized predictive algorithms for tumor detection in prediagnosis Direct connection to real time scanners (e.g. gamma cameras) for live 3D visualization Interconnected systems for collaborative diagnosis around the world Connection to portable systems (tablets) for mobility
#HOLODECK4D Global Markets Tourism and Museums Science and Medicine Industry and Research Education
HOLODECK4D 2016
HOLODECK4D 2016
HOLODECK4D 2016
HOLODECK4D 2016
Holodeck (Figure 1) is an immersive visualization system that provides with a medical imaging software to improve the accuracy, speed and efficiency for clinical diagnosis in Nuclear Medicine (MRI/MRT) and Confocal Microscopy. This system integrates a workbench that generates interactive and gesturally operable 3D real models, based on the two-dimensional images coming from the existing PET/TC and Confocal systems, with total access for a cross-disciplinary tele-collaboration. This prototype is a collaborative R&D project developed between CreativiTIC and CIBIR (Centre for Biomedical Research of La Rioja - Rioja Health Foundation). HOLODECK Jorge R. López Benito1 (jrlopez@creativitic.es), Enara Artetxe González1 (eartetxe@creativitic.es), Eduardo Mirpuri Merino2 (emirpuri@riojasalud.es), Álvaro Pérez Sala2 (aperez.ext@riojasalud.es), Roberto Delgado-Bolton2,3 (rcdelgado@riojasalud.es) The 4D Holographic Desk for Clinical Diagnosis in Nuclear Medicine 1 2 3 The images coming from PET/TC (Figure 2) & Confocal microscopy (Figure 3) are processed, transformed into 3D models and displayed in the Holodeck workbench. The models (generated by layers and independently operable and printable) are manipulated with tactile screens and gestural computation devices. Fig. 3 - ConfocalFig. 2 – PET/TC Fig. 1 – HoloDeck, a multipurpose 4D holographic viewer
SPIN-OFFs VERTICAL MARKETS #Education #EdTech #eHealth #HealthCare #SeekingFunding
Project generated from the internal research of the company in the Augmented Reality field. Augmented Class! consists of a collaborative SaaS cloud platform and a mobile App oriented to democratize the potential and value of the augmented reality in education, giving to teachers and students the capacity of develop by themselves augmented reality projects that can be visualized through the mobile app (even offline), doing it without any technical knowledge. This project has been presented in WebSummit 2014 Dublin and Collision Las Vegas 2015. The platform is already introduced in several educational centres around the world as the University of La Rioja, University of the Basque Country, UOC or National Museum of Ireland. www.augmentedclass.com
AUGMENTED CLASS PROJECT!
Specific apps or programs not adaptable by users Lack of specificity • Based on black and white markers • Not really adapted for education Lack of interaction EDUCATIONAL Increasing amount of digital resources Little contents & tools Custom made
Allows users to create augmented reality educational projects without any technician knowledge in a very easy and friendly way. Users access the App and create their AR projects.1 USERS Educators, Students, Parents, Yourself, etc. User - Password PROJECTS Puzzle-like pieces to link markers and contents & create interactions. marker1 marker2- marker3 (they interact) content1 (picture, video…) Web platform
By Puzzle-like pieces like a “powerpoint”
AUGMENTED CLASS PROJECT!
Only need to launch the mobile application and enjoy the augmented experience.2 User - Password Screenshots from a smartphone (view from the camera) Interaction between markers Interaction with the camera Interaction between markers
FROM FREE REPOSITORIES FROM THE MARKETPLACE REPOSITORIES FREE & PAY $$$ PROVIDED BY AUGMENTED CLASS!
AUGMENTED CLASS! has expressions of interest and beta users in Spain, France, Ireland, Germany, Croatia, Serbia, Chile, Uruguay, Colombia, Mexico & USA  Marketing-oriented  Only online  Education-oriented  Can work offline  Anatomy 4D: Fixed app  Doesn’t allow changes  Adaptable projects  Interaction between markers & with camera  Lacks interactivity  Only 3D  Allows interaction  Images, gifs, audio, videos & 3D
AUGMENTED CLASS PROJECT!
AUGMENTED CLASS PROJECT!
AUGMENTED CLASS PROJECT!
