Direct Mail & Cross-Media Creative
•
0 likes•964 views
This document outlines the agenda and logistics for a webinar on direct mail and cross-media strategies. It provides information on housekeeping items like muting attendees' audio and using headphones. It then introduces the guest speaker and outlines the presentation topics, including the customer journey, creative elements like telling stories and creating urgency, and formats like postcards and dimensionals. Finally, it announces the question and answer period and next webinar.
Recommended
Recommended
More Related Content
Viewers also liked
Similar to Direct Mail & Cross-Media Creative
Similar to Direct Mail & Cross-Media Creative (20)
More from Rodrigo Padilla
Recently uploaded
Recently uploaded (20)
Direct Mail & Cross-Media Creative
- 2. ü Everyone is muted üAudio test üFor best results use a headphone connected to your computer üCopy of presentation will be sent to all attendees #DMcreative101 HOUSEKEEPING
- 3. #DMcreative101 QUESTION PERIOD AT END OF WEBINAR Q&A Please type your question in the questions panel. Twitter hashtag: #DMcreative101 or
- 4. #DMcreative101 THANKS TO OUR TITLE SPONSORS
- 5. #DMcreative GUEST SPEAKER MARK MORIN PRESIDENT STRATEGIES RELATIONSHIP MARKETING Twitter: mark_morin Blog: strategies.ca/B2Me
- 7. 45 minutes... IN THE NEXT
- 8. perspective
- 13. the message
- 16. MThe fact that the consumer had to keep opening to get to the final foldouts
- 17. 2010© Strategies Marketing Direct. All Rights Reserved 2010© Strategies Marketing Direct All Rights Reserved booklets
- 19. dimensionals
- 20. dimensionals EXTRAStand out. Be noticed. Get results. he Dimensional Addressed Admail service combines the power of direct mail with the impact o roduct sampling to drive new sales for your business.
- 21. N ST NW H3Z 2Y7 SPRING SALE 0000000 0000000 JOHN JONES MARKETING DEPT 10-123 1/2 MAIN ST NW MONTREAL QC H3Z 2Y7 0000000 0000000 JOHN JONES MARKETING DEPT 10-123 1/2 MAIN ST NW MONTREAL QC H3Z 2Y7 ACCÈS MOBILITÉ 942 RUE DU TERROIR MONTRÉAL QC J7V 8P9 0000000 0000000 JOHN JONES MARKETING DEPT 10-123 1/2 MAIN ST NW MONTREAL QC H3Z 2Y7 MOD.R.N HOME FURNISHINGS 583 BANK ST OTTAWA ON K1G 4T7 0000000 MOD.R.N HOME FURNISHINGS 0000000 JOHN JONESMARKETING DEPT 10-123 1/2 MAIN ST NW MONTREAL QC H3Z 2Y7 DAISIES FOR EMMA 717 ROBIN STOTTAWA ON K1S 4L6 0000000 Customize in three easy steps! We know your time is valuable, which is why we’ve made Customized Postal Indicia as easy as 1-2-3. Download the Customized Postal Indicia template at canadapost.ca/indicia. 2 Design your indicia and send it to customizedindicia@ canadapost.ca for approval. 3 Print indicia on your mail and deposit it for delivery. Customize in three easy steps! unique way to get your mail noticed dy use postal indicia for your Addressed Admail™ and Lettermail™ why not take it to an exciting new level? Take advantage of the omized Postal Indicia feature from Canada Post to get your mail opened and read. e your brand ur own eye-catching indicia that will draw to your company brand, products or services, or logos. r mail noticed right from the envelope omized Postal Indicia to trigger interest, make ada Post omized Postal Indicia Strengthen customer relationships Add a personal touch with Customized Postal Indicia to ensure that your mail is easily recognizable by your customers, which can help build loyalty and keep your brand top of mind. Announce special events 0000000 ble in May 2013 indicia CUSTOM
- 22. YOU HAVE 3 SECONDS SIZE MATTERS USE THE RIGHT FORMAT FOR THE JOB DM IS A PERSONAL CONNECTION formats
- 23. creativity
- 24. 1. TELL A STORY 2. CREATE RELEVANCE 3. BUILD URGENCY 4. STIMULATE INTERACTION 5. TOUCH THE SENSES 6. CALL TO ACTION six keys
- 25. tell a story
- 27. long ↔ short copy length
- 32. create relevance
- 33. WIIFM?
- 34. benefits
- 35. help choose
- 36. help choose
- 38. create urgency
- 39. source: slopefillers.com time ↔ quantity images courtesy of Liftopia
- 43. Quartier chanceux Grattez VOUS POURRIEZ ÉCONOMISER 250 $ Vous vivez dans un
- 45. images courtesy of Information Packaging
- 46. Photo courtesy of Creative Marketing Solutions Photo courtesy of Kyp Plc QRcodes Personal URLs USB keys
- 47. touch the senses
- 48. “Greater emotional processing is facilitated by the PHYSICAL MATERIAL than the virtual.” physical THE IMPACT OF Source: Millward Brown: Case Study Understanding Direct Mail with Neuroscience, 2009
- 49. 49
- 52. call to action
- 55. 1. TELL A STORY 2. CREATE RELEVANCE 3. BUILD URGENCY 4. STIMULATE INTERACTION 5. TOUCH THE SENSES 6. CALL TO ACTION six keys
- 56. #DMcreative101 TIME FOR YOUR QUESTIONS! Q&A Please type your question in the questions panel. Twitter hashtag: #DMcreative101 or
- 57. #DMcreative THANKS TO OUR TITLE SPONSORS
- 58. #DMcreative101 Direct Mail & Cross Media Strategy How to create a high-impact strategy that drives results for your clients: Wed, Jun 5, 2013 12:00 PM - 1:00 PM EDT https://www2.gotomeeting.com/register/778876826 OUR NEXT WEBINAR