Creative Superhero

CREATIVITY WINS NEW BUSINESS

@ davidlecours | #SRCTulsa

Why Creativity?

WINS AEC
BUSINESS

Why?

Creativity =
Original + Useful

Why?

Don’t Try
To Be Different

Why?

CREATIVITY
is why you got
into Marketing

Why?

Good for You
Good for Firm

Why?

The World
Needs Your
Creativity

Why?

“We buy and sell in the
business of ideas, so you
have to, no matter how big
you get, have the next best
idea. If you run out of ideas,
you’re out of business.”
–Joe Brown, Chief Innovation Officer, AECOM

What?

CREATIVITY
IS A LEARNED
HABIT

What

Guilford 3
Fluency (quantity)
Flexibility (shifts)
Originality (rarity)

What

“We don’t grow
into creativity,
we grow out of it.”
–Sir Ken Robinson

What
“Those who diligently practice
creative activities learn to recruit
their brains’ creative networks
quicker and better. A lifetime of
consistent habits gradually changes
the neurological pattern.”
–University of New Mexico
Neuroscientist Rex Jung

Success =
Generate, &
Approval of,
Great Ideas

Investigate / Create / Incubate / Evaluate & Refine / Deliver / Measure

“Understand the
problem and the
solution will
present itself.”
–Albert Einstein


Creativity =
Original + Useful


Listen

Creative Brief
What: Invitation
Why Now: New
Who For: Clients
Success is: 300
Boundaries: Mail


Group
Rules of
Flight


Individual,
then Group


Evaluate
& Refine


Work in
Small
Groups


Speedstorm


Individual
Rules of
Flight


Brain
Purge


Quantity
yields
Quality


Edit


Record

Everything


Make it
Personal


“When we can celebrate,
and truly own what makes
us different, then we find
the source of our greatest
creative power.”
-Amy Mullins


Build Failure
Into the
Process


Creative
Blocks


Physical

“Almost every dimension of
cognition improves from 30
minutes of aerobic exercise,
and creativity is no
exception. The type of
exercise doesn’t matter, and
the boost lasts for at least
two hours afterward”
–John Medina


Subconscious


Better
with Age


Creative Brief
What
Why Now
Who For
Success is
Boundaries


Many to Few


Happy
Accidents


Prototype


Brimming
with Ideas


Present
In Person


Present
to Decision
Makers


People
Respond
In Kind.


Share X-ray
Vision


Jaws on a
Spaceship


Show 2
Recommend 1


Hollywood


g Creativity
Assessin
llywood Pitch
in Ho
Meetings
imberly Elsbach (UC Davis)
K
ick Kramer (Stanford)
Roder
y of Management Journal
Academ


“Creativity makes a
leap and then looks
to see where it is!”
–Donatella Versace


What Worked
For You?

Why Creativity?

TO WIN AEC
BUSINESS

What is Creativity?

CREATIVITY
IS A LEARNED
HABIT

Text

CREATIVITY WINS NEW BUSINESS

@ davidlecours | #SRCTulsa

Creative Superhero

More Related Content

Viewers also liked

Similar to Creative Superhero

More from David Lecours

Recently uploaded

Creative Superhero