AUGMENTED CLASS PROJECT!
AUGMENTED CLASS PROJECT!
AUGMENTED CLASS PROJECT!
AUGMENTED CLASS PROJECT!
AUGMENTED CLASS PROJECT!
Jesús H. Busto1 hector.busto@unirioja.es Enara Artetxe González2 eartetxe@creativitic.es, Jorge R. López Benito2 jrlopez@creativitic.es Universidad de La Rioja, España1, CreativiTIC Innova S.L.2 - España Nowadays, educators (both from regulated and non-regulated education) count on technologies such as mobile devices, tablets, electronic boards etc. in their classrooms. However, they lack from both the educational materials to use them with and the knowledge and/or time needed to develop those "technological" materials. Thus, the use of these devices is minimum (reading pdf-s on tablets etc.) wasting the great potential new technologies have as educational support systems. is born from the necessity demanded by the creators of digital resources for education, allowing users to create their own Augmented Reality (AR) apps through a friendly interface, without previous knowledge in computer development. Similar to "PowerPoint" for presentations or "1&1 My Web" for web pages. Nowadays, if a person wants an AR app it has to be custom developed; our solution eliminates this barrier universalizing the access to AR. Chemistry education in early ages encounters several difficulties, including the shortage of experimentalism due to the lack of time and/or resources. Another obstacle is the difficult task of making children understand abstract and little (or nothing at all) visible concepts. In order to overcome these gaps and increase students’ attention we can turn to new technologies. Teachers are already used to including videos from experiments they cannot perform in classrooms, but we can go beyond that. Augmented Reality is a technology which is being introduced and which, with the arrival of smartphones and tablets, is no doubt going to succeed. Augmented Reality must not be mixed up with Virtual Reality. It doesn't immerse us in a parallel world, but it increases the information surrounding us in the real world. In that sense, we have conducted an experiment in Primary Education, oriented to the use of AR in Chemistry education on children. Under the supervision of lecturers from the Chemistry Department of the University of La Rioja, two End-Of-Degree Project students, of Computer Grade and Primary Education Grade respectively, have developed this study as their EoF projects. Several classes and materials about "the matter" have been developed in AR. The initial curiosity from children has turned into fascination by the end of the class. The only secret: moving two simple cards in front of the camera that in the projector become 3D atoms, nearly popping out from the screen, including also a combustion reaction with fire. The class with AR has boosted students' curiosity, excited with these new materials, and it has also enchanted their teachers. This experience, along with the universalization of the creation and access to the AR resources, makes an education-oriented service that allows, without technical notions, to create AR apps and share them very easily. allows, on the on hand, to create educational AR projects, in an easy and quick way, which can later be used by teachers and students through mobile devices, both in classrooms and out of them. On the other hand, it provides with a sharing environment where those projects can be exchanged, feedbacking the system and encouraging its exponential growth. It is also a modular platform that can be adapted both to individual users and institutions.
Augmented caRer A therapeutic technology for patients with Autism Spectrum Disorder (ASD) Autism is a neurodevelopmental disorder characterized by impaired social interaction, verbal and non-verbal communication, and restricted and repetitive behavior CONTACT hello@augmentedcarer.com www.augmentedcarer.com #AugmentedReality
Autism: Facts High prevalence: 1 in 45 US Kids (In 2006 the prevalence was 1 in 110) High costs: $265 billion for 2015, US (Projected will rise >$1 trillion by 2025) Therapeutics cares & special education. Average lifetime cost/person with autism over $4 million (Harvard) £32 billion a year, UK (> heart disease, cancer & stroke combined)
Challenge Communicate and interact with others. Simple tasks and concepts difficult to grasp. 2014: 25% don’t communicate verbally* #communication difficulties #dependency #incomprehension #isolation * Ref: Based on a study from London School of Economics and Political Science
NOW?
MORE THAN 30,000 PICTOGRAMS (AND INCREASING) "The Great Han–Japanese Dictionary” 50,000 Kanjis
SIMPLE TASKS = 10 PICS!
