The Creative Ring is a new, European-wide, technology-supported, experimental community for artists, creative talents and stakeholders working in the Creative Industries. This presentation opened the event #CreativeRing15 on June 23, in Barcelona.

1. Simon Delaere
iMinds-SMIT, Vrije Universiteit Brussel
Creative Ring Cities Event
Barcelona, Spain, 23 June 2015

2. the Creative Ring is a new, European-
wide, technology-supported
experimental community for artists,
creative talents and stakeholders
working in the Creative Industries

3. • Origins and underlying concepts
• From SPECIFI to the Creative Ring
• The basic idea
• Timeline and documents
• The basic value proposition
• The puzzle to solve
• Creative Ring and CreatiFI
23/06/2015 3
O v e r v i e w

4. O u r o r i g i n s

5. • advertising, design, film and video, music,
performing arts, printing and publishing ,
TV/radio, app development …
• industries which combine the creation,
production and commercialization of creative
content (UNESCO & GACD, 2006)
• at the crossroads between culture, business and
technology, making them a source of
competitive advantage, not the product of
wealth but the origin of it (Florida, 2003)
23/06/2015 5
C r e a t i v e I n d u s t r i e s m a t t e r !

6. Smart cities are creative cities

7. Creative cities need to connect

8. • Demonstrated the positive impacts of a European
Creative Ring of Smart Cities and Regions with
real-life users and producers, and in 5 real
(certified) Living Labs active in 3 smart cities and
their surrounding regions.
• Pilots combined (1) connected smart areas –
locally, regionally, and internationally, (2) open
ultrafast Internet platforms and infrastructures,
and (3) innovative arts, media and leisure
services.
23/06/2015 8
S P E C I F I o b j e c t i v e s

9. • Partner Living Labs organized pilot
experiments in 3
(inter)connected city-regions, i.e.
Kortrijk city and Flanders region
(Belgium), Barcelona city and
Catalonia region (Spain), and
Trento city and the Trentino region
(Italy)
• Technology, user and business
aspects equally important!
• Specific focus on (performing) arts
and tourism
23/06/2015 9
S P E C I F I p i l o t s

10. Connecting and empowering CI helps!
• Creative Industries involved developed
additional use cases, experiments,
deployments
• Resulting products/services/performances
with high relevance to regional and local
governments
• International exposure of local initiatives
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W h a t we l e a r n e d

12. T h e C r e a t i v e R i n g c o n s i s t s o f
Inspiring Hubs Creative Tools
Talented Partners Cool Projects

13. • Preparations started already in January 2013,
starting from core partners
• Soft launch (creativering.eu) in April 2014 (event
@ The Egg)
• Official launch event: 23 June 2015, Barcelona:
additional cities to help shape the Ring!
C r e a t i v e R i n g t i m e l i n e
Participating cities :
• Barcelona (E)
• Amsterdam (NL)
• Mons/Charleroi (BE)
• Liverpool (UK)
• Aarhus (DK)
• Eindhoven (NL)
• Bristol (UK)
• Kerkrade (NL)
• Brussels (B)
• Athens (GR)
• Istanbul (TR)
• Montréal (CN)
Participating partners:
• iMinds (BE)
• I2CAT (ES)
• European Network of Living Labs
• Createnet (IT)

14. Creative Ring should provide
• Visibility: an international platform and
marketplace for Creative Industries
• Activity: joint thematic activities and
experiments to strengthen these industries
• Advocacy: Promote CI interests at EU level
• Liquidity: additional funding for innovation
T h e b a s i c v a l u e p r o p o s i t i o n

15. Components have to be given shape:
• A collection of hubs
• A connection between creative communities
• A repository of tools
• A deployment of co-creation technologies
• A definition of concrete themes for action
• A agenda of joint activities
• A platform for funding and advocacy
T h e p u z z l e t o s o l v e

16. CreatiFI, an acceleration program for startups & SMEs in
Creative Industries
T h e C r e a t i v e R i n g e m b r a c e s

17. The European Commission launched
in September 2014 a massive call
for web entrepreneurs, SMEs and
startups
80 Million EUROS
DISTRIBUTED ACROSS EUROPE
TO DEVELOP FUTURE INTERNET
APPS

18. FIWARE is a vibrant ecosystem of active
contributors who commit to sustainability
• 16 accelerator programs across Europe
• 24 development partners
• 50 engaged Open & Agile Smart Cities
• 300+ ICT innovation partners (experts & hubs)
• 500+ FIWARE funded Startups & SME’s
• 2500+ trained FIWARE developers
C r e a t i F I o ff e r s a c c e s s

19. Open Source
Technology
Economic
impact
Funding, business
modeling support
European
Exposure
C r e a t i F I , A c c e l e r a t i o n P r o g r a m

20. 5 9 C r e a t i v e P r o j e c t s s e l e c t e d i n C a l l 1
Augmented Reality
Digital & Social
Media
Film & Video
Music & Lights
Gaming

21. City as an operating system
for open innovation

22. C r e a t i v e H u b s a r e i n v i t e d
Member of Jury Match Making
Co-Creation Living Lab Validation

23. • 2nd Open Call from August 1 to September 30
• Jury per hub during last week of October ’15
• Match Making between Creative Hubs and
Selected Projects in November ‘15
• Living Labs in first half of 2016
• Final Event & Special Awards in October ‘16
C r e a t i F I Ti m i n g

24. • Who does what
• Governance
• Financing
• Next steps
F u r t h e r q u e s t i o n s f o r c o - c r e a t i o n

25. U s e f u l d o c u m e n t a t i o n

26. And now, to work!
Simon Delaere
firstname . lastname @ vub . ac . be
iMinds-SMIT
Vrije Universiteit Brussel
Pleinlaan 9 – 1050 Brussels - Belgium
https://www.linkedin.com/e/fpf/14529507
http://www.twitter.com/minosrex