Presentation by David Lecours at SMPS Pacific Regional Conference in Napa, CA on A/E/C Firm Website Best Practices. In 2017 the SMPS Foun­da­tion pub­lished this study: How A/E/C Clients Use Web­sites to Find and Vet Ser­vices Providers. In 2018, David Lecours pub­lished research on best prac­tices of ENR 20 and 20 pro­gres­sive firm web­sites. Merg­ing these two stud­ies, David shares data, and what we can learn about the effec­tive­ness of top A/E/C web­sites. You’ll learn the lat­est tac­tics that firms are using to attract and con­vert great clients and tal­ent.

1. AEC Websites
Innovating from Good to Grape
D A V I D L E C O U R S f o r S M P S - P R C
@davidlecours @smpsthewave #smpsprc2018

4. AEC Websites
Innovating from Good to Grape
D A V I D L E C O U R S f o r S M P S - P R C
@davidlecours @smpsthewave #smpsprc2018

5. Why This Session?
Format
Logistics
Bizcard for Tons o’ Goodies
Intro

6. SMPS Foundation Research
How Are We Doing?
What We Should Be Doing
Agenda

7. SMPS
Foundation
Research
Study

13. LecoursDesign
Research
Study

15. Zweig Hot Firm
Architect Magazine 50
AIA Architecture Firm
My Research
Progressive 20

16. AEC clients use
our sites to vet
us with nine
questions.

17. Has your firm already done
projects like the one I want
to do?
1. Projects

18. Projects by Market

28. Projects by Market
0
5
10
15
20
ENR 20 Progressive

29. You?

30. Projects by Service

37. Projects by Service
0
5
10
15
20
ENR 20 Progressive

38. You?

39. Projects by Location

44. Projects by Location
0
5
10
15
20
ENR 20 Progressive

45. You?

46. Project Details
Services Links

49. Project Details
Services Links
0
5
10
15
20
ENR 20 Progressive

50. You?

51. Project Details
Related Projects

56. Project Details
Related Projects
0
5
10
15
20
ENR 20 Progressive

57. You?

58. Does your firm offer the
services I need for my
project?
2. Services

59. Services: Project Links

61. Services: Project Links
0
5
10
15
20
ENR 20 Progressive

62. You?

63. Services: People Links

67. Services: People Links
0
5
10
15
20
ENR 20 Progressive

68. You?

69. Has your firm worked for
other clients like me?
3. Clients

73. ABOUT WORK CAREERS NEWS LOCATIONS
Presbyterian RUST
Medical Center
Rio Rancho, NM
See Project →
Camp Lejeune
Energy Initiative
Camp Lejeune, NC
See Project →
Sony Electronics
Corporate Headquarters
San Diego, CA
See Project →
Lackland Ambulatory Care
Center Phases 2 & 3
San Antonio, TX
See Project →
WE WORK WITH
Expertise. Leadership. Vision.
LEARN MORE
Bergelectric’s depth of preconstruction knowledge guides the use of
advanced technologies on the nation’s most challenging projects.

74. Client Lists
0
5
10
15
20
ENR 20 Progressive

75. You?

76. Is your firm different than
the others I’m considering?
4. Positioning

77. Home: Positioning

82. Home: Positioning
0
5
10
15
20
ENR 20 Progressive

83. You?

84. Home: Process

87. Home: Process
0
5
10
15
20
ENR 20 Progressive

88. You?

89. Can I view bios of the people
that will be working on my
project?
5. People

93. Projects w/ People
0
5
10
15
20
ENR 20 Progressive

94. You?

95. Services w/ People

98. Services w/ People
0
5
10
15
20
ENR 20 Progressive

99. You?

102. Can I see how many people
you have working in a
service division or market
sector?
6. People

103. No. of People by
Service, Market
0
5
10
15
20
ENR 20 Progressive

105. Leaders All None
0
5
10
15
20
ENR 20 Progressive

106. You?

107. Average # of Leaders
15ENR 20
21Progressive

108. Bio Bullet Both 0 ?
0
5
10
15
20
ENR 20 Progressive

109. You?

113. Is the site hard to navigate,
outdated, low-budget, slow
to load, or use dated
technology?
7. Quality

114. Dated Tech or Design
0
5
10
15
20
ENR 20 Progressive

115. Secure Site
https://yoursite.com

117. You?

119. You?

121. Can I reach actual person or
just submit a contact form
and hope someone replies?
8. Contact

122. Contact Form
0
5
10
15
20
ENR 20 Progressive

123. You?

124. Contact Actual People
0
5
10
15
20
ENR 20 Progressive

125. You?

130. What is your business
status? What are your
affiliations?
9. Certifications

131. Home: Business Status
0
5
10
15
20
ENR 20 Progressive

132. You?

134. Home: Affiliations
0
5
10
15
20
ENR 20 Progressive

136. You?

137. Best Practices
(Not Asked in
SMPS Study)

138. Sharing
Culture

141. Promoting Culture
0
5
10
15
20
ENR 20 Progressive

142. You?

143. Content
Marketing

144. WHY
CONVERTCONNECTATTRACT
DEMON-
STRATE

145. True Blogs
0
5
10
15
20
ENR 20 Progressive

146. You?

155. AEC Websites
Innovating from Good to Grape
D A V I D L E C O U R S f o r S M P S - P R C
@davidlecours @smpsthewave #smpsprc2018