Clinical Need There is a need to endow autistic children with clearer, more consistent means of non-verbal communication! Augmented Reality Can Help Children With Autism Tap Into Their Imaginations UK, 2014 Using Augmented Reality to Elicit Pretend Play for Children with Autism UK, 2014 Augmented Reality Game Therapy for Children with Autism Spectrum Disorder Australia, 2014 Using Augmented Reality to Help Children with Autism Stay Focused Mexico, 2014
The Solution simplify Augmented caRer #AugmentedReality
Augmented caRer
2016 Study and Validation Augmented caRer
2016 Results • 100 % of patient attention • quicker response and higher interaction with classmates • Improvement over traditional teaching methods Augmented caRer
Who is Benefited? Autistic patients and direct surroundings (Parents, Family, Carers) Ongoing pilot study on University of La Rioja (Spain) Augmented caRer
Next! • New pilots with simplified pictogram databases with AR • Introduction in Autism ecosystem • Collaborate with Education Centers and patients associations • Widespread use for any age/level patients (2016-2017 term) Augmented caRer
OTHER INTERNAL R&D PROJECTS #Science #ComputerVision #MolecularVision
MADURAPP IMAGE ANALYSIS for Grape in the WINEYARD
ARMOL AR MOLECULAR VIEWER www.creativitic.com ARMOL
INTERNATIONAL COOPERATION PROJECT 2013
PRESS, FAIRS & SOME REFERENCES
Entrepreneur Day SPAIN 2013 Cinco Días
BioTech SPAIN 2015
Collision CONF Las Vegas (USA) 2015 AR Marketing Conference Dublin (IRELAND) 2015 DEUSTO FOROTECH Bilbao (SPAIN) 2015 WebSummit Dublin (IRELAND) 2014
AUGMENTED AND VIRTUAL REALITY SOME OF OUR PORTFOLIO
International Fairs and Events FITUR 2014
User Experiences
Interactive Experiences
Campaigns for Loyalty Marketing BILBAO BASKET
Marketing, Retail & Catalogues EUROSEATING
Tourism & Smart Cities
Museums (e.g. Dublin) NATIONAL MUSEUMS OF IRELAND / BASQUE COUNTRY BIODIVERSITY CENTRE
Cultural Heritage
Cinema & Cultural Promotion NAVARRA DE CINE
Industrial Rapid Prototyping
Industry 4.0
Science & eHealth
Education & Capacitation
Divulgation & Fairs
CONTACT US! Enara Artetxe González CoFounder & CTO eartetxe@creativitic.es linkedin.com/in/eartetxe enroll@augmentedclass.com www.augmentedclass.com facebook.com/augmentedclass twitter.com/augmentclass Jorge R. López Benito CoFounder & CEO jrlopez@creativitic.es linkedin.com/in/jrlopezbenito info@creativitic.com www.creativitic.com facebook.com/creativitic twitter.com/creativitic (+34) 629443386 - SPAIN
Augmented Reality Architects Location LA RIOJA & BASQUE COUNTRY (SPAIN) www.creativitic.com info@creativitic.com facebook.com/creativitic 2011- 2016

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CreativiTIC - Augmented & Virtual Reality Solutions - Presentation FULL Brochure 2016

  • 1.
    Augmented Reality Architects Location LARIOJA & BASQUE COUNTRY (SPAIN) www.creativitic.com info@creativitic.com facebook.com/creativitic 2011- 2016
  • 2.
    CreativiTIC Innova isan ICT engineering SME founded in 2011 and located in La Rioja (Spain). The company researches the latest technologies to offer innovative and creative solutions in fields such as education, industrial, bio-health, tourism and marketing and from its beginnings the company has dedicated a great part of its effort to Research and Development (R&D) in Augmented and Virtual Reality technologies. As a differentiation, CreativiTIC is a pioneer company on working exclusively with Augmented and Virtual Reality from visual computation to 3D environments or mobile developments. CreativiTIC combines innovation and technology applied to different needs, with a special focus on education, industry 4, eHealth and biomedicine applied to FP7 and H2020 projects.
  • 3.
    Some of itsproducts include Apps for innovative marketing, new 3d augmented experiences in tourism, marketing and museums apart of ARMol: a molecular viewer in augmented reality for mobile devices or Arqlogy: a mobile augmented reality experience for cultural heritage and archeological remains. CreativiTIC has been present in several Augmented Reality Conferences and Exhibitions with its products, including the VINOTech 2012 Wine & Technology International conferences in SPAIN, Web Summit Dublin 2014 in IRELAND, the 2nd European Augmented Reality Marketing Conference & Business Exchange in IRELAND or Collision Conf Las Vegas 2015 in USA. It has also been selected among 12 European startups from France, Belgium, Italy, Austria and Switzerland for 2015 Laval Virtual European Investment Forum on Augmented and Virtual Reality.
  • 4.
    CreativiTIC was rewardedin 2014 with the Entrepreneurship 'European Citizen' Award 2014, through the person of his CEO Jorge R. López Benito, by Europe Direct - europe.eu - A European Commission service to provide information on the EU. The highly innovative value of the company has been also recognized, among others, at WAYRA (wayra.org), the start-up accelerator for Spain and Latin America hosted by Telefonica, where CreativiTIC was among the finalists with a project of Augmented Reality apps to overcome disability hurdles.
  • 5.
    CreativiTIC was alsoone of the five ICT companies chosen by CDTI for the X Neotec Venture Capital organized in Spain. CreativiTIC was also rewarded in 2011 with the Award to Entrepreneurship from the “Federación de Empresarios de La Rioja” and in 2012 with the ‘Start-Up de La Rioja Emprendedor XXI’ by CAIXA. It is also worth mentioning that CreativiTIC is member of the group of experts advising the Innovation System of the Government of La Rioja in the specifications of the R&Di plan 2013/16. www.creativitic.com
  • 6.
    WHICH IS OURCORE? www.creativitic.com COMPUTER VISION 3D ENVIRONMENTS MOBILE DEVELOPMENT 3D MODELING
  • 7.
    www.creativitic.com Augmented Reality (AR)basis relies on the superposition of virtual information into the real vision of the world. For that process an image capturing device (1) searches for pre-defined patterns (2) in each frame and once found, superimposes the virtual information (3) maintaining the proportions aspect ratio (translation, rotation, scale) related the pattern (fig.1). AUGMENTED REALITY (AR)
  • 8.
  • 9.
    Additional Honors &Awards *Las Vegas CollisionConf Collide Selected "AugmentedClass!" 2015 *Pitch at the European Investment Augmented Reality Forum - Laval Virtual 2015 *Finalist group of European Commision innosmart.eu Program 2015 *Entrepreneurship 'European Citizen' Award 2014 *Dublin Web Summit Alpha Startup Selected "AugmentedClass!" 2014 *Entrepreneurship 'European Citizen' Award 2014 *Discovery Call Gartner Startup! *IE Venture Lab finalist project "Sonnar Labs" 2013 *Finalista 2ª edición Generacción Deloitte - Fundación COTEC "CreativiTIC" 2013 *Finalista I Convocatoria UNIREmprende con "VIRUSES - CreativiTIC" 2013 *Wayra - Telefónica SPAIN con "The Graffter" 2012 *Finalista La Rioja EMPRENDEDORXXI "CreativiTIC" 2012 *EKINTZAILE SPRI/BEAZ 2012 "Sonnar Labs" 2012 *EmprendeGO Innovación para la Sociedad A3R "Sonnar Labs" 2012 *Foro Neotec CDTI Capital Riesgo "CreativiTIC" 2011 *3er Premio FER Emprende "CreativiTIC" 2011 *Telefonica Start Up Day 2011 *TOP30 wayraWeek España - Telefónica A3R "Sonnar Labs" 2011 *Emprender en Bilbao "CreativiTIC" 2010
  • 10.
    Books, Journals andPublications *BOOK - EMBEDDED ENGINEERING EDUCATION - Springer Special Edition Book - "Augmented Reality Interface for E2LP: Assistance in Electronic Laboratories through Augmented Reality"​, Chapter 6 - 2015 ISBN Pending (in the process of being published) *POSTER - Multisensory Augmented Reality for Embedded Electronics Education *ORAL COMMUNICATION - Project Augmented Class! *PAPER - Engaging Computer Engineering Students with an Augmented Reality Software for Laboratory Exercises * PAPER - Learner-Centered Evaluation of an Augmented Reality System for Embedded Engineering Education *POSTER - Augmented Class! Realidad Aumentada para la Educación *ORAL COMMUNICATION - Augmented Reality Applied to Molecular Modeling *JOURNAL - E2LP: A Unified Embedded Engineering Learning Platform 2013 *ROUND TABLE - Unified education platform for embedded systems *WORKSHOP - Realidad Virtual y Realidad Aumentada, aplicaciones tecnológicas al servicio de la formación. * PAPER - Augmented Reality System for Training, Assistance and Decision Making in Real Time situations in the Embedded Electronic field. *PAPER - E2LP: An Embedded Engineering Learning Platform. *PAPER - E2LP: A Unified Embedded Engineering Learning Platform * POSTER - Interfaz de realidad aumentada como herramienta de ayuda al aprendizaje en el campo de la electrónica. *POSTER - "Augmented Reality Interface: An Approach to the Evaluation of Embedded Engineering Study Programs“ *WORKSHOP - “Realidad aumentada en el ámbito educativo” * PAPER - A3R :: A new insight into Augmented Reality. Transporting the Augmented Reality user into another dimension through the sound - JVRC 2012 Current and Future Perspectives of Virtual Reality, Augmented Reality and Mixed Reality.
  • 11.
    MILESTONES (Projects & Exhibit& Investment) 2011 – ongoing CreativiTIC Innova SL 2016 – ongoing H2020 European Project STORIES 2012 – 2015 FP7 European Project E2LP 2013 – 2016 HoloDeck Development 2014 – 2016 Augmented Class! Development 2012 – 2013 WAYRA Accelerator A3R :: Graffter 2015 San Francisco AppWorld Exhibitors 2015 Las Vegas Collision Conf Exhibitors 2015 France AR European Investment Forum 2014 Dublin WebSummit Exhibitors 2011 Spain NEOTEC CDTI Investment Forum
  • 12.
  • 14.
    NATIONAL & INTERNATIONAL R&DPROJECTS #Enginneering #Biotech #eHealth #Industrial #GestualComputation
  • 15.
    Grant Preparation Budget: 3.060.8753EUR 2016/07/28 – ongoing
  • 17.
    E2LP - EmbeddedEngineering Learning Platform is a Collaborative R&D project developed under the scope of the European Commission and the 7th European Framework Program, in the thematic of Technology- Enhanced Learning of ICT Call 8 (FP7-ICT-2011-8). The project is supported under European Commission Grant Agreement No. 317882, 2012-2015. Among its tasks, CreativiTIC participates as partner and leader of the work package 4th, dedicated to develop the “Augmented Reality Interface”. E2LP - www.e2lp.org Contract no. : 317882 Budget: 2.781.333 EUR 2012/09/01 – 2015/08/31
  • 18.
    FP7 – EUROPEANPROJECT 2012/15
  • 20.
    E2LP FP7 –EUROPEAN PROJECT 2012/15
  • 21.
    VIRUSES - VisuallyImmersive Researching Unit for Scientific and Educational Scenarios is a National e-health R&D project developed in collaboration with CIBIR – Center for Biomedical Research of La Rioja (www.cibir.es). Focused on Research, Health and Education, the outcome of the project consists of an immersive and collaborative visualization system for images coming from PET-TAC and Confocal Microscopy, designed to improve the accuracy, speed and efficiency in clinical diagnostics and biomedical research. This project is partially supported by the Government of La Rioja (SPAIN) through its Economic Development Agency (ADER). VIRUSES – www.3dviruses.com budget: 382.476 EUR 2013/12/01 – 2016/07/31
  • 23.
    VIRUSES INMERSIVE RESEARCHINGUNIT www.creativitic.com VIRUSES E-HEALTH NATIONAL PROJECT 2013/15
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
    #HOLODECK4D(patent pending) The 4DVR Holographic Desk for Clinical Diagnosis in Nuclear Medicine Jorge R. López Benito @jrlopezbenito www.creativitic.com
  • 29.
    E-HEALTH NATIONAL PROJECT2013/15 #HOLODECK4D The 4D VR Holographic Desk for Clinical Diagnosis in Nuclear Medicine
  • 30.
    #HOLODECK4D ‘HoloDeck’ is a4D immersive visualization system to improve the accuracy, speed and efficiency for clinical diagnosis in Nuclear Medicine. This system integrates a workbench that generates interactive and gesturally operable 3D models, based on the two-dimensional images coming from the existing PET/TC systems. This prototype, totally functional, is a collaborative R&D project developed between CreativiTIC and CIBIR (Center for Biomedical Research of La Rioja - Rioja Health Foundation).
  • 31.
    The images comingfrom PET/TC & Confocal microscopy are processed, transformed into 3D models and displayed in the Holodeck workbench. HOLOLUS SOFTWARE The models (generated by layers and independently operable and printable) are manipulated with tactile screens and gestural computation devices. #HOLODECK4D The Multipurpose #4DHolographic Viewer in Nuclear Medicine!
  • 32.
    OTHER SOLUTIONS INTHE MARKET Medical SW with 3D Visualization Virtual Reality Tools for medicine Work with real patients’ info Validated by professionals Virtual & Immersive experience Real 3D view (not video/simulation) Gestural computation Used in clinical diagnosis
  • 33.
    #HOLODECK4D is more! MedicalSW with 3D Visualization Virtual Reality Tools for medicine Work with real patients’ info Validated by professionals Virtual & Immersive experience Real 3D view (not video/simulation) Gestural computation Used in clinical diagnosis Generates 3D models by layers for biomaterial 3D printers Transferred to confocal microscopy Scalable to other sectors (e.g. industry, education etc.)
  • 34.
    #HOLODECK4D NEXT FEATURES Usedin industry for rapid prototyping and machinery condition simulation Improved detection accuracy working with complex areas i.e. head & neck Used in surgical and nursery training as replacement of cadaver rooms Automatized predictive algorithms for tumor detection in prediagnosis Direct connection to real time scanners (e.g. gamma cameras) for live 3D visualization Interconnected systems for collaborative diagnosis around the world Connection to portable systems (tablets) for mobility
  • 35.
    #HOLODECK4D Global Markets Tourismand Museums Science and Medicine Industry and Research Education
  • 36.
  • 37.
  • 38.
  • 39.
  • 42.
    Holodeck (Figure 1)is an immersive visualization system that provides with a medical imaging software to improve the accuracy, speed and efficiency for clinical diagnosis in Nuclear Medicine (MRI/MRT) and Confocal Microscopy. This system integrates a workbench that generates interactive and gesturally operable 3D real models, based on the two-dimensional images coming from the existing PET/TC and Confocal systems, with total access for a cross-disciplinary tele-collaboration. This prototype is a collaborative R&D project developed between CreativiTIC and CIBIR (Centre for Biomedical Research of La Rioja - Rioja Health Foundation). HOLODECK Jorge R. López Benito1 (jrlopez@creativitic.es), Enara Artetxe González1 (eartetxe@creativitic.es), Eduardo Mirpuri Merino2 (emirpuri@riojasalud.es), Álvaro Pérez Sala2 (aperez.ext@riojasalud.es), Roberto Delgado-Bolton2,3 (rcdelgado@riojasalud.es) The 4D Holographic Desk for Clinical Diagnosis in Nuclear Medicine 1 2 3 The images coming from PET/TC (Figure 2) & Confocal microscopy (Figure 3) are processed, transformed into 3D models and displayed in the Holodeck workbench. The models (generated by layers and independently operable and printable) are manipulated with tactile screens and gestural computation devices. Fig. 3 - ConfocalFig. 2 – PET/TC Fig. 1 – HoloDeck, a multipurpose 4D holographic viewer
  • 44.
    SPIN-OFFs VERTICAL MARKETS #Education#EdTech #eHealth #HealthCare #SeekingFunding
  • 45.
    Project generated fromthe internal research of the company in the Augmented Reality field. Augmented Class! consists of a collaborative SaaS cloud platform and a mobile App oriented to democratize the potential and value of the augmented reality in education, giving to teachers and students the capacity of develop by themselves augmented reality projects that can be visualized through the mobile app (even offline), doing it without any technical knowledge. This project has been presented in WebSummit 2014 Dublin and Collision Las Vegas 2015. The platform is already introduced in several educational centres around the world as the University of La Rioja, University of the Basque Country, UOC or National Museum of Ireland. www.augmentedclass.com
  • 46.
  • 47.
    Specific apps orprograms not adaptable by users Lack of specificity • Based on black and white markers • Not really adapted for education Lack of interaction EDUCATIONAL Increasing amount of digital resources Little contents & tools Custom made
  • 48.
    Allows users tocreate augmented reality educational projects without any technician knowledge in a very easy and friendly way. Users access the App and create their AR projects.1 USERS Educators, Students, Parents, Yourself, etc. User - Password PROJECTS Puzzle-like pieces to link markers and contents & create interactions. marker1 marker2- marker3 (they interact) content1 (picture, video…) Web platform
  • 49.
    By Puzzle-like pieces likea “powerpoint”
  • 50.
  • 51.
    Only need tolaunch the mobile application and enjoy the augmented experience.2 User - Password Screenshots from a smartphone (view from the camera) Interaction between markers Interaction with the camera Interaction between markers
  • 52.
    FROM FREE REPOSITORIES FROMTHE MARKETPLACE REPOSITORIES FREE & PAY $$$ PROVIDED BY AUGMENTED CLASS!
  • 53.
    AUGMENTED CLASS! hasexpressions of interest and beta users in Spain, France, Ireland, Germany, Croatia, Serbia, Chile, Uruguay, Colombia, Mexico & USA  Marketing-oriented  Only online  Education-oriented  Can work offline  Anatomy 4D: Fixed app  Doesn’t allow changes  Adaptable projects  Interaction between markers & with camera  Lacks interactivity  Only 3D  Allows interaction  Images, gifs, audio, videos & 3D
  • 55.
  • 56.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
    Jesús H. Busto1hector.busto@unirioja.es Enara Artetxe González2 eartetxe@creativitic.es, Jorge R. López Benito2 jrlopez@creativitic.es Universidad de La Rioja, España1, CreativiTIC Innova S.L.2 - España Nowadays, educators (both from regulated and non-regulated education) count on technologies such as mobile devices, tablets, electronic boards etc. in their classrooms. However, they lack from both the educational materials to use them with and the knowledge and/or time needed to develop those "technological" materials. Thus, the use of these devices is minimum (reading pdf-s on tablets etc.) wasting the great potential new technologies have as educational support systems. is born from the necessity demanded by the creators of digital resources for education, allowing users to create their own Augmented Reality (AR) apps through a friendly interface, without previous knowledge in computer development. Similar to "PowerPoint" for presentations or "1&1 My Web" for web pages. Nowadays, if a person wants an AR app it has to be custom developed; our solution eliminates this barrier universalizing the access to AR. Chemistry education in early ages encounters several difficulties, including the shortage of experimentalism due to the lack of time and/or resources. Another obstacle is the difficult task of making children understand abstract and little (or nothing at all) visible concepts. In order to overcome these gaps and increase students’ attention we can turn to new technologies. Teachers are already used to including videos from experiments they cannot perform in classrooms, but we can go beyond that. Augmented Reality is a technology which is being introduced and which, with the arrival of smartphones and tablets, is no doubt going to succeed. Augmented Reality must not be mixed up with Virtual Reality. It doesn't immerse us in a parallel world, but it increases the information surrounding us in the real world. In that sense, we have conducted an experiment in Primary Education, oriented to the use of AR in Chemistry education on children. Under the supervision of lecturers from the Chemistry Department of the University of La Rioja, two End-Of-Degree Project students, of Computer Grade and Primary Education Grade respectively, have developed this study as their EoF projects. Several classes and materials about "the matter" have been developed in AR. The initial curiosity from children has turned into fascination by the end of the class. The only secret: moving two simple cards in front of the camera that in the projector become 3D atoms, nearly popping out from the screen, including also a combustion reaction with fire. The class with AR has boosted students' curiosity, excited with these new materials, and it has also enchanted their teachers. This experience, along with the universalization of the creation and access to the AR resources, makes an education-oriented service that allows, without technical notions, to create AR apps and share them very easily. allows, on the on hand, to create educational AR projects, in an easy and quick way, which can later be used by teachers and students through mobile devices, both in classrooms and out of them. On the other hand, it provides with a sharing environment where those projects can be exchanged, feedbacking the system and encouraging its exponential growth. It is also a modular platform that can be adapted both to individual users and institutions.
  • 65.
    Augmented caRer A therapeutictechnology for patients with Autism Spectrum Disorder (ASD) Autism is a neurodevelopmental disorder characterized by impaired social interaction, verbal and non-verbal communication, and restricted and repetitive behavior CONTACT hello@augmentedcarer.com www.augmentedcarer.com #AugmentedReality
  • 66.
    Autism: Facts High prevalence:1 in 45 US Kids (In 2006 the prevalence was 1 in 110) High costs: $265 billion for 2015, US (Projected will rise >$1 trillion by 2025) Therapeutics cares & special education. Average lifetime cost/person with autism over $4 million (Harvard) £32 billion a year, UK (> heart disease, cancer & stroke combined)
  • 67.
    Challenge Communicate and interactwith others. Simple tasks and concepts difficult to grasp. 2014: 25% don’t communicate verbally* #communication difficulties #dependency #incomprehension #isolation * Ref: Based on a study from London School of Economics and Political Science
  • 68.
  • 69.
    MORE THAN 30,000 PICTOGRAMS (ANDINCREASING) "The Great Han–Japanese Dictionary” 50,000 Kanjis
  • 70.
  • 71.
    Clinical Need There isa need to endow autistic children with clearer, more consistent means of non-verbal communication! Augmented Reality Can Help Children With Autism Tap Into Their Imaginations UK, 2014 Using Augmented Reality to Elicit Pretend Play for Children with Autism UK, 2014 Augmented Reality Game Therapy for Children with Autism Spectrum Disorder Australia, 2014 Using Augmented Reality to Help Children with Autism Stay Focused Mexico, 2014
  • 72.
  • 73.
  • 74.
  • 75.
    2016 Results • 100% of patient attention • quicker response and higher interaction with classmates • Improvement over traditional teaching methods Augmented caRer
  • 76.
    Who is Benefited? Autisticpatients and direct surroundings (Parents, Family, Carers) Ongoing pilot study on University of La Rioja (Spain) Augmented caRer
  • 77.
    Next! • New pilotswith simplified pictogram databases with AR • Introduction in Autism ecosystem • Collaborate with Education Centers and patients associations • Widespread use for any age/level patients (2016-2017 term) Augmented caRer
  • 79.
    OTHER INTERNAL R&DPROJECTS #Science #ComputerVision #MolecularVision
  • 80.
  • 81.
    ARMOL AR MOLECULARVIEWER www.creativitic.com ARMOL
  • 82.
  • 84.
    PRESS, FAIRS &SOME REFERENCES
  • 86.
  • 87.
  • 88.
    Collision CONF Las Vegas(USA) 2015 AR Marketing Conference Dublin (IRELAND) 2015 DEUSTO FOROTECH Bilbao (SPAIN) 2015 WebSummit Dublin (IRELAND) 2014
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    AUGMENTED AND VIRTUALREALITY SOME OF OUR PORTFOLIO
  • 90.
    International Fairs andEvents FITUR 2014
  • 91.
  • 92.
  • 93.
    Campaigns for LoyaltyMarketing BILBAO BASKET
  • 94.
    Marketing, Retail &Catalogues EUROSEATING
  • 95.
  • 96.
    Museums (e.g. Dublin) NATIONALMUSEUMS OF IRELAND / BASQUE COUNTRY BIODIVERSITY CENTRE
  • 97.
  • 98.
    Cinema & CulturalPromotion NAVARRA DE CINE
  • 99.
  • 100.
  • 101.
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    CONTACT US! Enara ArtetxeGonzález CoFounder & CTO eartetxe@creativitic.es linkedin.com/in/eartetxe enroll@augmentedclass.com www.augmentedclass.com facebook.com/augmentedclass twitter.com/augmentclass Jorge R. López Benito CoFounder & CEO jrlopez@creativitic.es linkedin.com/in/jrlopezbenito info@creativitic.com www.creativitic.com facebook.com/creativitic twitter.com/creativitic (+34) 629443386 - SPAIN
  • 105.
    Augmented Reality Architects Location LARIOJA & BASQUE COUNTRY (SPAIN) www.creativitic.com info@creativitic.com facebook.com/creativitic 2011- 2016